Apple Beefing Up iAd Team Ahead of iTunes Radio Launch
Apple has been working to expand its iAd team over the past month, posting job listings for dozens of positions just as the company prepares to launch its iTunes Radio streaming music service, notes Ad Age. Apple's iAd team is handling advertising for the new service and has reportedly already signed up a number of high-profile brands to advertise on the service from its launch.
Apple had posted five iAd-related jobs to its own job board and another 35 to LinkedIn just in the month of August as of Friday. The openings are for a variety of jobs including account coordinators, ad design managers, project managers and engineers who will create new rich media ads for iAd.
In addition, Apple appears to be hiring ad execs with creative experience to help brands and agencies create better ads for its expanding iAd advertising network.
The report specifically highlights a creative design manager position intended to bridge account management and user experience functions, and while it says that the mid-August job posting was taken down last week, it appears to have been reposted by Apple last Friday.
As a head of the design and creative technology team, the Creative Manager supervises Designers and Creative Technologist and participates in the user experience and design execution of advertising campaigns on the iAd Network. [...]
Working with cross functional teams of engineers and producers, you will be working with our agency partners, defining the best experiences in advertising for the iAd Network while pushing the limits of creative and technical platform. Your ability to be creative and resourceful in problem solving while working effectively with a range of technical backgrounds is extremely important in this position.
According to previous reports, iTunes Radio listeners will be served an audio ad roughly every 15 minutes, with a video ad coming once per hour at times when the user is likely to be looking at his or her device. Subscribers to Apple's $25/year iTunes Match service will be able to listen to iTunes Radio without ads. iTunes Radio will be available only in the United States at its launch alongside iOS 7 later this month, with expansion to other countries coming over time.
Popular Stories
The European Parliament today voted overwhelmingly in favor of enforcing USB-C as a common charging port across a wide range of consumer electronic devices, including the iPhone and AirPods, by the end of 2024.
The proposal, known as a directive, forces all consumer electronics manufacturers who sell their products in Europe to ensure that a wide range of devices feature a USB-C port. This...
Rumors suggest that Apple still has several new devices that are coming before the end of the year, including a range of Macs and iPads. It's not looking like we're going to get an October event in 2022, but refreshes are coming soon, probably via press release. If you're planning to buy a Mac or an iPad, make sure to check out our list to know what's safe to pick up now and what's not.
iPad ...
iOS 16 was released to the public three weeks ago with a customizable Lock Screen, the ability to edit iMessages, improvements to Focus modes, and much more. And in the coming months, iPhone and iPad users have even more new features to look forward to.
We've rounded up 10 new features coming to the iPhone and iPad later this year, according to Apple. Many of the features are part of iOS...
Apple today released updated firmware for the MagSafe Charger that is designed to work with the iPhone 12 and later and the AirPods Pro 2. The new firmware is version 10M1821, up from the prior 10M229 firmware. Note that in the Settings app, you'll see a different version number than the firmware number, with the update displayed as version 255.0.0.0 (the prior firmware was 247.0.0.0). The...
Apple on September 23 officially launched the second-generation version of the AirPods Pro, introducing updated Active Noise Cancellation, Adaptive Transparency, improved sound, and more. Right around the same time, Bose introduced new QuietComfort II earbuds with many similar features, so we thought we'd compare the two to see which has the edge.
Subscribe to the MacRumors YouTube channel for ...
One of iOS 16's most praised features comes at the cost of draining battery life, according to recently published Apple support documents.
The feature, known as "keyboard haptics," is optional in iOS 16 and allows users to get physical feedback via slight vibrations upon the touch of each key, confirming that it was pressed much like keyboard sounds. The feature is a useful addition to the...
Apple is no longer expected to host an event this month, despite plans to unveil a host of new devices including new iPad and Mac models, according to recent reports.
In recent months, Apple has been expected to hold an event in October to announce a range of products that did not receive any stage time during the company's iPhone 14 unveiling event last month. In a recent newsletter, Bloombe...
iOS 16.0.2 was released last month with several bug fixes for iPhone 14 issues, excessive copy and paste permission prompts, and more. Now, evidence suggests that Apple is planning to release iOS 16.0.3 with additional bug fixes.
Evidence of an upcoming iOS 16.0.3 software update has shown up in MacRumors analytics logs, which have been a reliable indicator in the past.
There are several...
Apple today seeded the fourth beta of iOS 16.1 to developers for testing purposes, with the beta coming one week after the release of the third iOS 16.1 beta. The iOS 16.1 beta is also joined by the fifth beta of iPadOS 16.1, which is on a slightly different schedule as Apple started testing it prior to the launch of iOS 16.
Registered developers can download the iOS 16 and iPadOS 16...
With the latest iOS 16.1 beta, Apple has tweaked the design of the Dynamic Island on the iPhone 14 Pro and Pro Max to make it more visible on a dark background. When using a darker wallpaper or with the darker interface of Dark Mode activated, there is a light gray border around the outside of the Dynamic Island when the screen is dimmed or when the Dynamic Island is in active use.
The...
Top Rated Comments
Can't they just pick a random genius guy from their marketing team who designed the marvellous iOS 7 icons?