Eric Slivka

Eric is the Editor-in-Chief of MacRumors and has been writing for the site since 2008.

An avid swimmer and former biophysicist, Eric has been using Apple products for over 35 years and has been interviewed for pieces by The Wall Street Journal, The New York Times, Reuters, BBC, CNBC, and other publications.

Eric's current primary role involves day-to-day oversight of the editorial operations at MacRumors, but he also contributes occasional news and review articles while handling various other duties related to the site's operation.

Eric Slivka's Articles

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Apple Releases New 'Designed Together' Ad for iPhone 5c and iOS 7

Wednesday September 18, 2013 1:11 pm PDT by
Following the release of its "Plastic Perfected" ad earlier this week, Apple has just released another iPhone 5c ad entitled "Designed Together". The 55-second spot highlights how iOS 7, the iPhone 5c, and Apple's iPhone 5c cases complement each other in color and design. The soundtrack for the ad is Lemaitre's "1:18". [iTunes Store] Apple's iPhone 5c launches Friday with deliveries of...
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Apple Releases iTunes 11.1 with iTunes Radio, Genius Shuffle and More

Wednesday September 18, 2013 9:48 am PDT by
Ahead of today's release of iOS 7, Apple has just released iTunes 11.1 with support for iTunes Radio (U.S. only at launch), Genius Shuffle, and more.This version of iTunes comes with several major new features, including: iTunes Radio. iTunes Radio is a great new way to discover music. Choose from over 250 stations or start a new one from your favorite artist or song. Enjoy iTunes Radio...
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Apple Updates 'Apple Store' iOS App for iOS 7

Wednesday September 18, 2013 8:12 am PDT by
In what is undoubtedly the first of many Apple iOS apps to receive updates for iOS 7 today, the company Apple Store app [Direct Link] has been updated with iOS 7 compatibility, a new icon, and a "refined user interface" more in line with the iOS 7 design aesthetic. The updated app appears to carry identical functionality to the previous version, although the company has been reported to be...
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Next-Generation iPad Mini Rear Shell Surfaces in 'Space Gray'

Wednesday September 18, 2013 7:48 am PDT by
Following Apple's introduction of a new "Space Gray" color to replace the slate color previously used on the iPhone 5 and the company's iPod lineup, many have wondered whether the iPad and iPad mini will be making similar color transitions when they are updated in the near future. Photos of alleged next-generation iPad mini rear shells have leaked several times over the past several months,...
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Launch-Day Availability of Unlocked iPhone 5c Models Continues to Slip

Monday September 16, 2013 7:43 am PDT by
While the unlocked yellow 16 GB iPhone 5c was the first model to run out of launch-day stock through Apple's U.S. online store, several additional unlocked models of the device are now experiencing similar shortages. Supplies of carrier-specific models do remain available for pre-order with delivery on launch day of this Friday, September 20. Among the unlocked iPhone 5c models, the $549 16 GB ...
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Online Orders for iPhone 5s Begin at 12:01 AM Pacific Time on Friday, September 20

Friday September 13, 2013 8:33 am PDT by
While Apple and its carrier partners launched pre-orders for the iPhone 5c today at 12:01 AM, the company is not offering pre-orders for the new iPhone 5s model, despite both models becoming available next Friday, September 20. In an email sent out to Apple customers today promoting the start of iPhone 5c pre-orders, the company also confirmed that orders for the iPhone 5s will similarly go...
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Apple Working to Leverage New 'M7' Motion-Sensing Chip for Mapping Improvements

Thursday September 12, 2013 9:53 am PDT by
Alongside the new A7 main chip unveiled in the iPhone 5s this week, Apple also featured a new "M7" motion coprocessor designed to capture motion data to support new features such as health and fitness applications. As Apple notes on its feature page, the chip can also enhance mapping and location functions, helping the iPhone 5s sense and interpret movement.The new M7 coprocessor is like a...
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Walmart Offering Launch Discounts on New iPhones: $79 iPhone 5c, $189 iPhone 5s

Thursday September 12, 2013 8:13 am PDT by
Walmart, which has traditionally offered discounted pricing on the iPhone relative to standard pricing from Apple and other retailers, will be bringing that pricing strategy to the launch of Apple's new iPhone 5s and 5c models. As noted by CNET, Walmart stores will be offering pre-orders of the iPhone 5c starting tomorrow with pricing on the 16 GB version set at $79, a $20 discount compared to ...
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Apple Boosts iPhone 5s Battery Capacity by 10%, iPhone 5c by 5% Over iPhone 5

Thursday September 12, 2013 7:48 am PDT by
At its media event earlier this week, Apple noted that it had increased the battery capacity of the iPhone 5c relative to the iPhone 5, and the company's tech specs show that users can expect longer for battery life on both the iPhone 5s and 5c for certain tasks. In particular, both new iPhones offer up to 10 hours of talk time on 3G and the same 10 hours of LTE Internet use, up from 8 hours...
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iPhone 5c Pre-Orders to Begin at 12:01 AM Pacific Time on Friday, September 13

Wednesday September 11, 2013 10:20 pm PDT by
While Apple announced at yesterday's media event that pre-orders for the iPhone 5c will begin on Friday, September 13, the company has not yet specified at what time it will begin taking orders. Information from U.S. carrier partners Verizon and Sprint indicates, however, that the pre-orders should go live at roughly midnight Pacific Time on Friday morning. Given that Apple and its U.S....
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Early Graphics Benchmarks Show Significant Boost for iPhone 5s

Wednesday September 11, 2013 2:06 pm PDT by
Following yesterday's introduction of the iPhone 5s, a new GFXbench result showing partial graphic benchmarking results has appeared revealing significant improvements compared to the iPhone 5 on the Egypt HD 2.5 test (via @nerdtalker and @anexanhume). A comparison between the iPhone 5s and iPhone 5 on the Egypt benchmark show a significant increase in frame rate for the iPhone 5s, with the...
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Apple Continues Offering iPhone 4 in China

Tuesday September 10, 2013 2:31 pm PDT by
With today's introduction of the iPhone 5s and iPhone 5c, Apple's revised iPhone lineup saw the discontinuation of the iPhone 4 and iPhone 5 in most markets, while the iPhone 4s lives on as the entry-level device. But in line with a report from KGI Securities analyst Ming-Chi Kuo, who predicted that the iPhone 5c would replace the iPhone 5 rather than the iPhone 4s in Apple's lineup, even the...
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iPhone 5s/5c LTE Band Tweaks Combine AT&T and Verizon in One Model, Add China Mobile

Tuesday September 10, 2013 1:59 pm PDT by
With the introduction of the iPhone 5s and iPhone 5c today, Apple has adjusted the various combinations of LTE band support for the upcoming hardware. Each of the new iPhones actually comes in four different models supporting different bands. In the United States, a single model of each line supports both AT&T and Verizon, as well as T-Mobile, with support for Sprint coming in a separate...
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Apple Seeds iOS 7 Golden Master Build to Developers Ahead of September 18 Public Launch

Tuesday September 10, 2013 1:23 pm PDT by
Following today's media event, Apple has seeded the golden master (GM) version of iOS 7 to developers. This represents the final build that will be released to the public on September 18 for installation on existing devices. iOS 7 will also be included on the iPhone 5s and iPhone 5c, which launch in the first round of markets on September 20. The GM version of iOS 7 arrives as build 11A465,...
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Photos of Alleged Packaging for Official Apple iPhone 5S Leather Case Surface

Tuesday September 10, 2013 8:48 am PDT by
A pair of photos posted to Chinese microblogging site Sina Weibo and shared by HDBlog.it [Google Translate] show what is alleged to be packaging for an official Apple case marketed for the iPhone 5S but which would also fit the iPhone 5. Text on a paper insert within the packaging indicates that the case is at least partially constructed of aniline-dyed leather, similar to Apple's Smart Covers...
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Apple's Campus Decorated for Tomorrow's Media Event with New Banners

Monday September 9, 2013 1:46 pm PDT by
The entrance to Apple's building at 4 Infinite Loop, where its Town Hall auditorium is located on its Cupertino, California campus, has been decked out with new banners ahead of tomorrow's media event, as seen in photos posted by iGeneration.fr. The banners show the same colorful circles seen on the invitation sent to the media last week. Apple's event begins at 10:00 AM Pacific tomorrow,...
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Apple Looking to Nearly Double Headcount of In-House Creative Design Team

Monday September 9, 2013 9:51 am PDT by
Apple is reportedly looking to nearly double the size of its in-house creative design team, seeking to bolster its brand image with new advertising content from dedicated designers, according to a report from Ad Age.Longtime observers say after years of capping the size and type of internal creative talent, the tech giant is significantly expanding its in-house design group. One executive...

New Video Clip Allegedly Shows Powered-On Blue iPhone 5C

Monday September 9, 2013 7:44 am PDT by
C Technology has posted a new video (direct link to video) showing what appears to be a powered-on blue iPhone 5C. The brief video does not show much of the handset's physical design, revealing only the blue edges of the device, but if legitimate would be further evidence that the assembled devices are making their way out of Apple's suppliers. A similar video of what appeared to be a red...
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Photos of Alleged iPhone 5C Logic Board Surface, Appears Very Similar to iPhone 5S Board

Saturday September 7, 2013 9:59 pm PDT by
With Apple set to introduce its iPhone 5S and iPhone 5C at next Tuesday's media event, part leaks are continuing to appear revealing information about the devices. The latest part to appear is alleged to be the logic board for the iPhone 5C, completely assembled but unfortunately with shielding in place that keeps most of the chips and other components hidden. One set of photos was shared by C ...
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Campers Already Setting Up for iPhone 5S/5C Launch at Apple's Fifth Avenue Store

Friday September 6, 2013 9:43 am PDT by
With Apple's media event still four days away and the launch of new iPhone hardware likely two weeks away, campers are already starting to line up at the company's flagship Fifth Avenue retail store in Manhattan. While early lineups are frequently done as promotional stunts rather than campers arriving simply as devoted fans, with some early campers at past launches even receiving sponsorships ...