Walmart, which has traditionally offered discounted pricing on the iPhone relative to standard pricing from Apple and other retailers, will be bringing that pricing strategy to the launch of Apple's new iPhone 5s and 5c models.
As noted by CNET, Walmart stores will be offering pre-orders of the iPhone 5c starting tomorrow with pricing on the 16 GB version set at $79, a $20 discount compared to Apple's standard pricing with two-year contract. The iPhone 5s, which is not being made available for pre-order and launches on September 20, will be priced at $189 for the 16 GB model, a $10 discount from standard pricing.
As with many other retailers, Walmart is also immediately cutting prices on the current models, dropping the 16 GB iPhone 5 to $79 and iPhone 4S models to $0.97. Beginning September 16, customers interested in purchasing the last of Walmart's iPhone 4 stock will also be able to do so for just $0.10 while receiving a $100 Walmart gift card.