Eric Slivka

Eric is the Editor-in-Chief of MacRumors and has been writing for the site since 2008.

An avid swimmer and former biophysicist, Eric has been using Apple products for over 35 years and has been interviewed for pieces by The Wall Street Journal, The New York Times, Reuters, BBC, CNBC, and other publications.

Eric's current primary role involves day-to-day oversight of the editorial operations at MacRumors, but he also contributes occasional news and review articles while handling various other duties related to the site's operation.

Eric Slivka's Articles

iphone 5 google zeitgeist

'iPhone 5' Ranked as Sixth Fastest-Rising Google Search of 2011

Thursday December 15, 2011 8:47 am PST by
Google has released its annual Zeitgeist feature for 2011, highlighting some of the top trends in search during the year. As in previous years, Apple and its products appear in a number of contexts within this year's results. In the highest-profile ranking included in the survey, the term "iPhone 5" ranked sixth among fastest-rising searches on a global basis. Driven by considerable...
glassdoor apple 2012

Apple and Tim Cook Fare Well in Survey of Best Places to Work

Thursday December 15, 2011 8:10 am PST by
Jobs site Glassdoor yesterday announced the release of its annual list of the 50 best places to work. While consulting companies Bain and McKinsey topped the list, Apple grabbed 10th place in the survey with an average employee rating of 3.9 out of 5. Apple's performance marked a significant increase over the previous three years that saw the company ranking around 20th place in the survey....
samsung galaxy tab ad australia

Samsung Turning Dispute with Apple to its Advantage in Australian Marketing

Thursday December 15, 2011 7:46 am PST by
With the preliminary injunction banning sales of the Galaxy Tab 10.1 in Australia now lifted, Samsung is turning the dispute with Apple to its advantage, noting that the lawsuits have made Samsung a "household name" according to The Sydney Morning Herald."At the end of the day the media awareness certainly made the Galaxy Tab 10.1 a household name compared to probably what it would've been based...
morgan stanley cy12 iphone ipad

Apple Predicted to Sell Nearly 200 Million iPhones Next Year

Thursday December 15, 2011 7:11 am PST by
Morgan Stanley analyst Katy Huberty, who has historically been rather conservative in her predictions of Apple's performance, issued a new report yesterday (via Fortune) suggesting that Apple could sell nearly 200 million iPhones next year. The number would be more than double that of this year's iPhone sales, which currently stand at 56 million ahead of a blockbuster quarter that is expected to ...
logic express 9 box

Apple Releases Logic Express 9.1.6

Wednesday December 14, 2011 1:09 pm PST by
While Apple discontinued Logic Express last week as it moved Logic Pro to the Mac App Store and reduced its price to $199.99, the company is pushing out at least one last update for existing users in the form of Logic Express 9.1.6.This update improves overall stability and addresses some minor issues including the following: - Improved compatibility with full-screen view and Mission Control...
think different

Behind the Scenes of Apple's 'Think Different' Campaign

Wednesday December 14, 2011 11:57 am PST by
Forbes publishes a lengthy guest post from advertising executive Rob Siltanen, one of the primary contributors to the development of Apple's famous "Think Different" advertising campaign that helped turn the company around following Steve Jobs' return. In the piece, Siltanen details the process of pitching the campaign to Jobs and his work on the "Here's to the Crazy Ones" script. Siltanen...
netflix ipad

Netflix for iOS Updated with New iPad Interface

Wednesday December 14, 2011 8:53 am PST by
Following up on last month's promise that it would be launching an updated user interface for its iPad application, Netflix has just updated its universal iOS app to version 2.0. The new update brings the updated iPad interface, compatibility with new streaming services in Latin America, and several other improvements.New in Netflix v 2.0 1. Netflix now available in Latin America for iPhone ...
drivers license app arizona

Developer of Fake Driver's License App Responds to Apple

Wednesday December 14, 2011 7:00 am PST by
Yesterday, we reported on Apple's removal of a free iOS app from DriversEd.com that allowed users to create fake driver's licenses on their devices. While the app was positioned as a joke app that would allow users to add funny content to licenses and share them with friends, it attracted the concern of U.S. Senator Bob Casey, who sent a letter to Apple suggesting that the app could be used to...
jan michael cart

Apple Hires UI Designer Who Helped Mock Up Leaked Siri Design

Tuesday December 13, 2011 12:42 pm PST by
University of Georgia student and user interface concept designer Jan-Michael Cart has officially announced on his new blog that he is headed to Cupertino to take a seven-month internship with Apple. Cart has gained some fame in the Apple rumor community for his ideas and concept mockups for potential iOS and Lion feature additions and enhancements.And like that, my time has come — I am now a...
apple documents sold

Apple Founding Documents Sell for Nearly $1.6 Million

Tuesday December 13, 2011 12:13 pm PST by
Late last month, we noted that Apple's founding corporate papers were headed up for auction, with Sotheby's estimating that the documents would fetch in the range of $100,000-$150,000. The set of documents included the original three-page contract signed by Steve Jobs, Steve Wozniak, and Ron Wayne, as well as several other documents related to withdrawal from the company just 12 days after it...
kinectimals tiger

Microsoft Tackles iOS Gaming with 'Kinectimals'

Tuesday December 13, 2011 10:41 am PST by
Microsoft today took a major step onto the iOS gaming platform with the release of Kinectimals. The game, which is aimed at children and involves interacting with virtual animals, debuted last year as an Xbox 360 game taking advantage of the Kinect motion-sensing control system.This irresistible mobile experience gives you the chance to use your phone to visit the island of Lemuria and play...
apple store dec24 delivery

Apple Bumps Free Holiday Shipping Offer Up to 2-3 Business Day Delivery

Tuesday December 13, 2011 10:07 am PST by
Late last month, Apple announced that it would be offering free standard shipping on all orders placed through the U.S. online store through December 22nd. Free shipping from the U.S. store typically requires a minimum $50 purchase, but Apple is waiving that minimum during the holiday shopping season. With less than two weeks to go before Christmas, Apple has now bumped up that offer to...
apple tv brazil

Apple TV Launches in Brazil

Tuesday December 13, 2011 8:10 am PST by
As noted by The Next Web, Apple has launched its Apple TV set-top box in Brazil, offering users the ability to stream content from iCloud, iTunes, computers, and iOS devices. The addition comes alongside the roll-out of iTunes Store music and movie content in 16 Latin American countries including Brazil. Brazil is also the first country outside of the United States to see iTunes Match go live,...
npd 2006 2011 us smartphone sales

Android and iOS Now Control Over 80% of Smartphone Sales in U.S.

Tuesday December 13, 2011 7:37 am PST by
Market research firm NPD today issued a press release discussing some of the trends in U.S. smartphone sales in 2011 compared to previous years, noting the strong growth in Android and iOS that has led the two platforms to now represent a commanding 80% of the market between them.“The competitive landscape for smartphones, which has been reshaped by Apple and Google, has ultimately forced every ...
brazil itunes match

iTunes Music and Movies Debut in 16 Latin American Countries, Brazil Gets iTunes Match

Monday December 12, 2011 9:20 pm PST by
Following closely after a previously-rumored launch date of December 8th, Apple has now turned on new iTunes Store music and movie content in 16 Latin American countries. The countries seeing the new iTunes Store content include: Argentina, Bolivia, Brazil, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guatemala, Honduras, Nicaragua, Panama, Paraguay, Peru, and Venezuela. ...
itunes 10 5 2

Apple Releases iTunes 10.5.2 with iTunes Match and Audio Distortion Fixes

Monday December 12, 2011 2:08 pm PST by
Apple today released iTunes 10.5.2, an update bringing improvements to iTunes Match and fixes for an audio distortion issue experienced with certain CDs.About iTunes 10.5.2 iTunes 10.5.2 includes several improvements for iTunes Match and fixes an audio distortion problem when playing or importing certain CDs.The download is currently available via Apple's downloads page and the dedicated iTun...
fake ios device references

Apple Obscures Future Device Hints in iOS 5.1 Beta 2 with Fake References

Monday December 12, 2011 12:43 pm PST by
One popular hobby of those interested in discovering hints of Apple's future iOS devices has been the examination of various configuration files in each beta and public version of iOS for new entries referring to future iOS devices. While the references provide essentially no information on the new devices themselves, as they simply appear in the form of "iPhone4,1" for what ultimately became...
grand central panorama

Apple Posts Gyroscope-Friendly Panorama of Grand Central Retail Store Opening

Monday December 12, 2011 12:19 pm PST by
As noted by The Next Web, Apple has posted a 360-degree panorama of its new Grand Central Terminal retail store on opening day, showing the large crowds and the new store in the context of the massive terminal building. The panorama supports gyroscope input on compatible iOS devices, allowing users to experience the panorama simply by rotating the device. The panorama is accessible by...
npd cellular adoption

Share of Tablet Owners Utilizing Cellular Connectivity Declining

Monday December 12, 2011 11:32 am PST by
Research firm NPD today announced the results of its latest survey of tablet and notebook usage trends, finding that the share of tablet users taking advantage of cellular connectivity for their devices has declined compared to earlier this year. According to NPD's numbers, 60% of users reported using their tablets on Wi-Fi only back in April, but that number has risen to 65% over the past six...
apple tv black

Apple TV Set-Top Box Predicted to Sell 4 Million Units, Grab 32% Market Share in 2011

Monday December 12, 2011 10:49 am PST by
Market research firm Strategy Analytics today reported on the release of its new research report covering "connected TV players" such as the current Apple TV and Roku boxes. According to the report, Apple is predicted to reach sales of four million Apple TV units for 2011, leading the way in a rapidly-growing market with a 32% share.“Apple is leading this nascent market, which it still...