Samsung Turning Dispute with Apple to its Advantage in Australian Marketing
With the preliminary injunction banning sales of the Galaxy Tab 10.1 in Australia now lifted, Samsung is turning the dispute with Apple to its advantage, noting that the lawsuits have made Samsung a "household name" according to The Sydney Morning Herald.
"At the end of the day the media awareness certainly made the Galaxy Tab 10.1 a household name compared to probably what it would've been based on the investment that we would've put into it from a marketing perspective," [Samsung Australia vice president of telecommunications Tyler McGee] said.
Asked how many units of the Galaxy Tab Samsung was bringing in, McGee said "as many units as we can" but warned "there will probably be short supply against the demand".
Apple was granted an injunction blocking the sale of the Galaxy Tab 10.1 in Australia back in mid-October, with Samsung reporting that it may scrap the device's launch entirely there if the injunction was not lifted in time for the holiday shopping season. The injunction was indeed lifted in late November, but Apple won a one-week extension that carried the ban through to December 9th as it unsuccessfully tried to appeal the lifting of the injunction. The case will proceed to full trial next year.
Meanwhile, Engadget points to a Tweet from @maungle showing a new Galaxy Tab 10.1 newspaper ad from Samsung carrying the tagline "The Tablet Apple Tried to Stop," illustrating how Samsung is seeking to tie its advertising to the lawsuit and portray the tablet device as so significant a threat that Apple felt the need to prevent it from going on sale.
Popular Stories
Apple has stopped production of FineWoven accessories, according to the Apple leaker and prototype collector known as "Kosutami." In a post on X (formerly Twitter), Kosutami explained that Apple has stopped production of FineWoven accessories due to its poor durability. The company may move to another non-leather material for its premium accessories in the future. Kosutami has revealed...
The lead developer of the multi-emulator app Provenance has told iMore that his team is working towards releasing the app on the App Store, but he did not provide a timeframe. Provenance is a frontend for many existing emulators, and it would allow iPhone and Apple TV users to emulate games released for a wide variety of classic game consoles, including the original PlayStation, GameCube, Wii,...
The upcoming iOS 17.5 update for the iPhone includes only a few new user-facing features, but hidden code changes reveal some additional possibilities. Below, we have recapped everything new in the iOS 17.5 and iPadOS 17.5 beta so far. Web Distribution Starting with the second beta of iOS 17.5, eligible developers are able to distribute their iOS apps to iPhone users located in the EU...
Apple Vision Pro, Apple's $3,500 spatial computing device, appears to be following a pattern familiar to the AR/VR headset industry – initial enthusiasm giving way to a significant dip in sustained interest and usage. Since its debut in the U.S. in February 2024, excitement for the Apple Vision Pro has noticeably cooled, according to Bloomberg's Mark Gurman. Writing in his latest Power On...
It was a big week for retro gaming fans, as iPhone users are starting to reap the rewards of Apple's recent change to allow retro game emulators on the App Store. This week also saw a new iOS 17.5 beta that will support web-based app distribution in the EU, the debut of the first hotels to allow for direct AirPlay streaming to room TVs, a fresh rumor about the impending iPad Air update, and...
Top Rated Comments
Remember folks... competition is not only good for us it's entertaining as well. :D
Well at least I've learned that Apple never calls out the competition.
Props to them.
EDIT: Chaz just posted tons of examples again! Oh well...
We're going to play Austrich and dump our heads in the sand, put our fingers in our ears and sing lalalala ? :rolleyes:
Sour grapes. What does it matter anyhow ? No one is managing to sell these things. Apple is about the only one pushing a significant number of units on the market.