Apple's Next Product is Likely an AirTag 2 With These New Features
Following the introduction of the iPhone 16e, new iPads and Macs, and some new accessories over the past month, what will Apple's next product announcement be? Based on rumors, a second-generation AirTag item tracker is likely next up.
Last year, Bloomberg's Mark Gurman reported that a new AirTag would be released around the middle of 2025. More recently, a leaker known as Kosutami claimed that Apple plans to release a new AirTag in May or June this year. Both of those timeframes suggest that the next AirTag is a few months away from launching.
Three upgrades have been rumored for the AirTag 2:
- With a second-generation Ultra Wideband chip, the AirTag 2 is expected to have up to 3× longer range compared to the current AirTag. The chip debuted in the iPhone 15 and the Apple Watch Ultra 2. On the iPhone 15 and iPhone 16 models, there is a Precision Finding for People feature that can help you to find your friends in crowded places, and it offers a range of up to 200 feet/60 meters.
- The new AirTag's built-in speaker is expected to be more difficult to remove or tamper with, as an anti-stalking safety measure.
- The new AirTag is rumored to have improved integration with the Apple Vision Pro.
No major design changes are expected.
The original AirTag was announced during an Apple Event in April 2021. In the U.S., an individual AirTag costs $29, and a set of four costs $99.
The only other new Apple product that might be unveiled in the first half of 2025, at least that we know of, is Apple's rumored smart home hub. That device was initially rumored to be unveiled this spring, but more recent rumors have suggested that it might not debut until later in the year. A new Apple TV and a new HomePod mini are also expected to launch later in the year, alongside new iPhones and Apple Watches as usual.
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