Apple Announces New In-App Purchase API

Apple yesterday announced a new API to expand in-app purchase capabilities on the App Store, providing developers with new ways to support large content catalogs, creator-driven experiences, and customizable subscription models.

The new "Advanced Commerce API" addresses three broad use cases:

• Apps offering extensive libraries of one-time purchase content, such as audiobooks or educational courses, that require frequent updates.
• Apps that provide access to creator-led content, enabling users to purchase either one-time or renewable subscriptions tied to specific creators or collections.
• Subscription services that offer optional add-ons, such as additional channels, sports content, or region-specific options, as renewable purchases within a broader subscription framework.

These use-cases can now more flexibly leverage Apple's payment infrastructure, which includes end-to-end payment processing, tax compliance, and customer service integration. Apple details the eligibility criteria for developers applying to use the API in a new support document.

Apple's announcement appears to be part of a broader effort to refine its ‌App Store‌ policies following scrutiny, particularly in the European Union. This particular API appears to be a direct response to challenges faced by apps with unconventional monetization models, such as Patreon, an online platform that enables creators to offer paid memberships to their audiences. In 2022, Apple required Patreon to adopt the ‌App Store‌'s billing system for in-app purchases.