Apple is no longer planning to launch a hardware subscription service that would let customers "subscribe" to get a new iPhone each year, reports Bloomberg's Mark Gurman.
Gurman first shared rumors about Apple's work on a hardware subscription service back in 2022, and at the time, he said that Apple wanted to develop a simple system that would allow customers to pay a monthly fee to gain access to a device for the subscription period.
The subscription-based iPhone offering would make it easier for customers without the funds for an expensive iPhone to make monthly payments rather than purchasing upfront. Apple already has the iPhone Upgrade Program that splits the cost of a device across a 12 or 24 month period, but the planned subscription service would have been an ongoing monthly fee rather than payments over a set number of months.
After two years of work on the project, Apple apparently ceased development in recent months due to regulatory concerns, software bugs, and other issues. The team that was developing the subscription service was disbanded and reassigned to other projects. Apple has done some streamlining of its payment offerings this year, shutting down the Apple Pay Later pay-in-installments option that was available for less than a year.
Apple has reportedly abandoned plans for a foldable "iPad Ultra" following years of disappointing sales performance for the iPad Pro.
The claim predominantly comes from the Weibo leaker known as "Instant Digital," who posted the remark in response to a question about whether the iPad would join a rumored "Ultra" series of Apple devices. Instant Digital listed the Apple Watch Ultra, M-series...
Wednesday April 29, 2026 9:54 am PDT by Juli Clover
Apple is planning to integrate Apple Intelligence and Siri into more of its apps in iOS 27, including the Camera app, reports Bloomberg. The iOS 27 Camera app will have a dedicated Siri mode that will be available alongside the existing Photo, Video, Portrait, and Panorama modes. When in Siri mode, the existing Camera app shutter button will feature the Apple Intelligence logo, letting users know ...
For watchOS 27, Apple is testing new Apple Watch faces, and one of them is a simpler version of an existing Apple Watch Ultra watch face that could be coming to standard Series models.
Writing in his latest Power On newsletter, Bloomberg's Mark Gurman reports that Apple is testing multiple new faces for watchOS 27, code-named "Orchid." One of them is said to be a "simplified take" on the...
