Apple is no longer planning to launch a hardware subscription service that would let customers "subscribe" to get a new iPhone each year, reports Bloomberg's Mark Gurman.
Gurman first shared rumors about Apple's work on a hardware subscription service back in 2022, and at the time, he said that Apple wanted to develop a simple system that would allow customers to pay a monthly fee to gain access to a device for the subscription period.
The subscription-based iPhone offering would make it easier for customers without the funds for an expensive iPhone to make monthly payments rather than purchasing upfront. Apple already has the iPhone Upgrade Program that splits the cost of a device across a 12 or 24 month period, but the planned subscription service would have been an ongoing monthly fee rather than payments over a set number of months.
After two years of work on the project, Apple apparently ceased development in recent months due to regulatory concerns, software bugs, and other issues. The team that was developing the subscription service was disbanded and reassigned to other projects. Apple has done some streamlining of its payment offerings this year, shutting down the Apple Pay Later pay-in-installments option that was available for less than a year.
Wednesday March 11, 2026 7:05 am PDT by Joe Rossignol
Starting today, the seven new Apple products that were announced last week are available at Apple Stores and beginning to arrive to customers.
The colorful MacBook Neo and all of the other new products are on display at most Apple Store locations around the world starting today. Apple Stores have inventory of the new products for both walk-in customers and Apple Store pickup, but...
Apple is continuing to test the iOS 26.4 beta, and the latest update is now available for developers and public beta testers. As testing goes on, there are fewer new features in each beta, but today’s release adds new emoji characters and a few other changes.
New Emoji
Apple added new emoji characters, including trombone, treasure chest, distorted face, hairy creature, fight cloud, orca,...
Apple is planning to launch an all-new "MacBook Ultra" model this year, featuring an OLED display, touchscreen, and a higher price point, Bloomberg's Mark Gurman reports.
Gurman revealed the information in his latest "Power On" newsletter. While Apple has been widely expected to launch new M6-series MacBook Pro models with OLED displays, touchscreen functionality, and a new, thinner design...
