Apple Has Scaled Back (PRODUCT)RED Color Option Over Past Few Years

Since 2006, Apple has partnered with the (RED) brand to raise money for The Global Fund, an organization that aims to combat diseases such as HIV/AIDS, tuberculosis, and malaria in Africa. Through this partnership, Apple has long offered a (PRODUCT)RED color option for some products, but it has scaled back this effort over the past few years.

PRODUCT RED Products
The only current-generation (PRODUCT)RED product that Apple sells new is the iPhone SE 3, which is expected to be discontinued in March. Beyond that, its only remaining (PRODUCT)RED products are the iPhone 14 and a handful of older iPhone cases.

Apple did not offer any iPhone 15 models in (PRODUCT)RED, and that trend has continued with iPhone 16 models so far. It did offer the aluminum Apple Watch Series 9 in (PRODUCT)RED last year, but that device has since been discontinued, and the color option is not available for the Apple Watch Series 10. Apple also discontinued the (PRODUCT)RED version of the Sport Band that was available alongside the Series 9.

In addition, Apple has used different branding for newer Beats products available in red, such as Statement Red and Transparent Red.

Does this mean Apple is slowly phasing out the (PRODUCT)RED brand? It's hard to say for sure yet, as the color could return from time to time more selectively. The number of products available in (PRODUCT)RED has certainly dwindled over the past two years, though, so the future of the color seems to be in jeopardy.

Apple continues to support The Global Fund through its annual Apple Pay donation program, which returns from November 29 through December 8.

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Top Rated Comments

nfl46 Avatar
8 months ago
Where’s our damn iPhone (Pro) in red?! Seriously.
Score: 26 Votes (Like | Disagree)
Eric_WVGG Avatar
8 months ago
remember that one-off Project Red Mac Pro that Ives made for charity? absolute stunner… just the other day I was wondering what shelf this is currently sitting on…



https://www.macrumors.com/2013/10/25/jony-ive-designs-one-of-a-kind-red-mac-pro-for-product-red-charity-auction/
Score: 16 Votes (Like | Disagree)
martin2345uk Avatar
8 months ago
LOVE my red 14 - such a bright vibrant colour.
Score: 14 Votes (Like | Disagree)
Numbah One Avatar
8 months ago
Apple should just offer red as a color option rather than making people wonder if they're going to do a promotion at some point so they can get the color they wanted.
Score: 13 Votes (Like | Disagree)
Timpetus Avatar
8 months ago
Could always just have red as a color option without it needing to be associated with that branding, like they've done with Beats. I had both my 11 and 13 mini in red and loved the color, but went with a pro model for my 15 so there were no vibrant color options any more :(
Score: 11 Votes (Like | Disagree)
coolfactor Avatar
8 months ago

I know red is really popular right now but it’s too bright and flashy for me. Apple needs to come out with more green or blue
Apple "needs to", to please you? Hmm?

(PRODUCT)RED is an effort that goes back decades. It's not just a colour. It's a fundraiser for AIDS.

I'm no longer liking the new Apple. They used to stand out as the rebel child, but now it seems to be all about profits.
Score: 11 Votes (Like | Disagree)