Apple Looking to License More Movies to Expand Apple TV+ Library

It would be good if they would licence any further content worldwide and not just the US. Especially given we all pay - more or less - the same price.

Licensing older movies and shows that are already on other streaming services just to increase the catalog is boring.

Great shows bring customers to a platform. Apple should spend its money on trying to make or get original hit entertainment.

If they're going to licence movies get the new movies that come to streaming after playing in theatres.

Just before and throughout the time that AppleTV+ has existed, multiple major studios with huge libraries have been put up for sale... often with Apple rumored to be among the bidders. Apple never "wins" such auctions if they actually are among those seriously interested.

Putting a little bit of the massive vaults of cash (or the massive Apple debt) to acquire the entire 20th Century Fox library or the entire Warner Library, or MGM, etc would have loaded AppleTV+ with abundant classic content. Apple didn't want to pay for it.

The behemoth Paramount Pictures was available in the last few months, the owner of "a mountain" of desirable content, a big library, franchise favorites, etc. How much did it cost the buyer who did buy it? A little under 3X the Beats acquisition price ('https://finance.yahoo.com/news/done-deal-paramount-global-sells-035601778.html'). Did Apple put some of that cash hoard towards buying that big bundle of content and franchises? No. Were they even rumored to be among the bidders? No. Same story every time.

Same with games. We keep running through this circular cycle of Apple being serious "now" about gaming... but when it comes to laying out the cash to buy various gaming studios to then own AAA game exclusives, Apple is often rumored among the bidders... but never actually buys. Instead, they seem to run a "build it and they will come" approach, where they roll out some interesting hardware but then expect developers to choose the "no money" approach over the "easy money" approach to developing games.

Both are easy uses for the great wells of cash or credit at Apples disposal. Instead they just sit on that cash and/or pile up more debt. Do I expect that to change? No. Apple seems to value third party content about like many of us seem to value it: they/we want the sun & the moon for nothing... but Apple to (somehow) get huge profit anyway.

Before a defender(s) fires back with something like "I'd rather Apple focus on Mac/iDevices/Software than putting money into content library acquisitions," nothing at all stops them from doing BOTH. Instead, they are doing what is apparently short-term group rentals of select content, sort of like a poor-man's Disney Vault approach... with far fewer movies & shows in rotation. You'd think it was 1997 Apple with no spare cash if you didn't know so much better.

Makes sense. They've had a decent rotating catalogue of films recently and the streaming quality is top notch. Also, the breadth of titles they've been rotating on the service are fairly decent picks of the most popular Hollywood movies within the last decade or two.

Slow Horses series. Better of all the others combined.

If strange things can be watched in  TV+, that will definitely be f**king incredible.