Apple Approves Epic Games Store for iPhone and iPad in EU

Apple today said it has approved the third-party Epic Games Store in the European Union, allowing the Fortnite developer to launch its alternative app marketplace in those countries, reports Reuters. ‌Epic Games‌ had submitted the ‌Epic Games‌ Store to Apple for notarization earlier this week.

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Earlier today, Epic stated Apple had twice rejected the ‌Epic Games‌ Store this week, with Apple reportedly claiming that an "Install" button and "in-app purchases" labels were too similar to Apple's own elements for the App Store. Epic argued that the rejection was "arbitrary, obstructive, and in violation of the DMA [Digital Markets Act]" and that it was reporting the issue to the European Commission, but it appears Apple has relented and approved Epic's previously rejected submission.

‌Epic Games‌ and Apple have been engaged in a years-long battle over Apple's closed ‌App Store‌ ecosystem, and Epic has been eager to launch its own marketplace in the EU under Apple's new policies driven by the Digital Markets Act.

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Top Rated Comments

VertPin Avatar
1 week ago

Seriously Epic? Eat dirt. No one wants your terrible junk software. Epic games store on windows is absolute trash - why would anyone in their right mind want to download epic games store on iPhone?

Edit: unreal tournament was awesome though.
no one wants their software? are you sure about that?
Score: 38 Votes (Like | Disagree)
PeterKeller Avatar
1 week ago

Curse the EU for this
"I want other people to have less choice"
Score: 34 Votes (Like | Disagree)
ApplesAreSweet&Sour Avatar
1 week ago

Seriously Epic? Eat dirt. No one wants your terrible junk software. Epic games store on windows is absolute trash - why would anyone in their right mind want to download epic games store on iPhone?

Edit: unreal tournament was awesome though.
Last time I checked, there's like 1-2 million playing Fortnite concurrently around the clock.

The Epic Games Store might be terrible. But there's a ton of demand for the games they offer.

And thinking from the pov of consumers, and ignoring Apple's losses from not getting to tax Epic's games in the EU, I really don't get this whining.

Nobody is taking anything away from us. We just get more choices.

Sure, those choices might not be attractive to exactly you.

But just like nobody is forcing you to eat at Denny's, or shop at Walmart, or switch to Verizon, you don't have to install anything onto your flawless, virgin Apple devices from any dirty, malware infested app stores that aren't taxed by Apple if that's what you want.

Apple should just get its act together and spend some of those trillions on acquiring the devs that are going to churn out the next AAA hit and make it an App Store exclusive.

Beat the competition by offering the best, most viral games, not by forcing them to pay through their noses just to be on your app store.
Score: 34 Votes (Like | Disagree)
cuiver Avatar
1 week ago
Having choice is always the best choice.
Score: 33 Votes (Like | Disagree)
VertPin Avatar
1 week ago

Curse the EU for this
what's wrong with this? only because it makes you unhappy? this is good for consumers and competition.
Score: 32 Votes (Like | Disagree)
VertPin Avatar
1 week ago

yeah no thank you
good thing, you don't have to use it
Score: 23 Votes (Like | Disagree)