Qualcomm Enlists 'I'm a Mac' Ad Star for Snapdragon PC Skit
Justin Long, the face of Apple's iconic "I'm a Mac" commercials, now stars in a short Qualcomm skit promoting Snapdragon-powered PCs.
At the Computex 2024 keynote, Qualcomm unveiled the new skit featuring Long, who is well-known for his role in Apple's "Get a Mac" commercials nearly two decades ago. Long is depicted as being overwhelmed by a barrage of notifications about app compatibility, low disk space, and battery issues in macOS, prompting him to search for an alternative in the form of a Windows on ARM PC. The ad concludes with Long stating, "Things change," a sentiment echoed by Qualcomm CEO Cristiano Amon during the event's closing remarks. Qualcomm's Snapdragon X Elite chips debut in new Copilot Plus PCs on June 18.
Long's participation in the skit is the latest development in a series of marketing strategies where tech companies use his association with the "I'm a Mac" persona to promote their products. The trend began in 2017 when Huawei featured Long in an ad for its Mate 9 smartphone. In 2021, Intel also employed Long to create commercials that praised PCs and mocked various aspects of Apple's M1 MacBooks, including the Touch Bar and its limited color options.
Apple launched the original "Get a Mac" ad campaign in 2006. Long played a personified Mac, characterized as easygoing and efficient, while John Hodgman portrayed a PC, depicted as conformist and prone to problems like viruses and system crashes. The ads ran for three years and consisted of 66 different commercials, although Long revealed in 2019 that approximately 300 were filmed.
Popular Stories
iOS 26 was released last month, but the software train never stops, and iOS 26.1 beta testing is already underway. So far, iOS 26.1 makes both Apple Intelligence and Live Translation on compatible AirPods available in additional languages, and it includes some other minor changes across Apple Music, Calendar, Photos, and Safari.
More features and changes will follow in future versions,...
Nearly two weeks after the iPhone 17 series launched, analysts at investment banking firm Morgan Stanley said demand for the devices has been "modestly stronger than we originally expected," based on a combination of extended shipping estimates on Apple's online store and information it gathered from Apple's supply chain.
There has been strong early demand for the iPhone 17, iPhone 17 Pro,...
A handful of upcoming Apple products leaked yesterday, through a combination of YouTube videos out of Russia and U.S. Federal Communications Commission (FCC) documents that were released, despite Apple's confidentiality requests.
The leaked products include an iPad Pro with an M5 chip, as well as updated MacBook Pro and Apple Vision Pro models. All of these devices had already been rumored...
In select U.S. states, residents can add their driver's license or state ID to the Wallet app on the iPhone and Apple Watch, providing a convenient and contactless way to display proof of identity or age at select airports and businesses, and in select apps.
Apple recently revealed that the feature would soon be available in North Dakota, and starting today, the feature has officially gone...
Apple's annual iPhone event is in the rearview mirror, but rumors suggest the company plans to release a handful of additional products before the year ends.
Will there be another Apple event this October? We discuss the possibility below.
Apple in October
Apple's most recent October events were in 2021 and 2023.
In 2022 and 2024, Apple did not host an October event. Instead, it...
The United States Federal Communications Commission (FCC) has seemingly confirmed Apple's work on an updated version of the Vision Pro headset.
One of several documents the FCC shared today references an Apple-designed "Head Mounted Device" with a model number of A3416. An included image confirms the device is a Vision Pro.
The FCC's uploads are transmission tests, SAR test reports, and...
The United States Federal Communications Commission has confirmed Apple's work on a new version of the MacBook Pro and several other products, leaking details on the devices ahead of launch.
The FCC published documents that reference model numbers that do not correspond with existing devices. A3434, for example, references an unreleased MacBook Pro, while other numbers are likely for...
Apple's two big yearly events, WWDC and the iPhone launch, are done and over with, but there are still some new products that we're expecting to see before the end of the year.
Apple TV
The Apple TV hasn't been updated since 2022, so it's due for a refresh. It doesn't look like Apple is going to change the design of its set-top box, but we can expect a faster chip
Apple code suggests...
An apparent unboxing video for an unannounced iPad Pro with the M5 chip was uploaded to YouTube today by Russian channel Wylsacom.
The same YouTube account leaked the 14-inch MacBook Pro with the M4 chip before it was announced by Apple last year, so this is likely a legitimate leak.
Based on the box shown in the video, this appears to be a 13-inch iPad Pro with an M5 chip, 256GB of...
Apple released iOS 26 in mid-September, bringing a range of new features and changes to iPhones across the globe. But not all of the included improvements have been showcased with Apple's typical fanfare, and many are likely to have been overlooked.
Below, we've highlighted 26 lesser known additions and enhancements that could potentially change how you use your iPhone on a daily basis. Got...
