Apple Store Taken Down Ahead of 'Let Loose' Event Today - MacRumors
Skip to Content

Apple Store Taken Down Ahead of 'Let Loose' Event Today

by

Apple has taken down its online store ahead of its "Let Loose" event at 7 a.m. Pacific Time today. This is a common marketing tactic for the company.

5
During the event, Apple is expected to announce new iPad Pro models with the M4 chip, a larger 12.9-inch iPad Air and an updated 10.9-inch iPad Air, an Apple Pencil Pro with haptic feedback, and a redesigned Magic Keyboard for iPads. It is also possible that Apple will announce international availability for the Vision Pro headset.

The event is being held online, with no in-person component at Apple Park, but there are media gatherings happening in cities such as New York and London. A live stream will be available on Apple's website, on YouTube, and in the Apple TV app.

Stay tuned for complete coverage of Apple's announcements.

Tag: May 2024 Apple Event

Popular Stories

Apple 2026 Back to School Graphic

Apple's 2026 Back to School Offer Just Went Live in Select Countries

Wednesday July 15, 2026 11:48 am PDT by
Apple's annual Back to School promotion is now live in select countries in Asia, including China, India, Malaysia, the Philippines, Singapore, Taiwan, Thailand, and Vietnam. The offer provides college students and educational staff with a free item with the purchase of an eligible Mac or iPad model. The exact offer varies by country, with options including a pack of four AirTags, AirPods 4,...
Read Full Article • 19 comments
iphone 17 cyber

Apple Closes Unlocked iPhone Loophole for T-Mobile and Verizon Financing

Wednesday July 15, 2026 3:20 pm PDT by
Carrier-financed iPhones purchased from Apple will soon be locked to the carrier, ending a workaround customers used to purchase an unlocked iPhone on a payment plan. Until the rule change, buying an iPhone from Apple and opting for financing through Verizon or T-Mobile meant you would get an iPhone not locked to either carrier's network. That's no longer the case, and now iPhones financed...
Read Full Article • 113 comments
apple back to school sans airpods 2

Apple's 2026 Back to School Offer is Coming Soon

Sunday July 12, 2026 7:29 am PDT by
Apple's stores will be rolling out Back to School marketing materials this week, according to Bloomberg's Mark Gurman. This suggests that the offer will begin in the U.S. in the next few days. Last year, college students and educational staff could receive a free accessory like AirPods 4 or an Apple Pencil Pro with the purchase of a qualifying Mac or iPad model. The Back to School offer is in...
Read Full Article • 16 comments

Top Rated Comments

bigjnyc Avatar
bigjnyc
29 months ago
dumbest gimmick in all of tech.
Score: 2 Votes (Like | Disagree)
C
CarAnalogy
29 months ago

Two-fold. It is for hype but also to prevent people from buying the old model right before it is discontinued which would lead to returns.
No, just marketing. All Apple products are the most magical, wonderful devices ever right up until the second the new one comes out. People who bought one yesterday are going to be returning it as well.

Taking the entire website down, including returns and customer service, is completely unnecessary.

Last fall I happened to try to print a return label during this stunt. Can’t access anything.
Score: 1 Votes (Like | Disagree)
I
incidentallycheckout
29 months ago

You nailed it. Common marketing tactic indeed.
Two-fold. It is for hype but also to prevent people from buying the old model right before it is discontinued which would lead to returns.
Score: 1 Votes (Like | Disagree)
A
abatabia
29 months ago
You nailed it. Common marketing tactic indeed.
Score: 1 Votes (Like | Disagree)
Read All Comments