Apple Store Taken Down Ahead of 'Let Loose' Event Today - MacRumors
Skip to Content

Apple Store Taken Down Ahead of 'Let Loose' Event Today

by

Apple has taken down its online store ahead of its "Let Loose" event at 7 a.m. Pacific Time today. This is a common marketing tactic for the company.

5
During the event, Apple is expected to announce new iPad Pro models with the M4 chip, a larger 12.9-inch iPad Air and an updated 10.9-inch iPad Air, an Apple Pencil Pro with haptic feedback, and a redesigned Magic Keyboard for iPads. It is also possible that Apple will announce international availability for the Vision Pro headset.

The event is being held online, with no in-person component at Apple Park, but there are media gatherings happening in cities such as New York and London. A live stream will be available on Apple's website, on YouTube, and in the Apple TV app.

Stay tuned for complete coverage of Apple's announcements.

Tag: May 2024 Apple Event

Popular Stories

apple back to school sans airpods 2

Apple's 2026 Back to School Offer is Coming Soon

Sunday July 12, 2026 7:29 am PDT by
Apple's stores will be rolling out Back to School marketing materials this week, according to Bloomberg's Mark Gurman. This suggests that the offer will begin in the U.S. in the next few days. Last year, college students and educational staff could receive a free accessory like AirPods 4 or an Apple Pencil Pro with the purchase of a qualifying Mac or iPad model. The Back to School offer is in...
Read Full Article • 14 comments
Waze logo

5 New Waze Features Rolling Out Now: Here Are All the Details

Monday July 13, 2026 3:42 am PDT by
Google today announced that Waze is getting a handful of new features, including some Gemini-powered personalization enhancements for Conversational Reporting. Conversational Reporting already uses Gemini when users report traffic incidents like slowdowns, but now you can use it to suggest map updates like road closures or outdated addresses. Saying something like "The road is closed here"...
Read Full Article • 51 comments
Mac Pro Feature Teal

Apple's M7 Ultra Chip Designed to Match a 2019 Mac Pro Feat

Sunday July 12, 2026 8:53 am PDT by
Apple's M7 Ultra chip coming in 2028 is designed to support up to 1.5TB of unified memory, according to Bloomberg's Mark Gurman. However, whether such a configuration is offered may depend on the state of the ongoing memory chip shortage. In 2019, Apple released an Intel-based Mac Pro with up to 1.5TB RAM....
Read Full Article • 100 comments

Top Rated Comments

bigjnyc Avatar
bigjnyc
29 months ago
dumbest gimmick in all of tech.
Score: 2 Votes (Like | Disagree)
C
CarAnalogy
29 months ago

Two-fold. It is for hype but also to prevent people from buying the old model right before it is discontinued which would lead to returns.
No, just marketing. All Apple products are the most magical, wonderful devices ever right up until the second the new one comes out. People who bought one yesterday are going to be returning it as well.

Taking the entire website down, including returns and customer service, is completely unnecessary.

Last fall I happened to try to print a return label during this stunt. Can’t access anything.
Score: 1 Votes (Like | Disagree)
I
incidentallycheckout
29 months ago

You nailed it. Common marketing tactic indeed.
Two-fold. It is for hype but also to prevent people from buying the old model right before it is discontinued which would lead to returns.
Score: 1 Votes (Like | Disagree)
A
abatabia
29 months ago
You nailed it. Common marketing tactic indeed.
Score: 1 Votes (Like | Disagree)
Read All Comments