Gurman: No Apple Vision Pro 2 Launch Planned Before End of 2026

Apple does not plan to launch a second-generation version of its Vision Pro headset until the end of 2026, Bloomberg's Mark Gurman reports.

apple vision pro orange
Writing in the latest edition of his "Power On" newsletter, Gurman said Apple's latest Vision Pro roadmap "doesn't currently call for a second-generation model until the end of 2026." In February 2024, he said that the device was "at least 18 months away."

According to Gurman's sources, Apple is still trying to figure out a way to bring a cheaper version to market before then, although the company remains "flummoxed" by how exactly to bring down the cost.

Apple analyst Ming-Chi Kuo in February said he believes new Vision Pro models with significant changes to the specification may not enter mass production until 2027.

At the time, Kuo said he did expect a modified Vision Pro to enter mass production in late 2025 to early 2026, with Apple focused on improving costs and production. However, this leads him to believe that the "user experience will not differ from the current model." Indeed, it is even possible that these changes will not be announced to the public, beyond a potential price cut.

Apple is expected to release the Vision Pro in additional countries before WWDC in June, with reports that the device could be coming to China as soon as next month.

Related Roundup: Apple Vision Pro
Buyer's Guide: Vision Pro (Buy Now)
Related Forum: Apple Vision Pro

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Top Rated Comments

JustAnExpat Avatar
4 weeks ago
Unless Apple can communicate to the market what value this headset brings to a user, I think the technology is dead in the water.
Score: 40 Votes (Like | Disagree)
currentinterest Avatar
4 weeks ago
I love my AVP. Used it for five hours today. As more Apps are released along with VisionOS 2.0 more and more people will want it. Looking forward to upgrading in 2026.
Score: 29 Votes (Like | Disagree)
JohnRckr Avatar
4 weeks ago
By 2026 the product will be obsolete lol. And since it is Apple they will be charging 3.5k until the very end
Score: 25 Votes (Like | Disagree)
Seamaster Avatar
4 weeks ago
If a second generation of this disaster ever sees the light of day I'll bare my ass in Harrods' window.
Score: 25 Votes (Like | Disagree)
Torty Avatar
4 weeks ago
what they could have done from the beginning:
- drop metaverse
- concentrate on AI
Score: 14 Votes (Like | Disagree)
iZac Avatar
4 weeks ago
Tim Cook: "it's simply inconceivable how we could make this product any cheaper"

*Bill of materials: $1500*

I'm being facetious, I know there's an enormous amount of R&D, shipping, marketing etc to recoup
Score: 12 Votes (Like | Disagree)