Apple Spending a 'Tremendous Amount of Time and Effort' on AI, Details Coming 'Later This Year'

During today's earnings call covering the first fiscal quarter of 2024, Apple CEO Tim Cook commented on Apple's work on artificial intelligence. He said that Apple is investing a "tremendous" amount of time and effort in AI, with details to come later this year.

hey siri banner apple

"As we look ahead, we will continue to invest in these and other technologies that will shape the future. That includes artificial intelligence, where we continue to spend a tremendous amount of time and effort and we're excited to share the details of our ongoing work in that space later this year."

Rumors suggest that Apple's upcoming iOS 18 software release might be the "biggest" software update in the history of the device, with multiple AI features rumored.

Apple is said to be working on generative AI technology that will improve Siri, the Messages app, and more. AI could be integrated across the operating system, in apps like Apple Music, Pages, Xcode, and more.

Apple is planning to incorporate large language models into ‌Siri‌ to allow ‌Siri‌ to automate complex tasks, which will allow for deeper integration between ‌Siri‌ and the Shortcuts app.

Related Roundup: iOS 18

Top Rated Comments

ant the ninja Avatar
3 weeks ago
Good. How long have we had Siri and it is absolute garbage compared to Alexa. It’s not even close. It’s shocking.
Score: 21 Votes (Like | Disagree)
G5isAlive Avatar
3 weeks ago
This will be a shocker if true. Have to admit even an Apple enthusiast like myself has felt let down by the current showings. I wouldn't call Siri a joke cause it's not really funny. It does okay with very very simple requests, but I always hope for more.
Score: 19 Votes (Like | Disagree)
a m u n Avatar
3 weeks ago
“Apple may be quiet on AI, but it’s also the biggest buyer of AI companies.”

The power of silence in a noisy world.
Score: 11 Votes (Like | Disagree)
jvchappy Avatar
3 weeks ago
The big question is whether they can pull off high-performant generative AI / LLMs on devices to back up their privacy claims. THAT would be a game-changer.
Score: 11 Votes (Like | Disagree)
Surf Monkey Avatar
3 weeks ago
Yeah, making Siri an actual functional thing? They should have done that YEARS ago. Better late than never though. Apple still has a chance to knock out Alexa and the others. But it has to be REALLY good.
Score: 11 Votes (Like | Disagree)
boss.king Avatar
3 weeks ago
I just hope they've put a little more thought into whatever they're doing than Google, MSFT, and others. Current generative AI and LLM tools are largely unreliable, and don't even do all that much, while simultaneously plagarising, devaluing creative work, and wasting ungodly amounts of resources.
Score: 10 Votes (Like | Disagree)

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