Apple Spending a 'Tremendous Amount of Time and Effort' on AI, Details Coming 'Later This Year'

During today's earnings call covering the first fiscal quarter of 2024, Apple CEO Tim Cook commented on Apple's work on artificial intelligence. He said that Apple is investing a "tremendous" amount of time and effort in AI, with details to come later this year.

hey siri banner apple

"As we look ahead, we will continue to invest in these and other technologies that will shape the future. That includes artificial intelligence, where we continue to spend a tremendous amount of time and effort and we're excited to share the details of our ongoing work in that space later this year."

Rumors suggest that Apple's upcoming iOS 18 software release might be the "biggest" software update in the history of the device, with multiple AI features rumored.

Apple is said to be working on generative AI technology that will improve Siri, the Messages app, and more. AI could be integrated across the operating system, in apps like Apple Music, Pages, Xcode, and more.

Apple is planning to incorporate large language models into ‌Siri‌ to allow ‌Siri‌ to automate complex tasks, which will allow for deeper integration between ‌Siri‌ and the Shortcuts app.

Related Roundups: iOS 18, iPadOS 18
Related Forums: iOS 18, iPadOS 18

Popular Stories

apple tv 4k new orange

New Apple TV Expected Later This Year With These New Features

Saturday July 12, 2025 3:09 pm PDT by
A new Apple TV is expected to be released later this year, and a handful of new features and changes have been rumored for the device. Below, we recap what to expect from the next Apple TV, according to rumors. Rumors Faster Wi-Fi Support The next Apple TV will be equipped with Apple's own combined Wi-Fi and Bluetooth chip, according to Bloomberg's Mark Gurman. He said the chip supports ...
iphone 16 pro ghost hand

5 Reasons to Skip This Year's iPhone 17 Pro

Thursday July 10, 2025 4:54 am PDT by
Apple will launch its new iPhone 17 series in two months, and the iPhone 17 Pro models are expected to get a new design for the rear casing and the camera area. But more significant changes to the lineup are not expected until next year, when the iPhone 18 models arrive. If you're thinking of trading in your iPhone for this year's latest, consider the following features rumored to be coming...
iPhone 17 Pro in Hand Feature Lowgo

iPhone 17 Pro Coming Soon With These 16 New Features

Friday July 11, 2025 12:40 pm PDT by
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are only two months away, and there are plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models. Latest Rumors These rumors surfaced in June and July:A redesigned Dynamic Island: It has been rumored that all iPhone 17 models will have a redesigned Dynamic Island interface — it might ...
Apple Watch Ultra 2 Complications

Apple Watch Ultra 3: What to Expect

Sunday July 13, 2025 10:30 am PDT by
The long wait for an Apple Watch Ultra 3 is nearly over, and a handful of new features and changes have been rumored for the device. Below, we recap what to expect from the Apple Watch Ultra 3:Satellite connectivity for sending and receiving text messages when Wi-Fi and cellular coverage is unavailable 5G support, up from LTE on the Apple Watch Ultra 2 Likely a wide-angle OLED display that ...
iphone 16 pro pro max

iPhone 17 Pro Models With BOE Displays Will Be Sold in China Only

Thursday July 10, 2025 11:59 pm PDT by
iPhone 17 Pro and iPhone 17 Pro Max models with displays made by BOE will be sold exclusively in China, according to a new report. Last week, it emerged that Chinese display manufacturer BOE was aggressively ramping up its OLED production capacity for future iPhone models as part of a plan to recapture a major role in Apple's supply chain. Now, tech news aggregator Jukan Choi reports...
top stories 2025 07 12

Top Stories: iPhone 17 Pro Rumors, iOS 26 Beta 3, and More

Saturday July 12, 2025 6:00 am PDT by
The iOS 26 public beta release is quickly approaching, while developers have recently gotten their hands on a third round of betas that has seen Apple continue to tweak features, design, and functionality. We're also continuing to hear rumors about the iPhone 17 lineup that is now just about right around the corner, while Apple's latest big-budget film appears to be taking off, so read on...

Top Rated Comments

ant the ninja Avatar
19 months ago
Good. How long have we had Siri and it is absolute garbage compared to Alexa. It’s not even close. It’s shocking.
Score: 21 Votes (Like | Disagree)
G5isAlive Avatar
19 months ago
This will be a shocker if true. Have to admit even an Apple enthusiast like myself has felt let down by the current showings. I wouldn't call Siri a joke cause it's not really funny. It does okay with very very simple requests, but I always hope for more.
Score: 19 Votes (Like | Disagree)
a m u n Avatar
19 months ago
“Apple may be quiet on AI, but it’s also the biggest buyer of AI companies.”

The power of silence in a noisy world.
Score: 11 Votes (Like | Disagree)
jvchappy Avatar
19 months ago
The big question is whether they can pull off high-performant generative AI / LLMs on devices to back up their privacy claims. THAT would be a game-changer.
Score: 11 Votes (Like | Disagree)
Surf Monkey Avatar
19 months ago
Yeah, making Siri an actual functional thing? They should have done that YEARS ago. Better late than never though. Apple still has a chance to knock out Alexa and the others. But it has to be REALLY good.
Score: 11 Votes (Like | Disagree)
boss.king Avatar
19 months ago
I just hope they've put a little more thought into whatever they're doing than Google, MSFT, and others. Current generative AI and LLM tools are largely unreliable, and don't even do all that much, while simultaneously plagarising, devaluing creative work, and wasting ungodly amounts of resources.
Score: 10 Votes (Like | Disagree)