Apple Updates Internal 'Unreleased Products' Document Amid Rumors of New iPads and Macs

Apple today updated an internal support document about "unannounced or unreleased products," according to a proven source familiar with the matter. The update comes amid rumors that Apple is planning to release new iPads and Macs soon, although there is no guarantee that these things are directly related, and coincidences happen.

M3 iPad Feature 3
The document informs Apple support advisors how to respond to a customer's potential questions about unannounced products and services, or announced but still unreleased products. The document was "restructured and optimized" today, according to Apple's changelog, but we do not know what specific changes were made.

Apple plans to announce updated iPad Pro, iPad Air, and MacBook Air models by late March, according to Bloomberg's Mark Gurman.

The next iPad Pro models are widely expected to be the first iPads equipped with brighter and more vivid OLED displays. Other rumored or likely features for the iPad Pro include the M3 chip, MagSafe wireless charging, a redesigned Magic Keyboard with a larger trackpad and an aluminum top casing, and a landscape-oriented front camera.

A larger 12.9-inch iPad Air is expected alongside an updated 10.9-inch model. Other rumored or likely features for the iPad Air include the M2 chip, a redesigned rear camera bump, Wi-Fi 6E support, and Bluetooth 5.3.

The 13-inch and 15-inch MacBook Air are expected to be updated with the M3 chip simultaneously, with key benefits over the M2 chip including faster performance and hardware-accelerated ray tracing for improved graphics rendering in games.

No major design changes are expected for the MacBook Air this year, but the laptops will likely gain support for Wi-Fi 6E like other Macs.

Apple already updated the 14-inch MacBook Pro, 16-inch MacBook Pro, and 24-inch iMac with the M3 chip in October 2023.

Apple often releases a new iPhone color option in March or April too.

Popular Stories

iphone 17 pro asherdipps

iPhone 17 Pro Max Rumors Allegedly Refer to 'iPhone 17 Ultra' Model

Friday March 14, 2025 7:56 am PDT by
If you've been following iPhone rumors over the last few years, you may remember reading reports that Apple flirted with the idea of introducing a super high-end "Ultra" model that would either replace its Pro Max device or sit above it in Apple's smartphone hirearchy. These reports appeared in the pre-launch iPhone 15 and iPhone 16 rumor cycles, but ultimately came to nothing. Now though, the...
ios 18 4 carplay

Apple Upgrades CarPlay in Two Ways

Wednesday March 12, 2025 6:05 am PDT by
The upcoming iOS 18.4 update for the iPhone includes a smaller but meaningful improvement for Apple's in-car iPhone mirroring system CarPlay. Specifically, CarPlay now shows a third row of icons, up from two rows previously. However, this change is only visible in vehicles with a larger center display. For example, a MacRumors Forums member noticed the change in a Toyota Tundra with a...
airpods pro 2 gradient

AirPods Pro 3 Launch Now Just Months Away: Here's What We Know

Tuesday March 11, 2025 3:26 am PDT by
Despite being released over two years ago, Apple's AirPods Pro 2 continue to dominate the wireless earbud market. However, with the AirPods Pro 3 expected to launch in 2025, anyone thinking of buying Apple's premium earbuds may be wondering if the next generation is worth holding out for. Apart from their audio and noise-canceling performance, which are generally regarded as excellent for...
apple surveyor app

Apple Launches 'Surveyor' App for Apple Maps Data Collection

Friday March 14, 2025 10:38 am PDT by
Apple today launched a new app called Surveyor, which is designed to allow users to collect data like images of street signs and roadside details to improve Apple Maps. The app is not public facing and appears to be for use with companies that Apple partners with to assign mapping tasks. Downloading the app and opening it up directs users to "Open Partner App" to choose a task. Tapping on...
iPhone 17 Air Size Feature

Ultra-Thin 'iPhone 17 Air' Rumored to Include These 12 Features

Saturday March 15, 2025 10:50 am PDT by
While the so-called "iPhone 17 Air" is not expected to launch until September, there are already plenty of rumors about the ultra-thin device. Overall, the "iPhone 17 Air" sounds like a mixed bag. While the device is expected to have an impressively thin and light design, rumors indicate it will have some compromises compared to iPhone 17 Pro models, including only a single rear camera, a...
Apple Intelligence Comes Under Fire Feature

Apple Reassures Siri Team Members Feeling Disappointed and Embarrassed by Apple Intelligence Delay

Friday March 14, 2025 11:45 am PDT by
Apple is reassuring employees on the Siri team who may be feeling demotivated by the recent Siri delays and the bad press surrounding the company's decisions, reports Bloomberg. In a Siri team meeting, Apple senior director Robby Walker acknowledged that employees might be feeling "angry, disappointed, burned out and embarrassed" following the Siri delay, but he praised the hard work of...
Sad Siri Feature

Kuo: Cook Should Personally Address Siri Apple Intelligence Failure

Thursday March 13, 2025 4:02 pm PDT by
Apple made a major misstep with the way that it handled the delay of Apple Intelligence features for Siri, Apple analyst Ming-Chi Kuo said today. Announcing the delay through a press statement was a bad decision, and Apple should instead have gone through official channels. Kuo referenced the well-known "Antennagate" PR crisis when the iPhone 4 launched in 2010, and the way that then Apple...
iOS 19 visionOS UI Elements

iOS 19 to Have Some of the 'Biggest' Design Changes in iPhone's History

Sunday March 16, 2025 10:35 am PDT by
Apple is planning some of the "biggest iOS and macOS redesigns in its history," according to Bloomberg's Mark Gurman. In his Power On newsletter today, Gurman reiterated that iOS 19 will have a visionOS-like design with more transparent interfaces:The new interfaces will adopt the design principles introduced in visionOS, the software for Apple's Vision Pro headset. That includes greater...
iOS 18

12 New Things Your iPhone Can Do in iOS 18.4

Monday March 10, 2025 9:28 am PDT by
Apple is set to release iOS 18.4 in early April, bringing further refinements to Apple Intelligence features, a neat new capability to iPhone 15 Pro devices, new emoji, and more. While not quite as packed with new features as Apple's preceding iOS 18 point releases, iOS 18.4 still introduces enhancements that aim to make your iPhone smarter and more intuitive. Below, we've listed 12 new...

Top Rated Comments

Elusi Avatar
14 months ago

my wild prediction: at least the 12,9 version will have M3 Pro as an paid upgrade
My tame prediction: you're wrong :D
Score: 6 Votes (Like | Disagree)
Mousse Avatar
14 months ago

Apple today updated an internal support document about "unannounced or unreleased products," according to a proven source familiar with the matter.
Ah yes. Time once again to find the leaks. No doubt there are different versions of that internal support document.?
Score: 5 Votes (Like | Disagree)
adamw Avatar
14 months ago
New Products from Apple (potentially) coming soon is a good thing!
Score: 4 Votes (Like | Disagree)
andrewxgx Avatar
14 months ago
my wild prediction: at least the 12,9 version will have M3 Pro as an paid upgrade
Score: 4 Votes (Like | Disagree)
Mrkevinfinnerty Avatar
14 months ago

my hope - the pros will get two usb-c ports because audio and video creators need more ports, unless iPadOS will get less latency audio support over the air.

i know, most ipads are used for content consumption. The question is, what does „pro“ mean?
Means it costs more.
Score: 4 Votes (Like | Disagree)
Elmo1938 Avatar
14 months ago
did I miss it? shouldn't there be a new iMac 27 or iMac 32 on tht list?:apple:?
Score: 3 Votes (Like | Disagree)