Apple Updates Internal 'Unreleased Products' Document Amid Rumors of New iPads and Macs

Apple today updated an internal support document about "unannounced or unreleased products," according to a proven source familiar with the matter. The update comes amid rumors that Apple is planning to release new iPads and Macs soon, although there is no guarantee that these things are directly related, and coincidences happen.

M3 iPad Feature 3
The document informs Apple support advisors how to respond to a customer's potential questions about unannounced products and services, or announced but still unreleased products. The document was "restructured and optimized" today, according to Apple's changelog, but we do not know what specific changes were made.

Apple plans to announce updated iPad Pro, iPad Air, and MacBook Air models by late March, according to Bloomberg's Mark Gurman.

The next iPad Pro models are widely expected to be the first iPads equipped with brighter and more vivid OLED displays. Other rumored or likely features for the iPad Pro include the M3 chip, MagSafe wireless charging, a redesigned Magic Keyboard with a larger trackpad and an aluminum top casing, and a landscape-oriented front camera.

A larger 12.9-inch iPad Air is expected alongside an updated 10.9-inch model. Other rumored or likely features for the iPad Air include the M2 chip, a redesigned rear camera bump, Wi-Fi 6E support, and Bluetooth 5.3.

The 13-inch and 15-inch MacBook Air are expected to be updated with the M3 chip simultaneously, with key benefits over the M2 chip including faster performance and hardware-accelerated ray tracing for improved graphics rendering in games.

No major design changes are expected for the MacBook Air this year, but the laptops will likely gain support for Wi-Fi 6E like other Macs.

Apple already updated the 14-inch MacBook Pro, 16-inch MacBook Pro, and 24-inch iMac with the M3 chip in October 2023.

Apple often releases a new iPhone color option in March or April too.

Popular Stories

maxresdefault

Five Features Coming to AirPods Pro 3

Friday June 27, 2025 10:52 am PDT by
Apple hasn't updated the AirPods Pro since 2022, and the earbuds are due for a refresh. We're counting on a new model this year, and we've seen several hints of new AirPods tucked away in Apple's code. Rumors suggest that Apple has some exciting new features planned that will make it worthwhile to upgrade to the latest model. Subscribe to the MacRumors YouTube channel for more videos. Heal...
Chase Sapphire Reserve Apple Perk Feature

Chase Sapphire Reserve Card Introduces New Perk for Apple Customers

Wednesday June 25, 2025 2:08 pm PDT by
Chase this week announced a series of new perks for its premium Sapphire Reserve credit card, and one of them is for a pair of Apple services. Specifically, the credit card now offers complimentary annual subscriptions to Apple TV+ and Apple Music, a value of up to $250 per year. If you are already paying for Apple TV+ and/or Apple Music directly through Apple, those subscriptions will...
anker power bank recall

PSA: Anker Recalls Multiple Power Banks Due to Fire Risk

Friday June 27, 2025 4:16 pm PDT by
Popular accessory maker Anker this month launched two separate recalls for its power banks, some of which may be a fire risk. The first recall affects Anker PowerCore 10000 Power Banks sold between June 1, 2016 and December 31, 2022 in the United States. Anker says that these power banks have a "potential issue" with the battery inside, which can lead to overheating, melting of plastic...
iPhone Car Key WWDC 2025

Apple Announces 13 Automakers Planning to Offer iPhone Car Keys

Friday June 27, 2025 11:42 am PDT by
In 2020, Apple added a digital car key feature to its Wallet app, allowing users to lock, unlock, and start a compatible vehicle with an iPhone or Apple Watch. The feature is currently offered by select automakers, including Audi, BMW, Hyundai, Kia, Genesis, Mercedes-Benz, Volvo, and a handful of others, and it is set to expand further. During its WWDC 2025 keynote, Apple said that 13...
iPhone 17 Pro Blue Feature Tighter Crop

iPhone 17 Pro Launching in a Few Months With These 12 New Features

Thursday June 26, 2025 2:00 am PDT by
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are around three months away, and there are plenty of rumors about the devices. Apple is expected to launch the iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max in September this year. Below, we recap key changes rumored for the iPhone 17 Pro models:Aluminum frame: iPhone 17 Pro models are rumored to have an...
CarPlay Ultra Climate Controls

Here's Which Vehicle Brands Will and Won't Offer Apple's CarPlay Ultra

Friday June 27, 2025 9:52 am PDT by
Apple last month announced the launch of CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. There was news this week about which automakers will and won't offer CarPlay Ultra, and we have provided an updated list below. CarPlay Ultra is currently limited to newer Aston Martin vehicles in the U.S. and Canada. Fortunately, if you cannot...
apple watch ultra 2 new black

Apple Watch Ultra 3 Finally Coming After Two-Year Hiatus

Tuesday June 24, 2025 3:40 am PDT by
Apple will finally deliver the Apple Watch Ultra 3 sometime this year, according to analyst Jeff Pu of GF Securities Hong Kong (via @jukanlosreve). The analyst expects both the Apple Watch Series 11 and Apple Watch Ultra 3 to arrive this year (likely alongside the new iPhone 17 lineup, if previous launches are anything to go by), according to his latest product roadmap shared with...
macbook air spacegray purple

Apple Planning to Launch Low-Cost MacBook Powered By iPhone Chip

Monday June 30, 2025 3:20 am PDT by
Apple is planning to launch a low-cost MacBook powered by an iPhone chip, according to Apple analyst Ming-Chi Kuo. In an article published on X, Kuo explained that the device will feature a 13-inch display and the A18 Pro chip, making it the first Mac powered by an iPhone chip. The A18 Pro chip debuted in the iPhone 16 Pro last year. To date, all Apple silicon Macs have contained M-series...

Top Rated Comments

Elusi Avatar
18 months ago

my wild prediction: at least the 12,9 version will have M3 Pro as an paid upgrade
My tame prediction: you're wrong :D
Score: 6 Votes (Like | Disagree)
Mousse Avatar
18 months ago

Apple today updated an internal support document about "unannounced or unreleased products," according to a proven source familiar with the matter.
Ah yes. Time once again to find the leaks. No doubt there are different versions of that internal support document.?
Score: 5 Votes (Like | Disagree)
adamw Avatar
18 months ago
New Products from Apple (potentially) coming soon is a good thing!
Score: 4 Votes (Like | Disagree)
andrewxgx Avatar
18 months ago
my wild prediction: at least the 12,9 version will have M3 Pro as an paid upgrade
Score: 4 Votes (Like | Disagree)
Mrkevinfinnerty Avatar
18 months ago

my hope - the pros will get two usb-c ports because audio and video creators need more ports, unless iPadOS will get less latency audio support over the air.

i know, most ipads are used for content consumption. The question is, what does „pro“ mean?
Means it costs more.
Score: 4 Votes (Like | Disagree)
Elmo1938 Avatar
18 months ago
did I miss it? shouldn't there be a new iMac 27 or iMac 32 on tht list?:apple:?
Score: 3 Votes (Like | Disagree)