iOS 18's AI Features Could Revive iPhone Sales in China

iOS 18's rumored AI features could revive faltering iPhone sales in China, according to DigiTimes.

iOS 18 Mock Siri Feature Baubles
In a paywalled report, DigiTimes explains that despite the Chinese market pivoting toward high-end devices, ‌iPhone‌ sales have reportedly struggled since the start of 2024 in the region against rival brands offering generative AI features and foldable displays.

In December 2023, Apple reportedly saw a 13% decline in revenue in China, following months as the top smartphone brand in the country by shipments, and there have been further reports of even more severe declines of up to 40% in recent weeks. Chinese consumers apparently see Apple's diminutive selection of AI features as contradictory to its image as a pioneering brand.

‌DigiTimes‌ reiterated previous rumors suggesting that ‌iOS 18‌ will contain a number of new AI features, but cautioned that Apple needs to make significant progress in the AI space to meet consumer expectations and revive the company's popularity in China amid fierce competition from brands like Huawei, which are heavily investing in AI research and development.

On an earnings call earlier this year, Apple CEO Tim Cook said the company was working on generative AI and would share details "later this year." Apple is expected to preview ‌iOS 18‌ at its annual developers conference WWDC in June, and the update should be released in September. Some new AI features could be exclusive to the iPhone 16 models later in the year, with the lineup rumored to get a "significantly" upgraded Neural Engine.

Top Rated Comments

Fuzzball84 Avatar
7 weeks ago
I highly doubt the lack of sales is about foldable screens and AI...
Score: 15 Votes (Like | Disagree)
mikelets456 Avatar
7 weeks ago

People in China know that iphones are boring slabs with poor OS and thus voting with their wallets.
I believe you're correct. The only reason I stick with Apple (iPhone) is their integration with Apple devices and other Apple users. However, they're extremely expensive for a bland product that needs updating. Their OS is preferred, however their hardware is lackluster, to say the least. A few years ago I would never consider going back to Android---now it crosses my mind from time to time. Android manufacturers are competing against each other and coming out with some really nice advances. However, Apple seems content in churning out the same bland looking devices year after year---but I do have to admit, they simply work and, as of now, that's my main priority.
Score: 12 Votes (Like | Disagree)
Arid Avatar
7 weeks ago
drop in sales has more to do with big brother's displeasure with Apple moving some of its manufacturing out of China than anything else.
Score: 9 Votes (Like | Disagree)
SmugMaverick Avatar
7 weeks ago
Some incredible copium going on.

Apples AI is going to be the most basic stuff like magic eraser or auto translate in iMessage.
Score: 8 Votes (Like | Disagree)
dampfnudel Avatar
7 weeks ago
AI won’t be enough. What users in China want is a redesign of some sort. Many of them want an iPhone 16 Pro that can’t be confused with the 13 Pro, 14 Pro or 15 Pro. If it basically looks the same, sales will continue to slide. Maybe that’s why there’s an indication that Apple may be trying to change the look of the camera cluster.
Score: 7 Votes (Like | Disagree)
JohnRckr Avatar
7 weeks ago
People in China know that iphones are boring slabs with poor OS and thus voting with their wallets.
Score: 7 Votes (Like | Disagree)

Popular Stories

iOS 18 Siri Integrated Feature

iOS 18 Will Add These New Features to Your iPhone

Friday April 12, 2024 11:11 am PDT by
iOS 18 is expected to be the "biggest" update in the iPhone's history. Below, we recap rumored features and changes for the iPhone. iOS 18 is rumored to include new generative AI features for Siri and many apps, and Apple plans to add RCS support to the Messages app for an improved texting experience between iPhones and Android devices. The update is also expected to introduce a more...
iGBA Feature

Game Boy Emulator for iPhone Now Available in App Store Following Rule Change [Removed]

Sunday April 14, 2024 8:06 am PDT by
A week after Apple updated its App Review Guidelines to permit retro game console emulators, a Game Boy emulator for the iPhone called iGBA has appeared in the App Store worldwide. The emulator is already one of the top free apps on the App Store charts. It was not entirely clear if Apple would allow emulators to work with all and any games, but iGBA is able to load any Game Boy ROMs that...
iGBA Feature

Apple Removes Game Boy Emulator iGBA From App Store Due to Spam and Copyright Violations

Sunday April 14, 2024 9:22 pm PDT by
Apple today said it removed Game Boy emulator iGBA from the App Store for violating the company's App Review Guidelines related to spam (section 4.3) and copyright (section 5.2), but it did not provide any specific details. iGBA was a copycat version of developer Riley Testut's open-source GBA4iOS app. The emulator rose to the top of the App Store charts following its release this weekend,...
iOS 18 Siri Integrated Feature

Apple's First AI Features in iOS 18 Reportedly Won't Use Cloud Servers

Sunday April 14, 2024 9:52 am PDT by
Apple's first set of new AI features planned for iOS 18 will not rely on cloud servers at all, according to Bloomberg's Mark Gurman. "As the world awaits Apple's big AI unveiling on June 10, it looks like the initial wave of features will work entirely on device," said Gurman, in the Q&A section of his Power On newsletter today. "That means there's no cloud processing component to the...
new best buy blue

Best Buy Opens Up Sitewide Sale With Record Low Prices on M3 MacBook Air, iPad, and Much More

Saturday April 13, 2024 7:41 am PDT by
Best Buy this weekend has a big sale on Apple MacBooks and iPads, including new all-time low prices on the M3 MacBook Air, alongside the best prices we've ever seen on MacBook Pro, iPad, and more. Some of these deals require a My Best Buy Plus or My Best Buy Total membership, which start at $49.99/year. In addition to exclusive access to select discounts, you'll get free 2-day shipping, an...
m3 mbp space black

M4 Macs Are Expected to Launch in This Order Starting Later This Year

Sunday April 14, 2024 10:40 am PDT by
Bloomberg's Mark Gurman recently reported that the first Macs with M4 series chips will be released later this year, with more models to follow next year. In his Power On newsletter today, Gurman shared a more specific roadmap for these Macs. Here is the order in which Gurman expects the Macs to launch:1. A low-end 14-inch MacBook Pro with the M4, coming around the end of 2024. 2. A 24-inch ...
iOS NES Emulator Bimmy Feature

NES Emulator for iPhone and iPad Now Available on App Store [Removed]

Tuesday April 16, 2024 11:33 am PDT by
The first approved Nintendo Entertainment System (NES) emulator for the iPhone and iPad was made available on the App Store today following Apple's rule change. The emulator is called Bimmy, and it was developed by Tom Salvo. On the App Store, Bimmy is described as a tool for testing and playing public domain/"homebrew" games created for the NES, but the app allows you to load ROMs for any...
top stories 13apr2024

Top Stories: M4 Mac Roadmap Leaked, New iPads in Second Week of May, and More

Saturday April 13, 2024 6:00 am PDT by
Apple's hardware roadmap was in the news this week, with things hopefully firming up for a launch of updated iPad Pro and iPad Air models next month while we look ahead to the other iPad models and a full lineup of M4-based Macs arriving starting later this year. We also heard some fresh rumors about iOS 18, due to be unveiled at WWDC in a couple of months, while we took a look at how things ...