iOS 18's AI Features Could Revive iPhone Sales in China
iOS 18's rumored AI features could revive faltering iPhone sales in China, according to DigiTimes.
![iOS 18 Mock Siri Feature Baubles](https://images.macrumors.com/t/F5Bk5OeeUOVqKh7PSiC3hgSL8m4=/400x0/article-new/2023/09/iOS-18-Mock-Siri-Feature-Baubles.jpg?lossy)
In a paywalled report, DigiTimes explains that despite the Chinese market pivoting toward high-end devices, iPhone sales have reportedly struggled since the start of 2024 in the region against rival brands offering generative AI features and foldable displays.
In December 2023, Apple reportedly saw a 13% decline in revenue in China, following months as the top smartphone brand in the country by shipments, and there have been further reports of even more severe declines of up to 40% in recent weeks. Chinese consumers apparently see Apple's diminutive selection of AI features as contradictory to its image as a pioneering brand.
DigiTimes reiterated previous rumors suggesting that iOS 18 will contain a number of new AI features, but cautioned that Apple needs to make significant progress in the AI space to meet consumer expectations and revive the company's popularity in China amid fierce competition from brands like Huawei, which are heavily investing in AI research and development.
On an earnings call earlier this year, Apple CEO Tim Cook said the company was working on generative AI and would share details "later this year." Apple is expected to preview iOS 18 at its annual developers conference WWDC in June, and the update should be released in September. Some new AI features could be exclusive to the iPhone 16 models later in the year, with the lineup rumored to get a "significantly" upgraded Neural Engine.
Popular Stories
Following nearly two years of rumors about a fourth-generation iPhone SE, The Information today reported that Apple suppliers are finally planning to begin ramping up mass production of the device in October of this year. If accurate, that timeframe would mean that the next iPhone SE would not be announced alongside the iPhone 16 series in September, as expected. Instead, the report...
Key details about the overall specifications of the iPhone 17 lineup have been shared by the leaker known as "Ice Universe," clarifying several important aspects of next year's devices. Reports in recent months have converged in agreement that Apple will discontinue the "Plus" iPhone model in 2025 while introducing an all-new iPhone 17 "Slim" model as an even more high-end option sitting...
Apple supply chain analyst Ming-Chi Kuo today shared alleged specifications for a new ultra-thin iPhone 17 model rumored to launch next year. Kuo expects the device to be equipped with a 6.6-inch display with a current-size Dynamic Island, a standard A19 chip rather than an A19 Pro chip, a single rear camera, and an Apple-designed 5G chip. He also expects the device to have a...
Apple typically releases its new iPhone series around mid-September, which means we are about two months out from the launch of the iPhone 16. Like the iPhone 15 series, this year's lineup is expected to stick with four models – iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max – although there are plenty of design differences and new features to take into account. To bring ...
Apple’s iCloud Private Relay service is down for some users, according to Apple’s System Status page. Apple says that the iCloud Private Relay service may be slow or unavailable. The outage started at 2:34 p.m. Eastern Time, but it does not appear to be affecting all iCloud users. Some impacted users are unable to browse the web without turning iCloud Private Relay off, while others are...