EU Asks iMessage Users and Rivals If Service Should Be Regulated

EU antitrust regulators have asked Apple's users and rivals to rate the importance of Apple's iMessage and Microsoft's Bing versus competing services, reports Reuters.

iMessages Microsoft feature
According to people familiar with the matter, the European Commission sent out the questionnaires earlier this month, asking if there was anything specific to iMessage and Microsoft's Bing, Edge, and Microsoft Advertising that business users rely on and how they fit into the companies' ecosystems. The survey also asked for the number of users making use of the services.

The survey comes after Apple and Microsoft contested the EU regulator labeling them as "gatekeepers" ahead of the publication of the first list of services to be regulated by the Digital Markets Act (DMA). Apple last month argued that iMessage does not meet the number of users required for the DMA's rules to apply, and should not be obliged to comply with it.

The legislation introduces new rules that apply to services considered to be core platform services and forces them to open up their various services and platforms to other companies and developers. For example, Apple could be forced to allow third-party companies and rival apps like Meta's WhatsApp to integrate directly with iMessage.

Analysts estimate that iMessage has as many as one billion users around the world, but Apple has not disclosed any official numbers about the service for several years. Whether iMessage will be included on the EU's initial list of gatekeeper services will depend on how it defines the market in which it operates.

Apple is expected to add support for sideloading apps from outside the ‌App Store‌ on iPhones and iPads in Europe via an update to iOS 17 due to the DMA's requirements, which could ultimately force similar major changes to the way in which the ‌App Store‌, FaceTime, and Siri work on Apple devices.

Survey respondents were given less than a week to provide feedback, and the Commission wants to complete its investigation "within five months," according to the report.

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Top Rated Comments

nicolas_s Avatar
8 months ago
Europeans: iMessage is not a thing here. It's barely used. Everyone already use WhatsApp and other cross-platform tools, unlike Americans.

Also Europeans: iMeSsAgE hAs A mOnOpOlY hErE
Score: 48 Votes (Like | Disagree)
Nimrad Avatar
8 months ago
I love iMessage and its features. But today's lack of compatibility with non-Apple devices is not ideal. I'm glad they are looking into it. And I'm also glad they are not forcing change without proper research. Hurray! (so far)
Score: 21 Votes (Like | Disagree)
masotime Avatar
8 months ago

Europeans: iMessage is not a thing here. It's barely used. Everyone already use WhatsApp and other cross-platform tools, unlike Americans.

Also Europeans: iMeSsAgE hAs A mOnOpOlY hErE

iMessage is hardly a monopoly. WhatsApp. Telegram. Signal. WeChat.

There are so many options out there, and unlike browsers they are largely unrestricted by iOS. Use whatever you like, but calling iMessage a monopoly is nonsense. No one needs the RCS protocol - it would be nice to unify around one messaging app but if you just need to establish basic communications SMS is fine.

I have a sneaking suspicion is it really only the carriers that want RCS to succeed - since it is meant to replace SMS, which has largely been superseded by standard internet data protocols, it’s a revenue stream they’d like to restore….
Score: 19 Votes (Like | Disagree)
gpat Avatar
8 months ago
Yeah, ask the rivals. Laughing out loud over here.
Score: 18 Votes (Like | Disagree)
George Dawes Avatar
8 months ago
This is what happens when the incompetent bureaucratic public sector pokes it's red tape laden nose into the real world of business , chaos ensues
Score: 14 Votes (Like | Disagree)
nathan_reilly Avatar
8 months ago
"The legislation introduces new rules that apply to services considered to be core platform services" - I'd say that messaging on a phone is a pretty core platform service from my perspective. Its not like iPhone users can only place phone calls to iPhone users!
Score: 11 Votes (Like | Disagree)