Apple Argues iMessage Isn't Popular Enough in the EU to Be Regulated

Apple argues that iMessage is not sufficiently popular to be classified as a "gatekeeper" under EU law, the Financial Times reports.

General Apps Messages
The discussion comes ahead of the publication of the first list of services to be regulated by the Digital Markets Act (DMA). The legislation introduces new rules that apply to tech giants that meet its "gatekeeper" criteria and force them to open up their various services and platforms to other companies and developers. For example, Apple could be forced to allow third-party companies and rival apps like Meta's WhatsApp to integrate directly with iMessage.

In recent correspondence with the European Commission, Apple argued that iMessage does not meet the number of users at which the DMA's rules apply, and should not be obliged to comply with it as a result. Analysts estimate that iMessage has as many as one billion users around the world, but Apple has not disclosed any official numbers about the service for several years, or how many users it has in Europe specifically. Whether iMessage will be included on the EU's initial list of gatekeeper services will depend on how it defines the market in which it operates.

The DMA could prompt similar major changes to the way in which the App Store, FaceTime, and Siri work over the next couple of years. Apple is expected to add support for sideloading apps from outside the ‌App Store‌ on iPhones and iPads in Europe via an update to iOS 17 due to the DMA's requirements.

Note: Due to the political or social nature of the discussion regarding this topic, the discussion thread is located in our Political News forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.

Top Rated Comments

krspkbl Avatar
25 weeks ago
Most people look at me like I'm an idiot when I say they can just message me through iMessage instead of WhatsApp. I'm in the UK by the way.

It's got to the point I give up and just installed WhatsApp. I hate Meta but it's less hassle. I like iMessage but now I've been using WhatsApp I can see why it's prefered. WhatsApp is by far the better communication platform.
Score: 26 Votes (Like | Disagree)
nerdAFK Avatar
25 weeks ago
1. Marketing department touts iMessage to the WHOLE world with big words every year in various occasions.
2. Please don't regulate me because I'm not popular enough in your region.

You can't have it both ways.
Score: 23 Votes (Like | Disagree)
hacky Avatar
25 weeks ago
That's true. WhatsApp all the way over here.

Many US readers don't understand how small share iPhone (and Apple products in general) has in the Europe compared to the US. Wast majority owns Android over here.
Score: 20 Votes (Like | Disagree)
nicolas_s Avatar
25 weeks ago

That's true. WhatsApp all the way over here.

Many US readers don't understand how small share iPhone (and Apple products in general) has in the Europe compared to the US. Wast majority owns Android over here.
Europeans: Apple isn't a thing here, and iMessage is barely used. We all use Android.
Also Europeans: ApPlE mOnOpOlIsTiC bEhAvIoR
Score: 20 Votes (Like | Disagree)
hacky Avatar
25 weeks ago

Leave it up to EU to regulate out innovation. How many innovative tech companies does the EU have? Want to know why? Look at their regulations.

Since the EU can't compete on innovative tech companies, they're forced to regulate tech companies from other countries.
Are you for real? Plenty of European innovative tech companies. Your comment seems to be typical American view - we have all and others do not have anything. That's really out of reality. Did you travel to the Europe at least once?

Some source to back-up my claim https://finance.yahoo.com/news/20-most-innovative-companies-europe-201200980.html?guccounter=1
https://www.quora.com/What-are-the-10-most-innovative-European-companies
Score: 9 Votes (Like | Disagree)
Cromulent Avatar
25 weeks ago
I'm English and I've never used iMessage. Everyone uses WhatsApp here.
Score: 9 Votes (Like | Disagree)

Popular Stories

General Apps Messages

Apple Announces 'Groundbreaking' New Security Protocol for iMessage

Wednesday February 21, 2024 6:00 am PST by
Apple today announced a new post-quantum cryptographic protocol for iMessage called PQ3. Apple says this "groundbreaking" and "state-of-the-art" protocol provides "extensive defenses against even highly sophisticated quantum attacks." Apple believes the PQ3 protocol's protections "surpass those in all other widely deployed messaging apps," according to its blog post:Today we are announcing...
Beyond iPhone 13 Better Blue Face ID Single Camera Hole

Six Reasons to Wait for Next Year's iPhone 17

Thursday February 22, 2024 4:20 am PST by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models concurrently, which is why we sometimes get rumored feature leaks so far ahead of launch. The iPhone 17 series is no different, and already we have some idea of what to expect from Apple's 2025 smartphone lineup. If you plan to skip...
iOS 17

iOS 17.4 Will Add These New Features to Your iPhone

Monday February 19, 2024 6:52 am PST by
Apple last month confirmed that iOS 17.4 will be released in March, and the update includes several new features and changes for the iPhone. Key new features in iOS 17.4 include major App Store changes in the EU and Apple Podcasts transcripts. The update also adds new emoji and includes preparations for the launch of next-generation CarPlay later this year. More details about the new...
iPhone Notch

Apple Explored These Notch and Dynamic Island Designs for iPhones

Friday February 23, 2024 2:05 pm PST by
With the iPhone 14 Pro models in 2022, Apple introduced the Dynamic Island, which can morph and expand to display system alerts, sports scores, and a variety of other information. The feature makes the space surrounding the front camera and Face ID sensors useful compared to the notch on older iPhone models. Apple explored a variety of ideas for the iPhone's notch area over the years before...
Oled iPads and MackBook Pro Notch

Apple's OLED Roadmap: New iPad Mini, Foldable iPad Pro, and More

Wednesday February 21, 2024 5:29 am PST by
Apple is planning to launch at least nine new devices with OLED displays across the iPad and MacBook product lines, according to an updated forecast from research firm Omdia that sets out the company's plans in detail. As widely rumored, Apple's push to transition to OLED will apparently be jump-started by the release of new 11- and 13-inch iPad Pro models this year. The displays will...
Next Generation CarPlay Porsche 1

Apple Launching Next-Generation CarPlay This Year With These New Features

Wednesday February 21, 2024 2:03 pm PST by
Apple recently updated its website to confirm that the first vehicle models with next-generation CarPlay support will debut "in 2024." This wording is shown on Apple's regional websites for the U.S., Canada, Australia, New Zealand, and many other countries. The iOS 17.4 beta includes code-level references to eight new CarPlay apps:Auto Settings: This app will let you manage paired iPhones...
cracked glass vision pro

Handful of Apple Vision Pro Units Develop Identical Crack in Cover Glass

Friday February 23, 2024 4:46 am PST by
A small number of Apple Vision Pro owners have claimed that their headsets developed a hairline crack down the middle of the front cover glass, despite having never been dropped or mishandled. Photo of hairline crack in Vision Pro front glass (credit: Reddit user Inphenite) The first report was posted in the subreddit /r/VisionPro about 18 days ago, and several more have appeared in the last...
iPad Pro OLED Feature 2

Apple's Upcoming OLED iPad Pro Models Rumored to Be Much Thinner

Tuesday February 20, 2024 1:39 pm PST by
Apple is planning to update the iPad Air and iPad Pro lineups as soon as March, and the new iPad Pro models will be significantly thinner according to dimensions shared by 9to5Mac. Citing sources with knowledge of Apple's plans, the site claims that the larger version will be more than 1mm thinner. The current 12.9-inch iPad Pro measures in at 6.4mm thick, but the new model is said to be 5mm ...