Apple has significantly ramped up its spending on artificial intelligence, according to a new report from The Information that highlights Apple's AI and machine learning research.
Though Apple's AI chief John Giannandrea is said to be skeptical of AI chatbots, he established a team that is working on conversational AI four years ago. We have heard prior rumors about "Apple GPT" from Bloomberg's Mark Gurman. Gurman in July said that Apple was experimenting with large language models, and some Apple employees have access to an "Ajax" internal chatbot.
With the 2022 debut of OpenAI's ChatGPT, chatbots suddenly became the must-have feature. Microsoft and Google have both launched chatbots, but there are so far no signs that Apple has a consumer-oriented product launching in the near future.
Apple's "Foundational Models" team that works on conversational AI includes just 16 people, but Apple is spending millions of dollars per day training its language models. Training large language models requires a lot of hardware, and as an example, OpenAI Sam Altman said the company spent more than $100 million for GPT-4.
According to The Information, Apple has other AI goals. The company is aiming to develop a feature that would allow a voice assistant like Siri to automate multi-step tasks. That functionality is available on the iPhone today, but workflows must be manually set up using the Shortcuts app.
The Siri team could have multi-step voice-controlled automation ready for use in iOS 18.
Apple also appears to have AI teams that are working on software to generate videos and images and multimodal AI that works with images, video, and text. The aforementioned Ajax chatbot that Apple is working with is supposedly more capable than the original ChatGPT 3.5 and has been trained on 200 billion parameters, but OpenAI's newer models are more powerful.
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are less than three months away, and there are plenty of rumors about the devices.
Apple is expected to launch the iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max in September this year.
Below, we recap key changes rumored for the iPhone 17 Pro models:Aluminum frame: iPhone 17 Pro models are rumored to have an...
Apple is developing a MacBook with the A18 Pro chip, according to findings in backend code uncovered by MacRumors.
Earlier today, Apple analyst Ming-Chi Kuo reported that Apple is planning to launch a low-cost MacBook powered by an iPhone chip. The machine is expected to feature a 13-inch display, the A18 Pro chip, and color options that include silver, blue, pink, and yellow.
MacRumors...
The long wait for an Apple Watch Ultra 3 appears to be nearly over, and it is rumored to feature both satellite connectivity and 5G support.
Apple Watch Ultra's existing Night Mode
In his latest Power On newsletter, Bloomberg's Mark Gurman said that the Apple Watch Ultra 3 is on track to launch this year with "significant" new features, including satellite connectivity, which would let you...
The upcoming iPhone 17 Pro and iPhone 17 Pro Max are rumored to have a slightly different MagSafe magnet layout compared to existing iPhone models, and a leaked photo has offered a closer look at the supposed new design.
The leaker Majin Bu today shared a photo of alleged MagSafe magnet arrays for third-party iPhone 17 Pro cases. On existing iPhone models with MagSafe, the magnets form a...
Apple is planning to launch a low-cost MacBook powered by an iPhone chip, according to Apple analyst Ming-Chi Kuo.
In an article published on X, Kuo explained that the device will feature a 13-inch display and the A18 Pro chip, making it the first Mac powered by an iPhone chip. The A18 Pro chip debuted in the iPhone 16 Pro last year. To date, all Apple silicon Macs have contained M-series...
Apple today seeded the second betas of upcoming iOS 18.6 and iPadOS 18.6 updates to public beta testers, with the betas coming just a day after Apple provided the betas to developers. Apple has also released a second beta of macOS Sequoia 15.6.
Testers who have signed up for beta updates through Apple's beta site can download iOS 18.6 and iPadOS 18.6 from the Settings app on a compatible...
iOS 26 and iPadOS 26 add a smaller yet useful Wi-Fi feature to iPhones and iPads.
As spotted by Creative Strategies analyst Max Weinbach, sign-in details for captive Wi-Fi networks are now synced across iPhones and iPads running iOS 26 and iPadOS 26. For example, while Weinbach was staying at a Hilton hotel, his iPhone prompted him to fill in Wi-Fi details from his iPad that was already...
Apple hasn't updated the AirPods Pro since 2022, and the earbuds are due for a refresh. We're counting on a new model this year, and we've seen several hints of new AirPods tucked away in Apple's code. Rumors suggest that Apple has some exciting new features planned that will make it worthwhile to upgrade to the latest model.
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Heal...
As part of its 10-year celebrations of Apple Music, Apple today released an all-new personalized playlist that collates your entire listening history.
The playlist, called "Replay All Time," expands on Apple Music's existing Replay features. Previously, users could only see their top songs for each individual calendar year that they've been subscribed to Apple Music, but now, Replay All...
Considering how Google and Amazon are decreasing work on their voice assistants due to them not making enough money, I think Apple actually has a shot at taking the first place trophy next year for voice assistant for the first time since they were the only option… That would be a wild shake up in the state of affairs.
Biggest design overhaul since iOS 7 with Liquid Glass, plus new Apple Intelligence features and improvements to Messages, Phone, Safari, Shortcuts, and more. Developer beta available now ahead of public beta in July.