iPhone 15 Pro Max Likely to Start at $1,199 to $1,299, Says Analyst

Apple's upcoming iPhone 15 Pro models will likely be more expensive than the current models, according to Tim Long, an analyst at British bank Barclays. Long said this information is based on conversations with supply chain companies in Asia.

iPhone 15 Pro Two Volume Buttons and Titanium Feature Blue Green
In a research note this month, obtained by MacRumors, Long said he expects the iPhone 15 Pro to cost up to $100 more than the iPhone 14 Pro, and the iPhone 15 Pro Max to be $100 to $200 more expensive than the iPhone 14 Pro Max. He believes pricing will remain similar for the standard iPhone 15 and iPhone 15 Plus models.

Based on Long's estimates, pricing for the iPhone 15 lineup in the U.S. could be as follows:

  • iPhone 15: $799 (unchanged)
  • iPhone 15 Plus: $899 (unchanged)
  • iPhone 15 Pro: Up to $1,099 (vs. $999 now)
  • iPhone 15 Pro Max: Up to $1,299 (vs. $1,099 now)

Rumors suggest the iPhone 15 Pro Max will feature an upgraded Telephoto lens with periscope technology that enables up to 5-6x zoom without blur, compared to 3x on iPhone 14 Pro models. This feature is not expected to be available on the smaller iPhone 15 Pro this year, which could contribute to the Pro Max seeing a bigger price increase. Long believes the periscope lens will add around $50 to the iPhone 15 Pro Max's bill of materials.

Price estimates for future iPhones should always be treated with some skepticism, as they are merely educated guesses and are not always correct. For example, Apple analyst Ming-Chi Kuo predicted price increases for the iPhone 14 Pro models last year, but the devices ended up having the same prices as the previous generation.

Apple is expected to announce the iPhone 15 lineup in September, despite reports of a temporary display-related manufacturing issue for the Pro models. Other rumored features for the Pro models include a USB-C port, titanium frame, customizable Action button, faster A17 Bionic chip, thinner bezels around the display, Wi-Fi 6E support, increased RAM, upgraded Ultra Wideband chip, and more, so all of the new features coupled with inflationary pressures could warrant price hikes. It would be the first price increase for the high-end iPhone models since the iPhone X and iPhone XS Max, which started at $999 and $1,099, respectively.

Earlier this week, Bloomberg's Debby Wu and Takashi Mochizuki reported that Apple was considering raising the prices of the iPhone 15 Pro models by an unspecified amount, so multiple sources have reported this possibility. We'll find out for sure when Apple unveils the iPhone 15 lineup in just a few months from now.

Related Roundup: iPhone 15 Pro

Top Rated Comments

TheYayAreaLiving ?️ Avatar
8 months ago
It's crazy to think how many items you used to get when purchasing an iPhone back in the day. Fast forward to today, and you get less than half of the stuff you see in the photo below. Half of the asking price too!

How times have changed!

Score: 45 Votes (Like | Disagree)
contacos Avatar
8 months ago
Nuts for something that is practically just the same with slight camera improvements and a little bit more speed that you won’t really notice opening instagram
Score: 43 Votes (Like | Disagree)
TheYayAreaLiving ?️ Avatar
8 months ago
Sheeeesh! iPhone 15 Pro Max going up $200.00?

It better have all the most advanced features and the best battery life a smartphone can offer in today's world. Personally, I think iPhone 15 Pro Max will start at $1,199, not $1,299.
Score: 33 Votes (Like | Disagree)
Will Co Avatar
8 months ago
We all need to stop buying. It won't happen, of course, but it's the only way to try to send a message.
Score: 31 Votes (Like | Disagree)
corrado7 Avatar
8 months ago
200 more? I don’t think so
Score: 21 Votes (Like | Disagree)
Kierkegaarden Avatar
8 months ago
Whatever. Put me down for a 15PM.
Score: 17 Votes (Like | Disagree)

Popular Stories

iOS 17

10 New Things Your iPhone Can Do in Next Week's iOS 17.4 Update

Friday March 1, 2024 1:30 am PST by
Apple will this month release iOS 17.4, its biggest iPhone software update of the year so far, featuring a number of features and changes that users have been anticipating for quite a while. Below, we've listed 10 new things that your iPhone will be able to do after you've installed the update, which is projected to arrive by March 7. When the day arrives, be sure to check Settings ➝...
Apple Maps vs Google Maps Feature

Apple Maps vs. Google Maps: Which Is Better?

Friday March 1, 2024 7:10 am PST by
Apple Maps has been providing navigational guidance to Apple users for almost 13 and a half years now, and much has changed about the app in that time. However, according to data from Canalys, the overwhelming majority of iPhones in the U.S. still have Google Maps downloaded as an alternative to Apple Maps, which comes preinstalled on all iPhones. We want to hear from MacRumors readers. Which do...
apple tv plus banner

Apple TV+ Gains Over 50 Movies for a Limited Time

Friday March 1, 2024 6:29 am PST by
Apple TV+ today gained over 50 movies, adding to its back catalog of content for a limited time. The collection includes a large number of popular and classic titles. Subscribers can access the movies in a "Great Movies on Apple TV+" section in the Apple TV app. Some titles are also available in 3D. Movies in the collection include: 21 Jump Street 300 American Sniper Argo ...
airpods pro 2 pink

Apple Releases New Beta Firmware for AirPods Pro 2

Thursday February 29, 2024 11:41 am PST by
Apple today introduced a new beta firmware update for the AirPods Pro 2, both the USB-C and Lightning versions. The new firmware is version 6E188, up from the prior 6B34 firmware released in December. Apple does not often provide details or notes on what features might be included in the refreshed firmware, so it is unclear what's new. Note that this software is limited to developers at the...
iOS 18 Mock Feature Baubles

Will Your iPhone Support iOS 18? Here's What the Latest Rumor Says

Thursday February 29, 2024 7:29 am PST by
iOS 18 and iPadOS 18 are still over three months away from being unveiled, but we may already know which devices will be compatible with the updates. iOS 18 will be compatible with the same iPhone models as iOS 17, meaning that the iPhone XS, iPhone XS Max, and iPhone XR from 2018 will remain supported for at least another year, according to information shared this week by a source with a...
iPad Pro OLED Feature 2

OLED iPad Pro's Thin Design Highlighted in CAD Drawings

Wednesday February 28, 2024 1:22 pm PST by
Apple is working on a new version of the iPad Pro that is set to launch as soon as March, and the refresh will mark the biggest design update to the Pro lineup since 2018. Apple is transitioning to OLED displays, and the swap will allow for a major change to the overall thickness of the device. CAD drawings of the upcoming ~11-inch and ~13-inch iPad Pro models give us some insight into just...