Bloomberg: Apple Considering Price Hike for iPhone 15 Pro Models

Apple is "considering" raising the price for both Pro models in its upcoming iPhone 15 series, according to Bloomberg.

iPhone 15 Pro Two Volume Buttons and Titanium Feature Blue Green
Citing unnamed people familiar with the matter, the report claims that despite a projected decline in the overall smartphone market, Apple plans to increase its overall revenue by raising the price of the iPhone 15 Pro and iPhone 15 Pro Max.

This isn't the first time we've heard suggestions that Apple could hike the price of its forthcoming Pro models. A rumor in May claimed that since the ‌iPhone 15‌ and ‌iPhone 15‌ Plus will gain a number of features currently exclusive to the Pro models, such as Dynamic Island and the 48-megapixel camera, Apple sees even more of a need to separate the Pro and non-Pro devices in terms of pricing this year.

The price increase was also predicted in March by Jeff Pu, a tech analyst at Hong Kong-based investment firm Haitong International Securities.

The iPhone 14 Pro and ‌iPhone 14 Pro‌ Max start at $999 and $1,099, meaning that any price increase would put both high-end iPhone models north of $1,000 for the first time.

Apple is expected to announce the ‌iPhone 15‌ series in September, although supplies for the Pro models could be constrained. All four devices are rumored to feature a USB-C port, the Dynamic Island, and a slightly more curved frame, while several additional features and changes are rumored for the Pro models.

Apple is asking suppliers to produce about 85 million units of the iPhone 15 this year, which is roughly in line with the year before, according Bloomberg's report.

Popular Stories

iPhone 17 Pro in Hand Feature Lowgo

iPhone 17 Pro to Reverse iPhone X Design Decision

Monday July 7, 2025 9:46 am PDT by
Since the iPhone X in 2017, all of Apple's highest-end iPhone models have featured either stainless steel or titanium frames, but it has now been rumored that this design decision will be coming to an end with the iPhone 17 Pro models later this year. In a post on Chinese social media platform Weibo today, the account Instant Digital said that the iPhone 17 Pro models will have an aluminum...
iOS 26 Feature

Everything New in iOS 26 Beta 3

Monday July 7, 2025 1:20 pm PDT by
Apple is continuing to refine and update iOS 26, and beta three features smaller changes than we saw in beta 2, plus further tweaks to the Liquid Glass design. Apple is gearing up for the next phase of beta testing, and the company has promised that a public beta is set to come out in July. Transparency In some apps like Apple Music, Podcasts, and the App Store, Apple has toned down the...
apple wallet drivers license feature iPhone 15 pro

Apple Says iPhone Driver's Licenses Will Expand to These 8 U.S. States

Tuesday July 8, 2025 11:26 am PDT by
In select U.S. states, residents can add their driver's license or state ID to the Wallet app on the iPhone and Apple Watch, providing a convenient and contactless way to display proof of identity or age at select airports and businesses, and in select apps. Unfortunately, this feature continues to roll out very slowly since it was announced in 2021, with only nine U.S. states, Puerto Rico,...
apple account card feature

Apple Account Card Expanding to More Countries

Tuesday July 8, 2025 7:34 pm PDT by
Apple is expanding the ability to add an Apple Account Card to the Wallet app to more countries, according to backend Apple Pay changes. With iOS 15.5, Apple updated the Wallet app to allow users to add an Apple Account Card, which displays the Apple credit balance associated with an Apple ID. If you receive an Apple gift card, for example, it is added to an Apple Account that is also...
iphone 16 pro ghost hand

5 Reasons to Skip This Year's iPhone 17 Pro

Thursday July 10, 2025 4:54 am PDT by
Apple will launch its new iPhone 17 series in two months, and the iPhone 17 Pro models are expected to get a new design for the rear casing and the camera area. But more significant changes to the lineup are not expected until next year, when the iPhone 18 models arrive. If you're thinking of trading in your iPhone for this year's latest, consider the following features rumored to be coming...
iPhone 17 Pro in Hand Feature Lowgo

Leaker Reveals Amount of RAM in iPhone 17 Through iPhone 17 Pro Max

Wednesday July 9, 2025 8:08 am PDT by
Three out of four iPhone 17 models will feature more RAM than the equivalent iPhone 16 models, according to a new leak that aligns with previous rumors. The all-new iPhone 17 Air, the iPhone 17 Pro, and the iPhone 17 Pro Max will each be equipped with 12GB of RAM, according to Fixed Focus Digital, an account with more than two million followers on Chinese social media platform Weibo. The...
iphone 16 pro models 1

Here's How the iPhone 17 Pro Max Will Compare to the iPhone 17 Pro

Saturday July 5, 2025 1:00 pm PDT by
Apple should unveil the iPhone 17 series in September, and there might be one bigger difference between the Pro and Pro Max models this year. As always, the Pro Max model will be larger than the Pro model:iPhone 17 Pro: 6.3-inch display iPhone 17 Pro Max: 6.9-inch displayGiven the Pro Max is physically larger than the Pro, it has more internal space, allowing for a larger battery and...
imac video apple feature

Apple Launching These 15+ Products Later This Year

Sunday July 6, 2025 8:05 am PDT by
The calendar has turned to July, meaning that 2025 is now more than half over. And while the summer months are often quiet for Apple, the company still has more than a dozen products coming later this year, according to rumors. Below, we have outlined at least 15 new Apple products that are expected to launch later this year, along with key rumored features for each. iPhone 17 Series iPho...

Top Rated Comments

MacBird Avatar
26 months ago
...and we think our customers are going to love it.
Score: 38 Votes (Like | Disagree)
WiiDSmoker Avatar
26 months ago

First world problems.
No. First world problems is a trillion dollar company wanting more profits and a random person on here attacking another human instead of the greedy corporation. But keep believing they’re your friend.
Score: 34 Votes (Like | Disagree)
WarmWinterHat Avatar
26 months ago
I think I've read this exact same article every year for the last decade.
Score: 27 Votes (Like | Disagree)
contacos Avatar
26 months ago
Does that mean yet ANOTHER price hike internationally or will the US simply be aligned to what already happened elsewhere last year?

It’s reaching fold device prices with actual new tech here.

The Pro Max might start at almost 3 times the price of the iPhone 6 / 6S back in the day ? 699 EUR vs 1,599 EUR (considering new price)
Score: 17 Votes (Like | Disagree)
lars666 Avatar
26 months ago
You gotta love Apple. Already raised prices here in Europe when the Euro got weak ... But doesn't think for a second to lower it back now that the dollar has lost 15%. Same strategy as always, nice extra bonus in addition to the "normal" price hikes.
Score: 12 Votes (Like | Disagree)
Schnegg Avatar
26 months ago
The smartphone market is getting stupid at the high end. I‘ll probably buy a discounted iPhone 13 Mini after the 15 is announced.
Score: 12 Votes (Like | Disagree)