Bloomberg: Apple Considering Price Hike for iPhone 15 Pro Models
Apple is "considering" raising the price for both Pro models in its upcoming iPhone 15 series, according to Bloomberg.
Citing unnamed people familiar with the matter, the report claims that despite a projected decline in the overall smartphone market, Apple plans to increase its overall revenue by raising the price of the iPhone 15 Pro and iPhone 15 Pro Max.
This isn't the first time we've heard suggestions that Apple could hike the price of its forthcoming Pro models. A rumor in May claimed that since the iPhone 15 and iPhone 15 Plus will gain a number of features currently exclusive to the Pro models, such as Dynamic Island and the 48-megapixel camera, Apple sees even more of a need to separate the Pro and non-Pro devices in terms of pricing this year.
The price increase was also predicted in March by Jeff Pu, a tech analyst at Hong Kong-based investment firm Haitong International Securities.
The iPhone 14 Pro and iPhone 14 Pro Max start at $999 and $1,099, meaning that any price increase would put both high-end iPhone models north of $1,000 for the first time.
Apple is expected to announce the iPhone 15 series in September, although supplies for the Pro models could be constrained. All four devices are rumored to feature a USB-C port, the Dynamic Island, and a slightly more curved frame, while several additional features and changes are rumored for the Pro models.
Apple is asking suppliers to produce about 85 million units of the iPhone 15 this year, which is roughly in line with the year before, according Bloomberg's report.
Popular Stories
At WWDC 2022 last year, Apple previewed the next generation of CarPlay, promising deeper integration with vehicle functions like A/C and FM radio, support for multiple displays across the dashboard, personalization options, and more. Apple said the first vehicles with support for the next-generation CarPlay experience would be announced in late 2023, but it has still not shared any additional...
If you have an iPhone 15 and drive a BMW, it might be best to avoid charging the device with the vehicle's wireless charging pad for now. Over the past week, some BMW owners have complained that their iPhone 15's NFC chip no longer works after charging the device with their vehicle's wireless charging pad, according to comments shared on the MacRumors Forums and X, formerly known as Twitter. ...
Apple plans to release an iOS 17 update to address a bug that may contribute to the reported iPhone 15 Pro and iPhone 15 Pro Max overheating issue, according to a statement the company shared today with MacRumors and Forbes reporter David Phelan. Apple also says some recent updates to third-party apps have overloaded the system and contributed to the overheating issue. The report notes that...
Significant changes are expected to arrive with Apple's fourth-generation iPhone SE, in terms of both design and hardware, MacRumors has learned. The iPhone SE 4, known internally under the codename Ghost, is expected to receive a new design derived almost entirely from the base model iPhone 14. According to our sources, the iPhone SE 4 will use a modified version of the iPhone 14 chassis...
MacRumors has obtained preliminary information on the weights and dimensions planned for the iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max. The information corroborates previous reports suggesting that the iPhone 16 Pro and 16 Pro Max will feature larger displays. iPhone 16 and 16 Plus Current information suggests that the iPhone 16 and 16 Plus will maintain the same...
CarPlay is not working as expected for some iPhone 15 users, an issue that is likely linked to the transition to USB-C. There are multiple complaints from MacRumors readers and Reddit users who are unable to get CarPlay to work with their new devices. Cable type and available port options are a common theme in the CarPlay reports, with many of the functionality problems linked to USB-A to...
Wednesday September 27, 2023 1:57 pm PDT by
Juli CloverJust a week after releasing iOS 17, Apple has seeded the first beta of iOS 17.1 to developers. iOS 17.1 adds some features that Apple promised were coming to iOS 17 in the future, plus it refines and improves some existing features. This guide covers everything new in the first iOS 17.1 beta. Apple Music Favorites You can favorite songs, albums, playlists, and artists in the iOS 17.1...
Top Rated Comments
It’s reaching fold device prices with actual new tech here.
The Pro Max might start at almost 3 times the price of the iPhone 6 / 6S back in the day ? 699 EUR vs 1,599 EUR (considering new price)