The report states that Genius Electronic Optical (GSEO) will supply lens modules for Apple's upcoming headset, rumored to be called "Reality Pro," with shipments starting as soon as next month.
Genius Electronic Optical (GSEO) will supply lens modules for VR head-mounted devices, to be launched by Apple in 2023, with shipments to begin in February-March 2023, according to GSEO's supply chain makers.
Apple has been working on its AR/VR headset for several years, with a launch expected to take place this year. A timeline set forth by Bloomberg's Mark Gurman suggests that Apple will reveal the headset prior to WWDC, which takes place in June. At WWDC, Apple will detail its new xrOS operating system and introduce developers to its new capabilities before shipping the headset in the fall.
It is widely expected that Apple's first AR/VR product will be a high-end niche product aimed at developers and professionals. Several advanced technologies are rumored to be included in the headset, including over a dozen cameras to capture and translate real-world movements to virtual movements, two 4K micro-LED displays, iris scanning, facial expression tracking, powerful Apple silicon chips, and more.
The advanced nature of the headset will likely make it expensive, with rumors suggesting a price somewhere around $3,000. The headset will be Apple's first entry into a new AR/VR market and is just the start of Apple's roadmap. A new report this week said that Apple is working on a lighter, more affordable version of the headset while its augmented reality glasses face an indefinite delay.
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are less than three months away, and there are plenty of rumors about the devices.
Apple is expected to launch the iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max in September this year.
Below, we recap key changes rumored for the iPhone 17 Pro models:Aluminum frame: iPhone 17 Pro models are rumored to have an...
Apple is developing a MacBook with the A18 Pro chip, according to findings in backend code uncovered by MacRumors.
Earlier today, Apple analyst Ming-Chi Kuo reported that Apple is planning to launch a low-cost MacBook powered by an iPhone chip. The machine is expected to feature a 13-inch display, the A18 Pro chip, and color options that include silver, blue, pink, and yellow.
MacRumors...
In 2020, Apple added a digital car key feature to its Wallet app, allowing users to lock, unlock, and start a compatible vehicle with an iPhone or Apple Watch. The feature is currently offered by select automakers, including Audi, BMW, Hyundai, Kia, Genesis, Mercedes-Benz, Volvo, and a handful of others, and it is set to expand further.
During its WWDC 2025 keynote, Apple said that 13...
Apple hasn't updated the AirPods Pro since 2022, and the earbuds are due for a refresh. We're counting on a new model this year, and we've seen several hints of new AirPods tucked away in Apple's code. Rumors suggest that Apple has some exciting new features planned that will make it worthwhile to upgrade to the latest model.
Subscribe to the MacRumors YouTube channel for more videos.
Heal...
Apple is planning to launch a low-cost MacBook powered by an iPhone chip, according to Apple analyst Ming-Chi Kuo.
In an article published on X, Kuo explained that the device will feature a 13-inch display and the A18 Pro chip, making it the first Mac powered by an iPhone chip. The A18 Pro chip debuted in the iPhone 16 Pro last year. To date, all Apple silicon Macs have contained M-series...
Popular accessory maker Anker this month launched two separate recalls for its power banks, some of which may be a fire risk.
The first recall affects Anker PowerCore 10000 Power Banks sold between June 1, 2016 and December 31, 2022 in the United States. Anker says that these power banks have a "potential issue" with the battery inside, which can lead to overheating, melting of plastic...
Wednesday June 25, 2025 2:08 pm PDT by Joe Rossignol
Chase this week announced a series of new perks for its premium Sapphire Reserve credit card, and one of them is for a pair of Apple services.
Specifically, the credit card now offers complimentary annual subscriptions to Apple TV+ and Apple Music, a value of up to $250 per year.
If you are already paying for Apple TV+ and/or Apple Music directly through Apple, those subscriptions will...
As part of its 10-year celebrations of Apple Music, Apple today released an all-new personalized playlist that collates your entire listening history.
The playlist, called "Replay All Time," expands on Apple Music's existing Replay features. Previously, users could only see their top songs for each individual calendar year that they've been subscribed to Apple Music, but now, Replay All...
This is going to be a huge hit. Literally everyone I know has been putting money aside to buy in on day one. Pre-orders are going to potentially crash the Apple website IMHO.
I wonder what insanely priced add-ons Apple will sell for the Reality Pro...
Nano-textured lens finish ($499)? Tabletop stand with hook for hanging goggles when not in use ($749)? Height adjustable tabletop stand with hook for hanging goggles when not in use ($999)? Soft storage bag, made from upcycled Apple Polishing Cloths ($199)?
It makes sense that a $3k niche product would not be aimed at consumers, but I'd assume that unless you're already running Macs, there's no reason to deploy an Apple AR/VR headset if you have to change your existing IT, unless it's truly and entirely game changing technology.
I'm pretty sure the headset will be a stand alone device so you won't need to be a mac user or change your existing IT to use it. I know plenty of windows users who own iphones. I also think apple thinks their entry into AR / VR will be truly and entirely game changing. And I hope so too.
Biggest design overhaul since iOS 7 with Liquid Glass, plus new Apple Intelligence features and improvements to Messages, Phone, Safari, Shortcuts, and more. Developer beta available now ahead of public beta in July.
