The first season of hit Apple TV+ shows, including Ted Lasso, The Morning Show, Bad Sisters, and others, will be free to watch on the streaming service until January 3.
In the United States, users who are not subscribed to Apple TV+ will be able to watch the first season of Ted Lasso, The Morning Show, Trying, Prehistoric Planet, and Bad Sisters for free in the Apple TV+ app on iPhone, iPad, Mac, and the Apple TV. The promotion will last until January 3 and was first spotted by 9to5Mac.
Apple TV+ costs $6.99 per month and comes with a free seven-day trial for new subscribers. Users can also subscribe to Apple TV+ through an Apple One bundle or through the three-month free trial offered with the purchase of a new Apple device.
Apple TV has bought the worldwide rights to "Small Prophets," breaking with how it normally operates in acquiring an existing English-language hit rather than commissioning a show of its own from the start.
Apple TV has typically developed or, at the very least, commissioned shows in-house and given them their premiere on the service, regardless of where they may eventually end up. This...
Apple today informed MacRumors and others that the Apple TV streaming service is receiving a price increase in the U.S. starting today.
As a result of the Apple TV price increase, the Apple One Individual bundle has also gone up in price, with all of today's changes outlined below.
Apple TV (Monthly): $14.99 per month (up from $12.99 per month)
Apple TV (Annually): $119 per year (up from ...
Tuesday September 15, 2026 5:34 am PDT by Tim Hardwick
Apple TV shows swept the board at the 78th Primetime Emmy Awards last night as the streaming service received 29 wins overall to become the most awarded network of the year.
It was Apple TV's best-ever Emmy Awards haul, thanks to the likes of Widow's Bay, Pluribus, Slow Horses, Margo's Got Money Troubles, Palm Royale, and Mr. Scorsese.
Widow's Bay was the most awarded show of the night,...
I hope this helps more people subscribe bc imo this is a fantastic service. Unlike other services, I don't feel like I am being smothered by so much content just hoping something would stick. Apple, so far, remains smaller but with actual quality content. I look forward to see what is to come.
Side note --IMO Ted Lasso is such a feel good show and Mythic Quest & Acapulco both deserve more love.
The streaming market is crowded and Apple wants people to pay for an anaemic service where every programme has to be about promoting Apple's 'core values.'
Blind people stabbing each other in see, sisters killing off their brother in law in bad sisters, etc etc yeah all apple core values. Take a day off!
