Could Apple's Next Product Announcement Finally Be an AR/VR Headset?

Apple is no longer expected to announce any new Apple silicon Macs during the remainder of this year, according to reports. With no new Macs on the horizon for 2022, Apple's product lineup is "set" for the rest of the year, according to the company's CEO Tim Cook. Now, all eyes are on 2023.

apple ar headset concept 2Concept render based on purported leaked information by Ian Zelbo

Apple released many new products in 2022, including a completely redesigned MacBook Air, the iPhone 14 and ‌iPhone‌ 14 Pro, new iPads, the Apple Watch Ultra, and more. One product missing from Apple's list of 2022 announcements is the company's long-rumored AR/VR headset, which has been in development for several years.

The development of Apple's headset, which may be called "Apple Reality Pro," has ramped up in the last year, and Apple's finally expected to unveil the headset next year after multiple delays. According to Apple analyst Ming-Chi Kuo, a reliable source for supply chain-related information, Apple will announce the headset in a few months' time during an event in January of 2023.

Other reliable sources have all indicated the headset will be announced sometime next year. Still, other than Kuo's report, no further information on when exactly Apple may decide to announce it has been reported. If Kuo's information is proven accurate, it would be the first Apple event in January since a special event in 2010, where Steve Jobs announced the iPad.

The headset will be Apple's biggest product announcement since the original Apple Watch, so Apple may decide to dedicate an entire event to the headset rather than including it at another event, such as WWDC.

For the last three years, a headset reveal at WWDC has remained a possibility since the announcement of the headset will likely include the revealing of realityOS, an entirely new operating system and platform for developers that will run on Apple's future AR/VR products.

Apple's last event of 2022 was in September for the ‌iPhone‌ 14, the new AirPods Pro, and a new lineup of Apple Watch models. Bloomberg's Mark Gurman reported last month that Apple had canceled plans to hold another event this fall in October dedicated to new iPads and Mac models. In a recent Power On newsletter, Gurman said that Apple held off with another event this year to save "marketing energy for the Reality Pro headset debut next year."

When the headset does get announced, it could be one of Apple's most expensive products. The headset is expected to be a niche product targeted at developers and high-end professionals, with a price tag of around $3,000. Apple is already working on a cheaper model of the headset, which will be followed by a pair of augmented reality glasses later this decade.

Do you think Apple's AR/VR headset is the next product announcement from Apple? Let us know in the comments.

Related Roundup: Apple Vision Pro
Buyer's Guide: Vision Pro (Neutral)
Related Forum: Apple Vision Pro

Popular Stories

iPhone 17 Pro Blue Feature Tighter Crop

iPhone 17 Pro Launching Later This Year With These 13 New Features

Wednesday April 23, 2025 8:31 am PDT by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models as of April 2025: Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone ...
iphone 17 dummies sonny dickson

iPhone 17 Air Almost as Thin as Its Buttons, New Images Show

Thursday April 24, 2025 2:14 am PDT by
If you missed the video showing dummy models of Apple's all-new super thin iPhone 17 Air that's expected later this year, Sonny Dickson this morning shared some further images of the device in close alignment with the other dummy models in the iPhone 17 lineup, indicating just how thin it is likely to be in comparison. The iPhone 17 Air is expected to be around 5.5mm thick – with a thicker ...
AirPods Pro 3 Mock Feature

AirPods Pro 3 Just Months Away – Here's What We Know

Friday April 18, 2025 5:16 am PDT by
Despite being more than two years old, Apple's AirPods Pro 2 still dominate the premium wireless‑earbud space, thanks to a potent mix of top‑tier audio, class‑leading noise cancellation, and Apple's habit of delivering major new features through software updates. With AirPods Pro 3 widely expected to arrive in 2025, prospective buyers now face a familiar dilemma: snap up the proven...
iphone 17 air dummy unbox therapy

iPhone 17 Air's Extreme Thinness Demoed in New Video

Tuesday April 22, 2025 10:22 am PDT by
Apple plans to release an all-new super thin iPhone this year, debuting it alongside the iPhone 17, iPhone 17 Pro, and iPhone 17 Pro Max. We've seen pictures of dummy models, cases, and renders with the design, but Lewis Hilsenteger of Unbox Therapy today showed off newer dummy models that give us a better idea of just how thin the "iPhone 17 Air" will be. The iPhone 17 Air is expected to be ...
iPhone 17 Air Pastel Feature

iPhone 17 Air Launching Later This Year With These 16 New Features

Thursday April 24, 2025 8:24 am PDT by
While the so-called "iPhone 17 Air" is not expected to launch until September, there are already plenty of rumors about the ultra-thin device. Overall, the iPhone 17 Air sounds like a mixed bag. While the device is expected to have an impressively thin and light design, rumors indicate it will have some compromises compared to iPhone 17 Pro models, including only a single rear camera, a...
Global Close Your Rings Day Pin

Apple Stores Giving Away a Limited-Edition Pin For Free Today

Thursday April 24, 2025 10:15 am PDT by
Starting today, April 24, Apple Stores around the world are giving away a special pin for free to customers who request one, while supplies last. Photo Credit: Filip Chudzinski The enamel pin's design is inspired by the Global Close Your Rings Day award in the Activity app, which Apple Watch users can receive by closing all three Activity rings today. The limited-edition pin is the physical...
ipad air windows 11 arm

M2 iPad Air Runs Windows 11 ARM via Emulation, Thanks to EU Rules

Tuesday April 22, 2025 5:01 am PDT by
A developer has demonstrated Windows 11 ARM running on an M2 iPad Air using emulation, which has become much easier since the EU's Digital Markets Act (DMA) regulations came into effect. As spotted by Windows Latest, NTDev shared an instance of the emulation on social media and posted a video on YouTube (embedded below) demonstrating it in action. The achievement relies on new EU regulatory...
Apple Logo Spotlight Blue

White House Hits Back at Apple's Massive EU Fine

Thursday April 24, 2025 5:57 am PDT by
Apple's $570 million fine from the EU has triggered a sharp rebuke from the White House, which called the fine a form of economic extortion, Reuters reports. The fine was announced on Wednesday by the European Commission, following a formal investigation into Apple's compliance with the bloc's Digital Markets Act (DMA), a landmark piece of legislation aimed at curbing the market dominance of ...
ipad air magic keyboard feature

iPadOS 19 Rumored to Show Mac-Like Menu Bar When Connected to Magic Keyboard

Thursday April 24, 2025 12:09 pm PDT by
When an iPad running iPadOS 19 is connected to a Magic Keyboard, a macOS-like menu bar will appear on the screen, according to the leaker Majin Bu. This change would further blur the lines between the iPad and the Mac. Bloomberg's Mark Gurman previously claimed that iPadOS 19 will be "more like macOS," with unspecified improvements to productivity, multitasking, and app window management,...

Top Rated Comments

Pakaku Avatar
32 months ago
I'm just looking forward to it because the sooner they announce it, the sooner we can finally stop using that awful concept image...
Score: 40 Votes (Like | Disagree)
1557750 Avatar
32 months ago
Couldn’t care less about the goggles.

I’m just excited to see the snowboard that comes with them.
Score: 17 Votes (Like | Disagree)
maflynn Avatar
32 months ago
I'm of the opinion that VR is a solution in search of a problem. So many companies have tried and failed in this arena.

I've seen reports that people in facebook hate the metaverse. I'm sure there's lots of varied reasons for that, but my take away is that its not enhancing someone's work but detracting.
Score: 13 Votes (Like | Disagree)
Sciomar Avatar
32 months ago

AR is part of the metaverse.
Let's not start that association up, everything needs to distance itself from that company. Apple needs to really hit this one out of the park and set itself apart.
Score: 9 Votes (Like | Disagree)
BvizioN Avatar
32 months ago
VR I do not care so much, AR I am interested. But based on a lack of leaks I doubt any of these are close to being announced anytime soon IMO.
Score: 7 Votes (Like | Disagree)
Karma*Police Avatar
32 months ago
If they do release it next year, it’ll be when the recession is in full swing.

Probably not the best time to launch an overpriced toy with limited benefits.

Also, a metaverse with only a handful of rich single guys doesn’t sound like much fun if you ask me.
Score: 7 Votes (Like | Disagree)