Apple Scrapped Plans to Launch Low-Cost iPad With Plastic Design and Keyboard

Apple reportedly scrapped plans to launch a low-cost iPad with a plastic body and a plastic keyboard included in the box for below $500, according to Bloomberg's Mark Gurman.

10th Gen iPad Feature Fanned Pink
Writing in his Power On newsletter, Gurman said Apple had "internally considered launching an ‌iPad‌ with a plastic back and plastic keyboard" that would ship in the same box for below $500. "The idea was seemingly abandoned, but that was probably Apple's only real hope of ever giving Chromebooks a run for their money in most schools," Gurman added.

It's unclear if the scrapped plastic ‌iPad‌ would have come as the 10th-generation ‌iPad‌, announced last week, or another distinct ‌iPad‌ model. The new 10th-generation ‌iPad‌ joins the ‌iPad‌ lineup as the newest entry-level ‌iPad‌ with the A14 Bionic chip, iPadOS, and an all-screen design. The new ‌iPad‌, however, does not support the latest Apple Pencil and does not have a laminated screen.

At $449, the new ‌iPad‌ is more expensive than the ninth-generation entry-level ‌iPad‌ that remains in the lineup for $329 but is cheaper than the iPad Air, which starts at $599. The new ‌iPad‌, alongside the M2 iPad Pro, will begin arriving to customers this week on Wednesday, October 26.

Popular Stories

Apple Shopping Event 2025

Apple Announces 2025 Black Friday Event, Here's What You Can Get

Thursday November 20, 2025 6:28 am PST by
Apple's annual four-day Black Friday through Cyber Monday shopping event is returning on Friday, November 28 through Monday, December 1 in many countries, including the United States, Canada, Australia, New Zealand, France, Germany, Italy, Spain, the United Kingdom, Belgium, the Netherlands, Sweden, Thailand, and others. During the shopping event, customers can get an Apple gift card with...
iPhone 17 Pro Cosmic Orange

10 Reasons to Wait for Next Year's iPhone 18 Pro

Wednesday November 19, 2025 4:00 am PST by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max. One thing worth...
iOS 26

Everything New in iOS 26.2 Beta 3

Monday November 17, 2025 3:20 pm PST by
Apple provided developers with the third beta of an upcoming iOS 26.2 update, and there are still new features that are being added with each beta that we get. We've rounded up all of the changes that Apple made in beta 3. AirDrop Apple added new AirDrop functionality, providing a way for two people to share files temporarily without having to add one another as contacts. iOS 26.2...
applecare apple care banner

Apple Brings New AppleCare+ Options to India

Tuesday November 18, 2025 8:42 am PST by
Apple today announced an expansion of AppleCare+ coverage in India, with new options for monthly and annual plans, and the addition of Theft and Loss for iPhone for the first time. Options for monthly and annual AppleCare+ plans in India provide more choice and flexibility, allowing users to keep coverage for as long as they require. Apple's vice president of Worldwide iPhone Product...
ipad mini 7 feature red and blue

iPad Mini 8: Four Major New Features to Expect

Wednesday November 19, 2025 7:50 am PST by
Apple's eighth-generation iPad mini is highly likely to arrive next year, offering a significant refresh of the device with at least four major new features. OLED Display The next-generation version of the iPad mini could feature an OLED display, as part of Apple's plan to expand the display technology across many more of its devices. Apple's first OLED device was the Apple Watch in 2015, ...
iPhone 17 Pro and Air N1 Feature

iPhone 17 vs. iPhone 16 Wi-Fi Speeds: New Study Reveals the Winner

Tuesday November 18, 2025 10:53 am PST by
A new study has revealed that the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air achieve significantly faster average Wi-Fi speeds compared to the iPhone 16 series, thanks to Apple's custom-designed N1 chip. The study was conducted by Ookla, the company behind the popular Speedtest website and app. It said the results are based on global, crowdsourced Speedtest user data...
Apple Wallet ID Illinois

iPhone Driver's License Feature Launching in Illinois

Tuesday November 18, 2025 8:47 am PST by
In select U.S. states, residents can add their driver's license or state ID to the Wallet app on the iPhone and Apple Watch, providing a convenient and contactless way to display proof of identity or age at select airports and businesses, and in select apps. Starting this Wednesday, November 19, the feature will be available to residents of Illinois. The announcement confirmed that the...
macbook black friday

The Best Early Black Friday Mac Deals

Tuesday November 18, 2025 7:32 am PST by
We're getting closer to Black Friday, which lands next week on Friday, November 28. In the lead-up to the shopping holiday, we're tracking a few lowest-ever prices on Apple's most popular Macs, including the M4 MacBook Air and brand new M5 MacBook Pro. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment,...
iOS 26

iOS 26.2 Adds These New Features to Your iPhone

Thursday November 20, 2025 10:50 am PST by
iOS 26.2 is currently in beta testing. The upcoming update includes a handful of new features and changes on the iPhone, including a new Liquid Glass slider for the Lock Screen's clock, offline lyrics for Apple Music, and more. In a recent press release, Apple confirmed that iOS 26.2 will be released to all users in December, but it did not provide a specific release date. Keep reading...
Magic Keyboard Touch ID Feature

Apple Releases New Firmware for 140W USB-C Power Adapter, Magic Keyboard and Magic Trackpad

Tuesday November 18, 2025 1:05 pm PST by
Apple today released updated firmware for several accessories, including the 140W USB-C Power Adapter, the Magic Trackpad 2, the Magic Trackpad USB-C, the Magic Keyboard with Touch ID, and the Magic Keyboard with Touch ID and Numeric Keypad. There is no word on what's included in the updated firmware at this time, but it could offer performance improvements and security updates. Accessory...

Top Rated Comments

firewire9000 Avatar
40 months ago
When I read plastic and Apple in the same phrase, I get black and white flashbacks of the iPhone 5c and the white Macbook and then I get PSTD again.
Score: 20 Votes (Like | Disagree)
gonsawa_ Avatar
40 months ago
The keyboard on the box makes total sense nowadays. This isn’t 2010 anymore, it’s time to put more accessories in the box
Score: 16 Votes (Like | Disagree)
RSB96 Avatar
40 months ago
If by making an iPad Air 4 with an unlaminated, sRGB display they are not able to sell it under $400, I think the problem is Apple itself.

Currently the iPad 10 is still an iPad Air 4 (from 2 years ago) with worse specs. And it still has a high price. With the iPads, it shows a drift at Apple about what an iPad should be. They don't know how to approach the product and forget that people who bought the entry-level iPad did so because they wanted a good tablet experience that lasted 6/8 years without problems and was inexpensive.

That for a redesign, to adapt it to current designs, it is 100 dollars more expensive (in euros, almost 200), I find it shameful, because really, design aside, it is still a small evolution of the iPad 9.

I still think Apple should segment their ranges in 3/4 product lines.

SE range. With products with older designs, but updated internally. iPhone SE, Apple Watch SE, iPad SE, MacBook SE (iPhone Xr design, Apple Watch S4 design, iPad Air 4 design, MacBook Air M1 design).

I believe that this access range should have "affordable" prices as a way to hook people to get into Apple. The iPhone SE for 450/500 euros, the Apple Watch for 250/300 euros, the iPad SE for 300/350 euros and the MacBook for 900/950 euros.

"Standard" range. With the latest technical specifications and current designs. iPhone 6.1" and 6.7" (with ProMotion), Apple Watch, iPad 8.9" and 11" (I consider that here the Air and the 11" Pro should converge into one, with ProMotion in both models), MacBook 13" and 15", iMac.

These should be priced as usual by Apple (up to inflation in Europe). iPhones between 800/900 euros (depending on size), Apple Watch for about 400/450 euros, iPads between 550/650 euros (depending on size) and Macs about 1200/1300 euros.

Pro range. With improved technical specifications and better materials: iPhone Pro 6.4", Apple Watch Pro (stainless steel), iPad Pro 12.9" and 14.9" (dynamic island, less bezels), MacBook Pro 14" and 16", Mac Pro (instead of Mac Studio).

In this case, prices should be like the current ones, about 1100/1200 euros for iPhone, Apple Watch about 700/750, iPad about 800/1000 euros and MacBook Pro and Mac Pro around 1800/2000 euros.

Ultra range. The best, with the best in durability, cameras, power and general specifications. iPhone Ultra 6.9", Apple Watch Ultra, Mac Ultra (instead of Mac Pro).

Obviously here the prices, so expensive. iPhone around 1400 euros, Apple Watch 1000 euros, and Mac Ultra about 3000 euros.

So I think it would be a more orderly and coherent range at Apple.
Score: 16 Votes (Like | Disagree)
lococroco Avatar
40 months ago
I‘ve been ready for such an iPad since 2013. Although I love my iPad Pro, lighter and cheaper is music to my ears. And iPhone 5c was one of my favorite iPhones.

Attachment Image
Score: 12 Votes (Like | Disagree)
videosoul Avatar
40 months ago

I don’t know any creative or professional who prefers an iPad over their MacBook.
Illustrators who use the Apple Pencil? I’ve seen this being done by professional illustrators in ways they wouldn’t be able to do with Apple’s laptops.

Tablets (including iPads) are also commonly used in warehousing, distribution, quality control, pilots use them… etc etc.

Places where are a handheld device bigger than a phone is useful.

Then again, none of those (except perhaps the illustrator) need advanced features really.
Score: 10 Votes (Like | Disagree)
kk200 Avatar
40 months ago

When I read plastic and Apple in the same phrase, I get black and white flashbacks of the iPhone 5c and the white Macbook and then I get PSTD again.
iphone 5c failed not because of plastic but the wishful price like this year's iphone 14.

If Apple really sells plastic iPad with keyboard under $500, The most other iPad series would be doomed.
Score: 8 Votes (Like | Disagree)