No October Apple Event Expected Despite Upcoming Wave of New Devices

Apple is no longer expected to host an event this month, despite plans to unveil a host of new devices including new iPad and Mac models, according to recent reports.

aapl logo banner
In recent months, Apple has been expected to hold an event in October to announce a range of products that did not receive any stage time during the company's iPhone 14 unveiling event last month. In a recent newsletter, Bloomberg's Mark Gurman doubled-down on the claim that there will be no Apple event in October. This suggests that any new product launches will take place via press releases, media briefings, and updates to Apple's online store, rather than a live-streamed special event.

Gurman said that Apple is working on new iPad Pro, Mac, and Apple TV models, and at least some of these devices will be released this month, presumably referring to previous claims about new 11-inch and 12.9-inch ‌iPad Pro‌, 14-inch and 16-inch MacBook Pro, and Mac mini models with M2 series chips that are "highly likely to launch" before the end of 2022. He also said an updated Apple TV with an A14 chip and an increased 4GB of RAM was "getting closer and could potentially launch this year."

Apple occasionally announces major new products, such as the AirPods Pro and AirPods Max, via a press release, so the move is not unprecedented. In particular, new ‌iPad Pro‌ models are highly anticipated since the current models are over 18 months old, but the exact mix of other products that could be released this month is somewhat unclear.

Several major retailers, including Optus and Logitech, have been spotted preparing for the launch of new ‌iPad Pro‌ models. The next-generation ‌iPad Pro‌ models are expected to feature the M2 chip, MagSafe wireless charging, two new four-pin connectors on the top and bottom side edges, and camera upgrades.

Popular Stories

gradiente iphone white

Brazilian Electronics Company Revives Long-Running iPhone Trademark Dispute

Tuesday May 19, 2020 1:06 pm PDT by
Apple has been involved in a long-running iPhone trademark dispute in Brazil, which was revived today by IGB Electronica, a Brazilian consumer electronics company that originally registered the "iPhone" name in 2000. IGB Electronica fought a multi-year battle with Apple in an attempt to get exclusive rights to the "iPhone" trademark, but ultimately lost, and now the case has been brought to...