Apple is looking to make its future generation AR/VR headsets more immersive by increasing the sharpness and quality of the displays used in the products, according to a report from The Elec.
According to the report, Apple is asking Samsung Display and LG Display to produce displays with 3500ppi (pixels-per-inch), an increase from the previous ask of 2800ppi, for the displays built into the headsets. Displays from LG Display and Samsung Display aren't expected to be used in Apple's first generation AR/VR product that's rumored to be announced in January 2023, but will be used in future models already under development.
The displays that will be used in Apple's headsets are rumored to be OLEDoS, a type of display technology that uses silicon instead of glass and is designed specifically for AR/VR products.
The report claims that the increase in display sharpness is part of Apple's efforts to "increase the immersion consumers feel" when using its headsets. Apple's first AR/VR headset, rumored to be called "Reality Pro," is expected to be a high-end product that serves as an entry for Apple into the competitive AR/VR space with a price tag north of $2,000.
Saturday April 11, 2026 9:14 am PDT by Joe Rossignol
Last year, Apple launched CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. Nearly a year later, CarPlay Ultra is still limited to Aston Martin's latest luxury vehicles, but that should change fairly soon.
In May 2025, Apple said many other vehicle brands planned to offer CarPlay Ultra, including Hyundai, Kia, and Genesis.
CarPlay Ultra...
As we wait for WWDC to kick off next Monday, Apple today announced the winners of its annual Apple Design Awards, recognizing apps and games for their innovation, ingenuity, and technical achievement.
The 2025 Apple Design Award winners are listed below, with one app and one game selected per category:
Delight and Fun - CapWords (App) and Balatro (Game)
Innovation - Play (App) and PBJ -...
Saturday April 11, 2026 9:07 am PDT by Joe Rossignol
While the AirPods Max 2 received more attention, Apple also released a second pair of headphones last month: Nike Powerbeats Pro 2.
Nike Powerbeats Pro 2 are the same as the regular Powerbeats Pro 2, except they have a two-tone design consisting of black and Nike's signature Volt neon green-yellow color. The headphones were released on March 20 in the U.S., Canada, Australia, the U.K., and a ...
Wednesday March 18, 2026 10:17 am PDT by Juli Clover
Apple today seeded the release candidate versions of upcoming watchOS 26.4, tvOS 26.4 and visionOS 26.4 updates for testing purposes. The software comes a week after Apple released the fourth betas. Release candidates are the final updates that will be provided to the public in the near future if no final bugs are discovered.
The software updates are available through the Settings app on...
Tuesday March 24, 2026 10:00 am PDT by Juli Clover
Apple today released visionOS 26.4, the fourth update to the visionOS 26 operating system that launched in September. visionOS 26.4 comes 1.5 months after Apple released visionOS 26.3.
visionOS 26.4 can be downloaded on all Vision Pro headsets by navigating to the Settings app, selecting the General section, and choosing the Software Update option. To install an update, the Vision Pro...
Apple today provided developers with the first betas of upcoming watchOS 26.5, tvOS 26.5, and visionOS 26.5 betas for testing purposes. The software comes a week after Apple launched the 26.4 versions of each platform.
The software updates are available through the Settings app on each device, and because these are developer betas, a free developer account is required.
There's no word on...
This is a big issue with VR, you need a really high resolution if you want to have something like a virtual workstation covering your whole field of view, not just games which can tolerate lower resolutions.
But if anyone can do it, it's Apple with their power-efficient GPUs.
We're at least 10 years away from a mass market VR headset.
Apple stock analysts who think the VR headset is going to contribute to Apple's bottom line in the next few years are dreaming.
First iphone, airpods, mac , ipad , apple watch didnt failed...they made Apple a lot of money neeh, just 2-3 years from the first gen release...the others will get the idea like they did with the airpods so in 2025 we will have mass market for these (mass market for this type and price for a product of course)
1. Meta is selling each Quest headset at a substantial loss. 2. Apple's headset is rumored to cost $2,000+ according to the original article. 3. Even at $399, and selling at a substantial loss, Quest VR is nowhere near a mass market product. 15 million is nothing compared to 1.35 billion phones sold in 2020, for example. 4. Meta is losing $10 billion/year trying to make it a mass market device.
That is simply incorrect. They have made money (profit) on both the hardware and the store. Quest Pro is launching in October. You really need to be married to an old opinion not to see what is coming.
i don't think it can be aimed towards businesses. absolutely needs to be consumer focused.
that **** is going to be expensive. i'm not sure how Apple is going to sell this. maybe after a few years they'll release a Pro/Ultra/Max version and then an SE/Mini version. it's going to take years for this to take off.
Is SE the VR monocle? Basically Borg stuff...
...with tubes running down to the battery packs we are wearing to power it with "same great battery life"? ;)
Concept render based on 
