Apple Stores Have a New 'Hello' Easter Egg, Here's Why - MacRumors
Skip to Content

Apple Stores Have a New 'Hello' Easter Egg, Here's Why

Apple Store HelloStarting today, many if not all Apple Stores around the world have received a new "hello" decoration somewhere in the store for the purposes of testing iPhone camera zoom.

Like the iPhone 17 Pro models, the new iPhone 18 Pro models that launched today offer up to 8× optical zoom.

Popular Stories

iPhone Duo Display Cracking

Apple Alerts Stores to iPhone Duo's Display Cracking Issue

Friday October 30, 2026 3:20 pm PDT by
In a memo shared with Apple Stores and Apple Authorized Service Providers this week, and later obtained by MacRumors, Apple provided technicians with guidance on how to diagnose and address the iPhone Duo's inner display cracking issue. If a customer reports the issue, Apple advised technicians to inspect the iPhone Duo and repair or replace it in accordance with their standard procedures....
2024 iPhone Boxes Feature

Apple Stores Reportedly Rolling Out New Anti-Theft System for iPhones

Sunday October 25, 2026 8:18 am PDT by
Bloomberg's Mark Gurman today reported that Apple is facing a growing problem where some people will buy iPhones or other products and either remove accessories from the box, open up the device and remove components, and/or remove the entire device, and then attempt to return the box hoping that the employee will not notice. When a customer seeks to return an iPhone, he said that Apple's...
iphone duo feature

Apple Says iPhone Duo Not Available on Walk-In Basis in Three Countries

Monday October 19, 2026 11:00 am PDT by
For a limited time, the iPhone Duo and the iPhone 18 Pro Max will be limited to customers with a pickup reservation at Apple Stores in Japan, South Korea, and the United Arab Emirates, according to notices posted on Apple's localized websites for those countries. The notices suggest that the iPhone Duo will not be available for walk-in customers at Apple's retail locations in Japan, South...

Top Rated Comments

BigDO Avatar
6 weeks ago

Maybe it is because “Hello” is the new signature opening phrase of the new CEO? That’s also the first word he posted on Twitter/X. And maybe this is a big stretch, but when the Hello wallpaper started to populate the Mac’s, was also when Ternus assumed a bigger weight on Mac design and engineering?

So I think Hello is the new Gomonin’
"Hello" was around when Ternus was about 7 years old...

Score: 14 Votes (Like | Disagree)
Quasselstripper Avatar
6 weeks ago

“A special A20 exclusive AI feature will specifically tune it out altogether on iPhone Duo models which Apple does not want users to push the camera on”
You can’t see it from the Duo demo table 😬
Score: 9 Votes (Like | Disagree)
6 weeks ago

Maybe it is because “Hello” is the new signature opening phrase of the new CEO? That’s also the first word he posted on Twitter/X. And maybe this is a big stretch, but when the Hello wallpaper started to populate the Mac’s, was also when Ternus assumed a bigger weight on Mac design and engineering?

So I think Hello is the new Gomonin’
hello



Attachment Image
Score: 7 Votes (Like | Disagree)
zorinlynx Avatar
6 weeks ago

Last time I tried to use the camera of an iPhone to zoom in to text, the post processing turned it into illegible garbage.
Indeed. I took a photo of the nameplate on this transformer using the 5x zoom on my 15 Pro Max, and while you can mostly read the larger text, it did some really weird postprocessing to the text so that it almost looks AI generated especially when you zoom into the image.

I'd honestly prefer that it not do this sharpening at all, and have a blurrier image that actually reflects reality. The worst thing about this crap is that you can't turn it off.

Attachment Image
Score: 7 Votes (Like | Disagree)
DanteHicks79 Avatar
6 weeks ago

The camera like last year is 1x and 4x. 2x is just 1x cropped in just like 8x is just 4x cropped in. Optical zoom in the sense its not say 4x stretched out, but still just 4x cropped in which is why are much smaller file size for an 8x. Wish you could disable those cropped in ones in the UI. since always prefer more data, and then later on I could just crop in, where is if you take a 8x photo you can't later on go back to the full 4x full photo.
That's the thing that sorta irks me. 8x "optical quality" is not the same thing as optical. Not even close.
Score: 4 Votes (Like | Disagree)
6 weeks ago
The camera like last year is 1x and 4x. 2x is just 1x cropped in just like 8x is just 4x cropped in. Optical zoom in the sense its not say 4x stretched out, but still just 4x cropped in which is why are much smaller file size for an 8x. Wish you could disable those cropped in ones in the UI. since always prefer more data, and then later on I could just crop in, where is if you take a 8x photo you can't later on go back to the full 4x full photo.
Score: 4 Votes (Like | Disagree)
Latest Stories
iPhone Duo: Latest Buyer Wait Times
iPhone Duo: Latest Buyer Wait Times
1 hour ago
This iPhone Duo Screen Setting Is Proving Hard to Change
This iPhone Duo Screen Setting Is Proving Hard to Change
2 hours ago
Apple HomeView Could Double as a Security Camera
Apple HomeView Could Double as a Security Camera
4 hours ago
Apple Launching Five New Products This Friday
Apple Launching Five New Products This Friday
4 hours ago
Nearly Every M5 MacBook Air Now $200 Off on Amazon
Nearly Every M5 MacBook Air Now $200 Off on Amazon
20 hours ago
Apple's HomeView Ships With Six-Month-Old Software
Apple's HomeView Ships With Six-Month-Old Software
22 hours ago
Three New iPads Rumored to Launch in First Half of 2027
Three New iPads Rumored to Launch in First Half of 2027
22 hours ago
Apple Offers Steps to Fix Daylight Saving Time Bug on Apple Watch
Apple Offers Steps to Fix Daylight Saving Time Bug on Apple Watch
1 day ago
Apple Watch Ultra 4 Hits All-Time Low Price With Amazon's $99 Discount
Apple Watch Ultra 4 Hits All-Time Low Price With Amazon's $99 Discount
2 days ago
Reminder: Apple's Big Discount on Beats 360 Ear Cushions Ends Today
Reminder: Apple's Big Discount on Beats 360 Ear Cushions Ends Today
2 days ago
Here's a New Tour of Apple's HomeView Software
Here's a New Tour of Apple's HomeView Software
2 days ago
Apple Reveals New iPad Mini's Battery Capacity
Apple Reveals New iPad Mini's Battery Capacity
2 days ago
Top Stories: Apple's Big MacBook Pro, iPad mini and iMac Updates
Top Stories: Apple's Big MacBook Pro, iPad mini and iMac Updates
2 days ago
'Pluribus' Season 2 Reportedly Starts Production Today
'Pluribus' Season 2 Reportedly Starts Production Today
2 days ago
iPhone 18 Pro Sales Surge in China, Offsetting Decline in U.S. and Japan
iPhone 18 Pro Sales Surge in China, Offsetting Decline in U.S. and Japan
2 days ago
HomeView Software 27.2: Wallpapers, Control Center, and More
HomeView Software 27.2: Wallpapers, Control Center, and More
3 days ago
Apple Alerts Stores to iPhone Duo's Display Cracking Issue
Apple Alerts Stores to iPhone Duo's Display Cracking Issue
3 days ago
iOS 27.3 Will Enable These Apple Intelligence Features in China
iOS 27.3 Will Enable These Apple Intelligence Features in China
3 days ago
Apple Says iOS 27.3 Beta Coming Next Week
Apple Says iOS 27.3 Beta Coming Next Week
3 days ago
Apple's Flash Storage Suppliers Are Finally 'Getting Their Revenge'
Apple's Flash Storage Suppliers Are Finally 'Getting Their Revenge'
3 days ago
14 New Things Your iPhone Can Do in iOS 27.2
14 New Things Your iPhone Can Do in iOS 27.2
3 days ago
iPhone Duo Review: One Week Later
iPhone Duo Review: One Week Later
3 days ago
Samsung Mocks iPhone Duo Display Cracks in New Ad Campaign
Samsung Mocks iPhone Duo Display Cracks in New Ad Campaign
3 days ago
The MacRumors Show: OLED MacBook Pro, iPad Mini 8, and More
The MacRumors Show: OLED MacBook Pro, iPad Mini 8, and More
3 days ago
MacBook Pro With Touch Display: 15 More Details Revealed
MacBook Pro With Touch Display: 15 More Details Revealed
3 days ago
Russia Places Apple on State Surveillance Registry
Russia Places Apple on State Surveillance Registry
3 days ago
Halloween Weekend Brings Discounts on Apple Accessories and Pre-Orders
Halloween Weekend Brings Discounts on Apple Accessories and Pre-Orders
3 days ago
Apple Has Released More Than 25 New Products in the Past Two Months
Apple Has Released More Than 25 New Products in the Past Two Months
3 days ago
Local Code Launches as Free, Private AI Assistant Tool for Mac
Local Code Launches as Free, Private AI Assistant Tool for Mac
3 days ago
Apple Acquires Ascend.io
Apple Acquires Ascend.io
3 days ago