Apple Stores Have a New 'Hello' Easter Egg, Here's Why - MacRumors
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Apple Stores Have a New 'Hello' Easter Egg, Here's Why

Apple Store HelloStarting today, many if not all Apple Stores around the world have received a new "hello" decoration somewhere in the store for the purposes of testing iPhone camera zoom.

Like the iPhone 17 Pro models, the new iPhone 18 Pro models that launched today offer up to 8× optical zoom.

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Apple's online store is down ahead of iPhone 18 Pro and iPhone 18 Pro Max pre-orders, which begin at 5:00 a.m. Pacific Time on Saturday, September 12. "We love that early energy," reads the Apple Store's message when visiting the U.S. website. "Almost ready for you. Pre-order begins at 5:00 a.m. PT. See you soon." Apple has been opening pre-orders at 5:00 a.m. Pacific Time for several years, ...
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Apple's online storefront has gone down ahead of the "Surprise and Shine" Apple event taking place later today, where several new products are expected to be announced. Apple is expected to announce new iPhone 18 Pro models and its all-new foldable iPhone Duo, as well as Apple Watch Series 12, Apple Watch Ultra 4, and AirPods 5. The company could also announce the release dates of its next...
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Apple's Newest Store Features Three Design Changes

Monday September 14, 2026 1:23 pm PDT by
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Top Rated Comments

Quasselstripper Avatar
42 minutes ago at 05:48 am

“A special A20 exclusive AI feature will specifically tune it out altogether on iPhone Duo models which Apple does not want users to push the camera on”
You can’t see it from the Duo demo table 😬
Score: 2 Votes (Like | Disagree)
CharlesShaw Avatar
29 minutes ago at 06:02 am

You can’t see it from the Duo demo table 😬
That's gonna be a much busier demo table, though.
Score: 1 Votes (Like | Disagree)
Populus Avatar
29 minutes ago at 06:02 am

Here’s why:
Maybe it is because “Hello” is the new signature opening phrase of the new CEO? That’s also the first word he posted on Twitter/X. And maybe this is a big stretch, but when the Hello wallpaper started to populate the Mac’s, was also when Ternus assumed a bigger weight on Mac design and engineering?

So I think Hello is the new Gomonin
Score: 1 Votes (Like | Disagree)