Gurman: 'Apple Reality Pro' to Be First of Three Apple AR/VR Headset Devices

Apple is working on at least three augmented-reality and virtual-reality headset devices, the first of which will likely launch with the name "Apple Reality Pro," according to Bloomberg's Mark Gurman.

apple ar headset concept 2Concept render based on purported leaked information by Ian Zelbo

In the latest edition of his "Power On" newsletter, Gurman explained that there are a minimum of three Apple headsets actively in development that he is aware of, under the codes "N301," "N602," and "N421."

The first of these devices, N301, is what Gurman believes will be called "Apple Reality Pro." Apple Reality Pro is said to be the company's "high-end rival" to Meta's upcoming Quest Pro headset. N602 is reportedly the successor to the first Apple Reality Pro headset and could come in at a lower price point. N421 is Apple's long-rumored augmented reality glasses device, though Gurman cautioned that it may not launch for some time.

Gurman's latest report is the first concrete indication of what Apple's first headset product could be called. It is worth noting that the "Reality Pro" name lines up with Apple's recent trademark filings. Last week, Bloomberg reported that Apple has trademarked several terms believed to be associated with its upcoming headset devices, including "Reality Processor," "Reality Pro," and "Reality One."

According to analyst Ming-Chi Kuo, Apple is planning to announce its first headset as soon as January next year, with potential features including two 4K micro-OLED displays, 15 optical modules, two main processors, Wi-Fi 6E connectivity, eye tracking, object tracking, and hand gesture controls. The device's approximate price point is as yet unclear, but some reports indicate that it could cost around $3,000.

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Top Rated Comments

Lounge vibes 05 Avatar
24 months ago

Apple’s naming conventions are going off the deep end. “Apple Reality Pro” doesn’t quite roll off the tongue. There’s a lot at stake at Apple for this device and they’re starting off with an unmarketable name.


There really isn’t anyone over at Apple to lose their shh on bad ideas and when executives come up short of perfection. It’s becoming clear as the years go by that Steve Jobs’ hot temper was one of the secret spices to Apple’s success.
meanwhile, Steve Jobs was absolutely convinced that the perfect name for their big return computer, the colorful all in one that would begin Apple’s huge rise to the top was “MacMan”.
He had to basically have the name “iMac” shoved down his throat until he finally relented.
Also let’s not forget about the early alternate names for the iPhone, the “telepod”, the “Mobi” and the “Tripod”.
Yeah, but Steve’s names are what brought Apple success…
Score: 18 Votes (Like | Disagree)
Nicole1980 Avatar
24 months ago
Omg, I will be so happy when Apple stops putting the 'pro' label on every ******* thing they make.
Give it a rest
Score: 15 Votes (Like | Disagree)
alpi123 Avatar
24 months ago
So basically what we already knew from months ago...
Score: 11 Votes (Like | Disagree)
darngooddesign Avatar
24 months ago

Apple’s naming conventions are going off the deep end. “Apple Reality Pro” doesn’t quite roll off the tongue. There’s a lot at stake at Apple for this device and they’re starting off with an unmarketable name.
No one calls the iPhone by its full name "Apple iPhone" so 'Reality Pro' does roll off the tongue well.

Same is true for almost every device apple makes or has made like the Apple iPad, Apple iPod, Apple AirPods, Apple Newton, etc.
Score: 9 Votes (Like | Disagree)
contacos Avatar
24 months ago
I’ll be interested once I can actually pretend to be in Hawaii, not Sims rendered Hawaii
Score: 8 Votes (Like | Disagree)
ipedro Avatar
24 months ago
Apple’s naming conventions are going off the deep end. “Apple Reality Pro” doesn’t quite roll off the tongue. There’s a lot at stake at Apple for this device and they’re starting off with an unmarketable name.

There really isn’t anyone over at Apple to lose their shh on bad ideas and when executives come up short of perfection. It’s becoming clear as the years go by that Steve Jobs’ hot temper was one of the secret spices to Apple’s success.
Score: 7 Votes (Like | Disagree)