iPhone 14 Pro Models Likely to See $100 Price Increase, Says Analyst

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iPhone 14 Pro models will "likely" see a $100 price increase compared to iPhone 13 Pro models, according to Wedbush Securities analyst Dan Ives.

iPhone 14 Pro Purple Rear Flat MacRumors Exclusive

iPhone 14 Pro render by Ian Zelbo based on rumored design

"While the base iPhone will stay at the same price we believe a $100 price increase on the iPhone 14 Pro/Pro Max is likely in store given component price increases as well as added functionality on this new release," said Ives, in a research note obtained by MacRumors today.

Last week, analyst Ming-Chi Kuo said iPhone 14 Pro models would have "price hikes," suggesting they will be more expensive than iPhone 13 Pro models. Kuo did not reveal exact pricing, but he said that the average selling price of the entire iPhone 14 lineup, including the lower-end models, would increase by about 15% overall.

In the U.S., the iPhone 13 Pro starts at $999 and the iPhone 13 Pro Max starts at $1,099. If a $100 price increase proves to be accurate, the iPhone 14 Pro and iPhone 14 Pro Max would start at $1,099 and $1,199, respectively. Ives said the price increase would be due in part to increased component prices and new features/functionality.

iPhone 14 Pro models are rumored to feature a new pill-shaped cutout and hole replacing the notch, a faster A16 chip, faster RAM, an upgraded 48-megapixel rear camera with support for 8K video recording, and an always-on display that shows the time, date, and iOS 16's new Lock Screen widgets and battery percentage icon.

It's possible the iPhone 14 Pro will start with 256GB of storage, helping to soften the blow of the price increase, but one analyst believes 128GB is still likely.

Apple is expected to announce the iPhone 14 series in September as usual.

Related Roundup: iPhone 14 Pro
Tag: Wedbush
Buyer's Guide: iPhone 14 Pro (Neutral)
Related Forum: iPhone

Top Rated Comments

CarAnalogy Avatar
CarAnalogy
8 months ago

As long Apple introduces groundbreaking features. I wouldn’t mind paying $100 extra.
Narrator: “they didn’t.”
Score: 24 Votes (Like | Disagree)
MacDevil7334 Avatar
MacDevil7334
8 months ago
So, yes this is the first time in 5 years that Apple has raised the starting price. BUT, you have to remember that the last time was a massive jump in price. We went from $650 for the entry level iPhone 7 in 2016 to an eye watering $1000 for the iPhone X in 2017. With a 54% jump in price last time around, Apple damn well better have held prices steady for 5 years. And things like "Pro" branding are just marketing smoke screens to confuse the issue. The simple fact is you could buy the newest, top of the line iPhone for $650 in 2016. It's now $1000, and soon to rise further. That's a massive jump, even accounting for inflation.

This (rumored) price increase isn't completely unexpected given the current economic climate. But, I really think Apple is reaching the point where they are pricing people out.
Score: 16 Votes (Like | Disagree)
TheYayAreaLiving ? Avatar
TheYayAreaLiving ?
8 months ago
Remember the times when Tim Cook was advising us to cut down on coffee weekly to afford an iPhone X. How time flies.



https://www.macrumors.com/2017/11/03/iphone-x-coffee-price-comparison/

Attachment Image
Score: 14 Votes (Like | Disagree)
Joe Rossignol Avatar
Joe Rossignol
8 months ago

Of course they will go up. Does apples prices ever go down? Sure when it’s 1 or 2 yr older tech. But nothing new

James
Pro models have started at $999 since the iPhone X in 2017. This would be the first price increase in 5 years.
Score: 14 Votes (Like | Disagree)
iLoveDeveloping Avatar
iLoveDeveloping
8 months ago
Honestly don’t mind this, ONLY if the base model is 256GB I usually get that model anyway, which is 100€ above the base as 128GB is not enough. If the base model is 128GB and still €100 more, I’m going to be seriously p****d - as that’s actually another €200 for the user.
Score: 13 Votes (Like | Disagree)
HappyDude20 Avatar
HappyDude20
8 months ago
Actually analyst HappyDude20 says prices will raise $149.
Score: 9 Votes (Like | Disagree)
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