iPhone 14 Suppliers Reportedly Feeling Uncertain About Demand Ahead of Launch

Suppliers for the upcoming iPhone 14 reportedly feel uncertain about how high demand will be for Apple's upcoming flagship lineup, according to supply chain sources speaking to DigiTimes.

iPhone 14 Pro Lineup Feature Silver
A paywalled preview of a full story set to be published tomorrow says "uncertainty remains about demand for the new models between the end of the fourth quarter and the beginning of first-quarter 2023." Apple and its suppliers have been ramping up shipments of components ahead of mass production, which is expected to begin later this month.

Despite suppliers' uncertain sentiment, Apple is expecting the ‌iPhone 14‌ series to perform quite well. Just last week, it was reported that Apple had informed suppliers to increase iPhone 14 shipments by 5% to 95 million units, higher than what the company was initially expecting.

One reason suppliers may feel uncertain about demand is a reported increase in the price of the higher-end models of the ‌iPhone 14‌ lineup. Reliable Apple analyst Ming-Chi Kuo has reported that the price of the ‌iPhone 14‌ lineupmay increase, possibly due to both models starting with an increased 256GB of storage.

Other than a possible price increase, the iPhone 14 Pro and ‌iPhone 14 Pro‌ Max are expected to gain several noteworthy features, including a 48MP camera, a new pill-shaped and hole-punch display cutout, better performance, and more. Learn more about the iPhone 14 and iPhone 14 Pro using our respective roundups.

Related Roundups: iPhone 14, iPhone 14 Pro
Related Forum: iPhone

Top Rated Comments

kerr Avatar
6 weeks ago
No uncertainty here, I 100% intend to not buy an iPhone 14.
Score: 29 Votes (Like | Disagree)
no_idea Avatar
6 weeks ago

I 100% do.
Lol…keep flushing your money down the toilet and enjoy
Score: 16 Votes (Like | Disagree)
tgwaste Avatar
6 weeks ago
Price increase in one of the worst economic times is probably not the best recipe.
Score: 10 Votes (Like | Disagree)
MayaUser Avatar
6 weeks ago
People should buy the iphone 13 instead of the iphone 14 if they dont want the iphone pros
Since the 6.1" model will be probably 90% identical but the price wont be
Score: 8 Votes (Like | Disagree)
TheYayAreaLiving ? Avatar
6 weeks ago
Not sure why the suppliers are uncertain about the demand. That's not their job. That's Apple's job. They have the data. Rest assured iPhone 14 will set like hot cakes around the world. They will instantly be back-ordered.
Score: 8 Votes (Like | Disagree)
djcerla Avatar
6 weeks ago
The 14 non-pro Max will more than make up for any price-induced weakness in the Pro lineup.

Massive pent-up demand, hence Apple reportedly being bullish ('https://www.macrumors.com/2022/08/08/apple-iphone-14-shipments-95-million/') with orders.
Score: 7 Votes (Like | Disagree)

Related Stories

iPhone 14 Pro Lineup Feature Gold

Apple Reportedly Increases iPhone 14 Shipment Expectation to 95 Million Units

Sunday August 7, 2022 11:50 pm PDT by
Apple has informed suppliers that it's now expecting the iPhone 14 lineup to sell better than it originally thought, increasing the number of devices it will produce and ship to 95 million rather than 90 million, according to the Taiwan Economic Times. According to the report, Apple told suppliers to increase the number of iPhones it will produce and ship to 95 million units, an increase of...
iphone 14 iphone 14 plus in hand feature

Apple Reportedly Scaling Back iPhone 14 Production as Customers Opt for Pro Models

Thursday September 22, 2022 6:19 am PDT by
Apple is reportedly scaling back production of the new iPhone 14 due to seemingly low demand for the latest iPhone, which features the same design as last year's iPhone and a one-year-old chip. According to supply chain employees who spoke to ITHome, Foxconn, who is Apple's largest supplier, has been instructed to dismantle at least five production lines that were previously making the...
iPhone 14 Pro Purple Side by Side Black

iPhone 14 Pro Again Rumored to Start With Increased 256GB of Storage

Wednesday August 31, 2022 7:06 am PDT by
The iPhone 14 Pro and iPhone 14 Pro Max may start with an increased 256GB of storage, rather than the starting 128GB option previously offered for the high-end iPhone models, according to updated forecast from TrendForce. iPhone 14 Pro concept render by Ian Zelbo According to Apple analyst Ming-Chi Kuo, the ‌iPhone 14 lineup will be around 15% more expensive than the average selling price of ...
f1662573062

Kuo: Apple to Further Separate Devices in iPhone 15 Lineup With Different Features

Thursday September 8, 2022 11:06 pm PDT by
Apple will further differentiate its "Pro" and non-"Pro" iPhone models with next year's iPhone 15 and iPhone 15 Pro, according to insightful Apple analyst Ming-Chi Kuo. In a series of tweets earlier today, Kuo said that further differentiating the iPhone lineup would increase sales of the "Pro" models. To this end, Kuo said that "Apple will also start creating differentiation between the...
iPhone 14 Lineup Feature Teal

Apple Reportedly Expects iPhone 14 to Sell Better Than iPhone 13

Thursday July 14, 2022 4:42 am PDT by
Amid continued healthy sales for the iPhone 13 lineup, Apple's iPhone 14 models are forecasted to sell even better, Sina Finance reports. The report claims that Apple has begun trial production of the iPhone 14 lineup and plans to begin mass production in August ahead of launch in September. Apple is said to have informed suppliers than the initial sales of the iPhone 14 will be higher than...
iPhone 14 Pro Purple Rear Flat MacRumors Exclusive

iPhone 14 Pro Predicted to Start With Increased 256GB Storage Alongside Rumored Price Increase

Wednesday August 10, 2022 11:14 am PDT by
Earlier today, analyst Ming-Chi Kuo claimed iPhone 14 Pro models will be more expensive than iPhone 13 Pro models. Kuo did not reveal exact pricing, but he said that the average selling price of all four iPhone 14 models will increase by about 15% overall. While higher prices would be disappointing for customers, it is possible the iPhone 14 Pro and iPhone 14 Pro Max will offer increased...
iPhone 14 Lineup Feature Black

Apple Reportedly Scaling Up iPhone 14 Orders While Android Brands Struggle

Monday July 25, 2022 3:26 am PDT by
Apple has scaled up its orders for iPhone 14 components, in contrast to faltering Android devices, DigiTimes reports. Ahead of the launch of the iPhone 14 lineup in September, Apple has reportedly increased its component orders from suppliers. This comes in stark contrast to a range of Android brands, which continue to face sluggish sales, according to supply chain sources speaking to DigiTim...
iPhone 14 Pro Purple Rear Flat MacRumors Exclusive

iPhone 14 Pro Models Likely to See $100 Price Increase, Says Analyst

Wednesday August 17, 2022 6:43 am PDT by
iPhone 14 Pro models will "likely" see a $100 price increase compared to iPhone 13 Pro models, according to Wedbush Securities analyst Dan Ives. iPhone 14 Pro render by Ian Zelbo based on rumored design "While the base iPhone will stay at the same price we believe a $100 price increase on the iPhone 14 Pro/Pro Max is likely in store given component price increases as well as added...

Popular Stories

iOS 16

Apple Releases iOS 16.0.2 With Bug Fixes for iPhone 14 Pro Camera Vibration, Copy/Paste Issue and More

Thursday September 22, 2022 1:04 pm PDT by
Apple today released iOS 16.0.2, addressing a number of bugs that iPhone 14 owners have been experiencing since the new devices launched. iOS 16.0.2 comes two weeks after the launch of iOS 16, and it follows iOS 16.0.1, an update made available to iPhone 14 owners on launch day. The update is available for all iPhones that are capable of running iOS 16. The iOS 16.0.2 update can be...
maxresdefault

Video Review: Four Days With the iPhone 14 Pro Max

Wednesday September 21, 2022 7:49 am PDT by
Apple on Friday released the new iPhone 14 models, and MacRumors videographer Dan picked one up on launch day. He's been using the iPhone 14 Pro Max non-stop since it came out, and over on the MacRumors YouTube channel, has shared his initial thoughts on the day-to-day experience with the latest iPhone. Subscribe to the MacRumors YouTube channel for more videos. Dan's mini review highlights...
iPad Pro Big Ol Logo

Five Features Rumored for the New iPad Pro Expected Next Month

Wednesday September 21, 2022 1:36 am PDT by
Rumors suggest Apple will announce new 11-inch and 12.9-inch iPad Pro models as soon as next month. The new iPads will be the first update to the iPad Pro series since April 2021 and will be an overall incremental upgrade that brings new capabilities and functionality to the highest-end iPad. According to reports, Apple is planning an event for October to announce the new iPad Pro models, a...
ios 16 lock screen feature

Some iOS 16 Users Complain About Slow Spotlight Search and Battery Drain

Wednesday September 21, 2022 4:25 am PDT by
It's been nine days since Apple released iOS 16 to the public, bringing major changes to the Lock Screen, Messages, Maps, and more. In the days following the release, some users have encountered several issues on their iPhones, ranging from slow system performance to battery drain. In the past few days, iPhone 14 Pro users have shared specific bugs related to Apple's latest high-end iPhones, ...
Dynamic Island For Android Users Feature

Android App Copying iPhone 14 Pro's Dynamic Island Released on Play Store

Thursday September 22, 2022 7:57 am PDT by
A copycat version of the iPhone 14 Pro's Dynamic Island has arrived on Android's Google Play Store in the form of an app called "dynamicSpot." The app, still in beta, offers customers several different experiences at the top of their smartphones. In its current form, dynamicSpot offers playback control for songs, timers, battery status, and more features coming soon, according to the app's...
facebook meta

Meta Sued Over Tracking iPhone Users Despite Apple's Privacy Features

Thursday September 22, 2022 5:12 am PDT by
Meta is facing a new proposed class action lawsuit that accuses it of tracking and collecting the personal data of iPhone users, despite features and policies made by Apple which are meant to stop that same type of tracking. In August, it was revealed that with the Facebook and Instagram apps, Meta can track all of a user's key taps, keyboard inputs, and more, when using the in-app browser....
apple watch ultra reddit 1

Lucky Customer Gets New Apple Watch Ultra Two Days Early

Wednesday September 21, 2022 2:03 pm PDT by
With millions of devices shipping out to customers with every Apple launch, there's occasionally someone who gets lucky and gets a new product ahead of schedule. This time around, Redditor playalisticadillac received an Apple Watch Ultra from AT&T two days before the official debut, sharing some images on the social media site. The images include an unboxing and comparisons to the...
new airpods pro ear tips

Apple Explains Why Second-Generation AirPods Pro Ear Tips Are Incompatible With Original AirPods Pro

Thursday September 22, 2022 3:12 pm PDT by
Apple today explained why the new silicone ear tips for the second-generation AirPods Pro are not officially compatible with the original AirPods Pro. In an updated support document, Apple said the original AirPods Pro ear tips have "noticeably denser mesh" than the second-generation ear tips. Apple did not provide any additional details, but the mesh density could result in acoustical...