Latest iPhone Chips to Remain Exclusive to Pro Models for iPhone 15 and Beyond

Apple is expected to make its latest A16 processor exclusive to the Pro models in the iPhone 14 lineup, and that diversification strategy is set to become an annual trend in future iPhone series, according to a new report from analyst Ming-Chi Kuo.

iPhone 14 Pro Lineup Feature Purple
Earlier this year, Kuo said only the ‌iPhone 14‌ Pro models will feature an A16 chip, with the standard ‌iPhone 14‌ and ‌iPhone 14‌ Max models to remain equipped with an A15 chip.

The prediction was intriguing for two reasons. First, Apple has always used the same chip across ‌iPhone‌ models in the same series. Second, the last time Apple re-used a previous-generation processor in a new ‌iPhone‌ was the original ‌iPhone‌ and the ‌iPhone‌ 3G, both of which used identical 412MHz ARM 11 chips.

Despite the recent lack of precedent, well-connected Bloomberg journalist Mark Gurman later agreed with Kuo's expectation, suggesting that "beyond trying to make the Pro stand out," ongoing chip shortages may have contributed to Apple's decision to limit its upcoming chip to the ‌iPhone 14‌ Pro models.

However, Kuo now claims chip shortages are less of a factor guiding Apple's thinking, and that the plan to make newer, faster chips exclusive to Pro ‌iPhone‌ models is part of a longer-term diversification strategy that will apply to next year's iPhone 15 series and future iPhones beyond 2023.

Writing in his Medium blog, Kuo again claims that the latest A16 chip will be exclusive to ‌iPhone 14‌ Pro models, "significantly boosting the shipment proportion of new ‌iPhone‌ high-end models in 2H22 to 55-60% (vs. 40–50% in the past)," with high-end component suppliers of the rear camera also standing to benefit. In line with this strategy:

The latest processor chip will be exclusive to iPhone high-end models in the future, so a high shipment proportion of iPhone high-end models will be the norm, favoring high-end camera component suppliers.

As explained, this would differ from Apple's longstanding strategy of equipping all flagship iPhones with the same chip. For example, the iPhone 13 mini, ‌iPhone 13‌, ‌iPhone 13‌ Pro, and ‌iPhone 13‌ Pro Max are all equipped with the same A15 chip. But it would provide Apple with another key unique selling point for its higher-end ‌iPhone‌ models and could drive sales by as much as 20%, according to Kuo.

iPhone 14 Pro Purple Front and Back MacRumors Exclusive feature

Concept render by Ian Zelbo

As for next year's ‌iPhone 15‌ series, the strategy also adds some more clarity to how the various models will differentiate. Apple is expected to continue to offer four models – the 6.1-inch ‌iPhone 15‌, the 6.1-inch iPhone 15 Pro, the 6.7-inch ‌iPhone 15‌ Max, and the 6.7-inch ‌iPhone 15 Pro‌ Max – while the pill-and-hole cutout for the front-facing cameras, expected to debut only in ‌iPhone 14‌ Pro models this year, will expand to the entire ‌iPhone 15‌ lineup.

In addition, the ‌iPhone 15 Pro‌ models would exclusively feature an "A17" chip, possibly built on TSMC's next-generation 3-nanometer node. This 3nm chip technology is expected to increase processing performance by 10 to 15 percent, while also reducing power consumption by up to 30 percent. Standard ‌iPhone 15‌ models therefore will presumably retain the A16 chip that is expected to feature exclusively in this year's ‌iPhone 14‌ Pro models.

If Kuo's analysis is correct, expect Apple's nascent chip strategy to be mirrored in many more annual ‌iPhone‌ cycles to come.

Related Roundup: iPhone 15
Buyer's Guide: iPhone 15 (Caution)
Related Forum: iPhone

Top Rated Comments

NARadyk Avatar
24 months ago

Now I’m definitely never buying a lower end iPhone again
I mean… that’s exactly what they want.
Score: 62 Votes (Like | Disagree)
desslr Avatar
24 months ago
I think Apple are more focused on boosting their profit margins than shifting customers to the Pro, and this does that.
Score: 45 Votes (Like | Disagree)
contacos Avatar
24 months ago
In short, the regular iPhone 14 only exists to maintain (further increase) the price of the „Pro“ model. Otherwise they could simply continue selling the iPhone 13 with a price drop but then you would have too big of a gap between the iPhone 13 and iPhone 14 „Pro“.

Ah how I miss those old days when you could simply choose between last years model on a cheaper price or the latest model
Score: 22 Votes (Like | Disagree)
UltraInstinct Avatar
24 months ago

Looks like the standard iPhone 14 and 14 Max models will be the worst iPhones ever and subsequent lower end iPhones are going to be just as bad. Now I’m definitely never buying a lower end iPhone again
Yeah keep buying the Pro model every year, that'll show them.
Score: 22 Votes (Like | Disagree)
Sheepish-Lord Avatar
24 months ago
Apple needs to start thinking of ways to sell top tier models outside of new chips and cameras every year then. With trade-in values decreasing, MSRP increasing and now this…consumers might start realizing every phone in Apple’s lineup will easily last yrs.
Score: 18 Votes (Like | Disagree)
Putzytart Avatar
24 months ago
So - if the iPhone 14 (non-pro) does not get the new chip, the new 48MP cameras, and the new pill-dot notch replacement, all of which goes into the iPhone 14 Pro – what is the selling point of the iPhone 14 (non-pro)????? Surely just more RAM is not enough to get people to upgrade? What am I missing?
Score: 17 Votes (Like | Disagree)

Popular Stories

iOS 17

Troubling iOS 17.5 Bug Reportedly Resurfacing Old Deleted Photos

Wednesday May 15, 2024 5:29 am PDT by
There are concerning reports on Reddit that Apple's latest iOS 17.5 update has introduced a bug that causes old photos that were deleted – in some cases years ago – to reappear in users' photo libraries. After updating their iPhone, one user said they were shocked to find old NSFW photos that they deleted in 2021 suddenly showing up in photos marked as recently uploaded to iCloud. Other...
General Apps Messages

iMessage Down for Some Users [Update: Service Restored]

Thursday May 16, 2024 3:00 pm PDT by
The iMessage service that Apple users to send messages to one another appears to be down for some users, and messages are failing to go out or are taking an extra long time to send. There are numerous reports about the issue on social networks and a spike of outage reports on Down Detector, but Apple's System Status page is not yet reporting an outage. Update: Apple's status page says...
CarPlay Sound Recognition

Apple Previews Three New CarPlay Features Coming With iOS 18

Wednesday May 15, 2024 9:18 am PDT by
Apple today previewed new accessibility features coming with iOS 18 later this year, and this includes some new options for CarPlay. Apple highlighted three new features coming to CarPlay: Voice Control: This feature will allow users to navigate CarPlay and control apps with just their voice. Color Filters: This feature will make the CarPlay interface visually easier to use for...
maxresdefault

Hands-On With the New M4 OLED iPad Pro

Wednesday May 15, 2024 10:40 am PDT by
Today is the official launch day of the new iPad Pro models, and these updated tablets mark the biggest feature and design refresh that we've seen for the iPad Pro in several years. We picked up one of the new 13-inch models to check out everything new. Subscribe to the MacRumors YouTube channel for more videos. When it comes to design, Apple is still offering 11-inch and 13-inch size options ...
iphone 15 pro max vs iphone 16 pro max

iPhone 16 Pro Max Looks This Much Bigger Beside iPhone 15 Pro Max

Thursday May 16, 2024 4:51 am PDT by
This year's upcoming iPhone 16 Pro Max is expected to get a boost in overall size from 6.7-inches to 6.9-inches, and a new image gives us a good idea of how the current iPhone 15 Pro Max compares to what could be Apple's largest ever iPhone. The image above, posted on X by ZONEofTECH, shows a dummy model representing the ‌iPhone 16 Pro‌ Max alongside an actual iPhone 15 Pro Max. Dummy...
Delta Hands On Feature

iPhone Emulators on the App Store: Game Boy, N64, PS1, PSP, and More

Thursday May 16, 2024 12:45 pm PDT by
In April, Apple updated its guidelines to allow retro game emulators on the App Store, and several popular emulators have already been released. The emulators released so far allow iPhone users to play games released for older consoles from Nintendo, Sony, SEGA, Atari, and others. A list of some popular emulators available on the App Store so far follows. Released Delta Delta is...