Apple Reportedly Cutting iPhone SE Production Just Weeks After Launch Due to 'Weaker-Than-Expected' Demand

Apple is reportedly cutting production for the new third-generation iPhone SE just weeks after launch due to uncertainty caused by current global conflict and alleged low demand, according to a report from Nikkei Asia citing unnamed sources.

iPhone SE 3 stacked
According to the report, Apple has informed suppliers to cut back on production of the ‌iPhone SE‌ for this quarter by as much as two to three million units, citing "weaker-than-expected demand."

Unlike the cut in ‌iPhone SE‌ production caused partly by low demand, Apple is also cutting down on the production of the iPhone 13 series, but sources familiar with the matter told Nikkei Asia this cutback is due to seasonal demand change. Per the report, Apple is also cutting the production of AirPods but fails to specify which model or models.

Coinciding with the report, reliable Apple analyst Ming-Chi Kuo said today in a tweet that he is cutting estimates on shipments of the new ‌iPhone SE‌ from 25 to 30 million to around 15 to 20 million units for 2022. Kuo said the lower shipments were a result of low demand.


Apple released the new ‌iPhone SE‌ earlier this month with the same 4.7-inch form factor as the previous model but with the addition of 5G. The new ‌iPhone SE‌ is the only iPhone in the lineup that still features a physical Home Button and Touch ID but now benefits from the faster and more energy-efficient A15 Bionic chip. The ‌iPhone SE‌ starts at $429 with 64GB of storage.

See our roundup to learn everything you need to about Apple's latest ‌iPhone‌.

Update: Two Apple suppliers responsible for AirPods have refuted Nikkei Asia's report that production has been cut, according to posts shared on Twitter by analyst Ming-Chu Kuo.

Related Roundup: iPhone SE
Tag: Nikkei
Buyer's Guide: iPhone SE (Don't Buy)
Related Forum: iPhone

Top Rated Comments

UltraInstinct Avatar
28 months ago
Surprise surprise not many people want an iPhone 8 design in 2022.
Score: 96 Votes (Like | Disagree)
berrymetal Avatar
28 months ago
I get the whole "I just need a smaller iPhone" crowd, but I think it's foolish on Apple to count on that small audience without at least having a design refresh. Totally expected
Score: 72 Votes (Like | Disagree)
123 Avatar
28 months ago
Maybe that ten year old design doesn't cut it anymore when every cheap China device looks way more modern and costs a fraction of the price.
Score: 52 Votes (Like | Disagree)
DragonSky Avatar
28 months ago
Upgraded from a SE1 to the new SE. Love the thing. Good battery life. Useful size and the camera is pretty good. Ok the cost was a little higher than I would like but it’s doing what I need. Happy.
Score: 32 Votes (Like | Disagree)
Danfango Avatar
28 months ago
Market insight failure.

If you want a crap phone, you probably don't want that crap phone because it's too expensive. If you wan't a good phone, that's not it. If you want an Apple crap phone, you're probably just going to buy a 13 on contract and pay monthly and not have a crap phone.
Score: 27 Votes (Like | Disagree)
jeffpeng Avatar
28 months ago

Surprise surprise not many people want an iPhone 8 design in 2022.
I do. And my SE 2020 is still fine. ?

I guess the actual problem is that most people this phone is for already have the SE2020. And there is no good reason to upgrade now again. Plus those folks, me included, keep the damn thing until it can’t do something important anymore or just breaks. Not gonna happen in 2 years. That why I was kinda surprised they even bothered to upgrade it. Especially since the A13 is 7nm, and that is dirt cheap as of now - so cheap they put it in a display just to drive the webcam and speakers.
Score: 25 Votes (Like | Disagree)

Popular Stories

iphone se 4 modified flag edges

When to Expect the Next iPhone SE to Launch

Friday May 17, 2024 2:03 pm PDT by
It has been over two years since Apple released the third-generation iPhone SE, and rumors continue to surface about a new model. The latest word comes from The Information, which today reported that Apple plans to release a new iPhone SE with a design similar to the standard iPhone 14 in the spring of 2025. If this rumor is accurate, the iPhone SE would finally gain Face ID and a notch...
iOS 17

iOS 17.5 Bug May Also Resurface Deleted Photos on Wiped, Sold Devices [Updated]

Friday May 17, 2024 12:24 pm PDT by
A bug in iOS 17.5 is apparently causing photos that have been deleted to reappear, and the issue seems to impact even iPhones and iPads that have been erased and sold off to other people. A Reddit user wiped an iPad following Apple's guidelines in September of 2023 before selling it off to a friend. That friend updated the iPad to iPadOS 17.5 this week, and began seeing the Reddit user's old ...
iphone se 4 modified flag edges

iPhone SE 4 With Face ID Said to Be Priced Below $500

Monday May 20, 2024 3:43 am PDT by
Apple is targeting a sub-$500 starting price for its upcoming fourth-generation iPhone SE model despite a raft of rumored upgrades coming to the more affordable device. According to leaker Revegnus on X, the U.S. launch price of the fourth-generation iPhone SE will either remain at the same $429 starting price as the current model, or will see an increase of around 10%. Either way, Apple's...
iPhone 16 Camera Lozenge 2 Perspective

iPhone 16 Lineup Rumored to Come in These Two New Colors

Sunday May 19, 2024 11:08 am PDT by
Apple analyst Ming-Chi Kuo today outlined his expectations for the iPhone 16 lineup's color options, revealing that two new colors should replace two of the existing shades. Kuo outlined his expectations in a post on X (formerly Twitter) earlier today. He believes that the iPhone 16 Pro and iPhone 16 Pro Max will be available in black, white or silver, gray or "Natural Titanium," and rose....
oled m4 ipad pro grainy display reports

OLED iPad Pro Users Report 'Grainy' Displays, But It May Not Be a Defect

Friday May 17, 2024 5:57 am PDT by
Some new M4 iPad Pro models are exhibiting a visible static grain pattern across the OLED display, according to several user reports on Reddit (1, 2, 3) and the MacRumors Forums. Image credit: MacRumors user bk215 Users who see the grain generally report that it is most noticeable in dark environments with the display set at a low to medium brightness while viewing content with gray or muted...
iOS 17

Apple Releases iOS 17.5.1 With Fix for Reappearing Photos Bug

Monday May 20, 2024 10:11 am PDT by
Apple today released iOS 17.5.1 and iPadOS 17.5.1, minor updates to the iOS 17 and iPadOS 17 operating system updates that came out last September. The 17.5.1 updates come a week after the launch of iOS 17.5 and iPadOS 17.5. iOS 17.5.1 and iPadOS 17.5.1 can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update. According to Apple's...