Gurman: FaceTime for Apple AR/VR Headset Could Rely on Memojis and SharePlay
Memojis and SharePlay could be central to the FaceTime experience on Apple's long-rumored mixed-reality headset, according to Bloomberg's Mark Gurman.

Gurman, who often reveals accurate insights into Apple's plans, has previously said that Apple's mixed-reality headset will focus on gaming, media consumption, and communication. The headset itself is rumored to run "rOS" or "realityOS," internally codenamed "Oak."
In his latest Power On newsletter, Gurman clarified what he expects from FaceTime in realityOS, proposing that it may revolve around two of the company's existing experiences: Memojis and SharePlay.
I imagine a virtual reality version of FaceTime where you can be in a conference room with dozens of people. Instead of seeing their actual faces, you'll see 3D versions of them (Memojis). I assume the headset will be able to determine a person's facial expressions in real time, making the experience fairly lifelike. I would also look for heavy use of SharePlay in the new realityOS, allowing multiple headset wearers to experience music, movies and games together.
Apple's work on realityOS has been rumored since 2017, but the existence of the operating system was finally confirmed this week when references to it were found in App Store upload logs and Apple open source code.
Apple introduced Memojis in 2018 with iOS 12, while SharePlay is a much more recent addition that arrived with iOS 15.1 last year. Speculation suggests that many new features Apple has released in recent years, such as ARKit, AR walking directions in Apple Maps, spatial audio with dynamic head tracking, and the LiDAR scanner, are destined for its mixed-reality headset in the long run, enabling the company to make users familiar with some of the headset's aspects and publicly iterate on them long before its release. It seems plausible that Memoji and SharePlay could also be part of this strategy.
Despite enthusiasm over Apple's headset project "approaching liftoff" this year, Gurman now believes that development issues are likely to delay the device's announcement until WWDC 2023.
Popular Stories
Apple is not expected to release a standard iPhone 18 model this year, according to a growing number of reports that suggest the company is planning a significant change to its long-standing annual iPhone launch cycle.
Despite the immense success of the iPhone 17 in 2025, the iPhone 18 is not expected to arrive until the spring of 2027, leaving the iPhone 17 in the lineup as the latest...
Apple's restrained artificial intelligence strategy may pay off in 2026 amid the arrival of a revamped Siri and concerns around the AI market "bubble" bursting, The Information argues.
The speculative report notes that Apple has taken a restrained approach with AI innovations compared with peers such as OpenAI, Google, and Meta, which are investing hundreds of billions of dollars in data...
The Apple Fitness+ Instagram account today teased that the service has "big plans" for 2026. In a video, several Apple Fitness+ trainers are shown holding up newspapers with headlines related to Apple Fitness+.
What's Apple Fitness+ Planning for the New Year?
Something Big is Coming to Apple Fitness+
The Countdown Begins. Apple Fitness+ 2026 is Almost Here
2026 Plans Still Under ...
iPhone 17 Pro and Pro Max owners are having trouble with the speakers of their devices, and have complained about a static or hissing noise that occurs when the iPhone is charging.
There are multiple discussions about the issue on Reddit, the MacRumors forums, and Apple's Support Community, where affected users say there is a noticeable static noise "like an old radio." Some people report...
Apple is rumored to be introducing a foldable iPhone in September 2026, and since it will bring the biggest form factor change since the iPhone was introduced in 2007, curiosity about the design is high. A 3D designer created an iPhone Fold design based on rumors, and we printed it out to see how it compares to Apple's current iPhones.
Subscribe to the MacRumors YouTube channel for more ...
Apple hasn't updated the Apple TV 4K since 2022, and 2025 was supposed to be the year that we got a refresh. There were rumors suggesting Apple would release the new Apple TV before the end of 2025, but it looks like that's not going to happen now.
Subscribe to the MacRumors YouTube channel for more videos.
Bloomberg's Mark Gurman said several times across 2024 and 2025 that Apple would...
Apple hasn't updated the Mac Pro since 2023, and according to recent rumors, there's no update coming in the near future. In fact, Apple might be finished with the Mac Pro.
Bloomberg recently said that the Mac Pro is "on the back burner" and has been "largely written off" by Apple. Apple apparently views the more compact Mac Studio as the ideal high-end pro-level desktop, and it has almost...
Apple today added the final 13-inch MacBook Air powered by Intel processors, the Apple Watch Series 5, and additional products to its vintage products list. The iPhone 11 Pro was also added to the list after the iPhone 11 Pro Max was added back in September.
The full list of products added to Apple's vintage and obsolete list today:
MacBook Air (Retina, 13-inch, 2020)
iPhone 8 Plus 128GB ...