iPhone 13 Demand Weakening Ahead of Holidays, Apple Tells Suppliers

Apple has informed some of its component suppliers that demand for the iPhone 13 models is slowing ahead of the holidays, reports Bloomberg. Reports of weakening demand come as delivery estimates for the ‌iPhone 13‌ and 13 Pro have started to improve, with the devices available to ship before Christmas.

iPhone 13 Pro Feature Blue
Apple in October cut 2021 iPhone 13 production by as many as 10 million units because of industry wide chip shortages. Apple was planning to produce 90 million ‌iPhone 13‌ models in 2021, but Broadcom and Texas Instruments were unable to deliver enough components.

According to Bloomberg, Apple was aiming to make up the shortfall in 2022 when supplies improve, but Apple has now informed vendors that it may not end up getting the necessary orders from customers.

During Apple's fourth quarter earnings call in October, Apple CEO Tim Cook said that the supply constraints on iPhones, iPads, and Macs had already cost Apple around $6 billion, and that the supply issues would continue into December.

At launch, available ‌iPhone 13‌ and iPhone 13 Pro models sold out quickly, and for a good month after launch, there were long lead times on shipments. Cook said during the call that Apple was "working feverishly" to boost iPhone 13 supplies, and it appears that stock is now catching up with demand.

Related Roundups: iPhone 13, iPhone 13 Pro
Related Forum: iPhone

Top Rated Comments

Michael Scrip Avatar
7 weeks ago

Makes sense. Minor “upgrade” from a 12.
Very true. The 13 is a minor upgrade year-over-year from the 12. I'll go as far to say you shouldn't upgrade to a 13 if you already have a 12.

But... how many of the billion iPhones out in the world are actually last year's 12 series? Not that many.

There are still PLENTY of iPhone 11, Xs, X, 8, etc out there whose owners could upgrade to the 13.

iPhones are pretty good these days and can last a long time. Hardly anyone is replacing an iPhone after just one year... and even two years is becoming rare.

So remember that the next time someone says "this new iPhone isn't much different than last year's iPhone"

It's not for them.

:p
Score: 19 Votes (Like | Disagree)
Quu Avatar
7 weeks ago

I don't agree that it's a minor upgrade from the 12.

The 13 Pro Max may have the single-best Back Wide image sensor Apple ever offers; they're going to a 48 Mpx with pixel binning next year.

Also, the additional SRAM in the A15 makes a very BIG difference, both for Perf & for Power Efficiency !
I even own a 13 Pro Max and think it's a minor upgrade over a 12. Let's not kid ourselves here, there's no massive changes. Heck even the photos I take look almost identical to the 11 Pro it replaces, admittedly I'm no professional photographer.
Score: 13 Votes (Like | Disagree)
IamTimCook Avatar
7 weeks ago
Fool me once Macrumors….
Same exact story every year. Suppliers leak that Apple told them they’re cutting back on orders because of weak demand.
Apple’s following earning call… “We‘ve sold the most iPhones ever!”

Seriously, rinse and repeat articles here. Lol
Score: 10 Votes (Like | Disagree)
ouimetnick Avatar
7 weeks ago
Makes sense. Minor “upgrade” from a 12. Plus people may be opting for lower cost iPhone models as well.

If only the lead time for the new MacBook Pro would improve. I’m waiting till late January till mine arrives.
Score: 9 Votes (Like | Disagree)
Blackstick Avatar
7 weeks ago
Nothing unusual. For the iPhone 13 Pro it especially makes sense. Those who buy the most expensive, top of the line phones are early adopters - they're very dialed into the latest releases and want them asap.

Anyone buying an iPhone by now... not necessarily looking for latest and greatest - although some will, sure.
Score: 9 Votes (Like | Disagree)
Amazing Iceman Avatar
7 weeks ago
Most people ordered them quickly before stock ran out. I ordered a Pro Max and the wait is until December 15 - 30
Score: 7 Votes (Like | Disagree)

Related Stories

iphone 13 pro max display bleen

Nikkei Does Deep Dive Into Apple's 'Nightmare Before Christmas' Supply Chain Issues

Tuesday December 7, 2021 2:16 pm PST by
At the beginning of October when device production typically ramps up, Apple cut iPhone and iPad assembly for several days because of supply chain constraints and "restrictions on the use of power in China," reports Nikkei. In a detailed report on Apple's iPhone production woes, Nikkei says that Foxconn, Pegatron, and other Apple suppliers ramped down on production for the first time in more ...
iPhone 13 Pro Feature Blue

Apple 'Working Feverishly' to Improve iPhone 13 Supplies

Thursday October 28, 2021 2:41 pm PDT by
During today's earnings call for the fourth fiscal quarter of 2021, Apple CEO Tim Cook said that Apple is "working feverishly" to boost iPhone 13 supplies. Cook said that Apple feels "very very good" about where demand is at for the iPhone 13, in terms of sales compared to the iPhone 12. Supplies are constrained, though, and Apple has not been able to meet demand. Initial supplies of the...
iphone 13 and iphone 13 pro max

Supply Constraints Cost Apple $6 Billion in Q4 2021

Thursday October 28, 2021 1:51 pm PDT by
Apple's revenue for the fourth fiscal quarter of 2021 came in under expectations, which Apple CEO Tim Cook said was caused by supply constraints on iPhones, iPads, and Macs. In an interview with CNBC, Cook said the supply issues cost Apple around $6 billion."We had a very strong performance despite larger than expected supply constraints, which we estimate to be around $6 billion," Cook told ...
iphone 13 pro max display bleen

Apple Sold Over 40 Million iPhone 13 Models During the Holiday Season, Says Wedbush Analyst

Monday January 3, 2022 3:49 am PST by
Apple sold north of 40 million iPhone 13 models over the holiday period in a record number for the company, despite industry-wide chip shortages, according to Wedbush analyst Daniel Ives. Last year, reports began emerging that demand for iPhone 13 models was slowing ahead of the holidays as delivery estimates for ‌iPhone 13‌ models started to improve. However in a new note to...
What to Expect Apple 2022

Apple Building Momentum for 2022 Releases as Supply Chain Recovers

Monday January 10, 2022 8:40 am PST by
Apple's supply chain is finally recovering from shortages as it prepares for a slate of new product launches in 2022, DigiTimes reports. In a paywalled report, DigiTimes claims that Apple's supply chain partners are expected to "remain in high gear" through February 2022 as demand for the latest iPhone, iPad, and MacBook Pro models remain strong. Apple faced severe component shortages and...
iPhone 13 Feature Candy Corn

iPhone Was the Most Popular Smartphone in Q4 2021

Tuesday January 18, 2022 5:50 am PST by
iPhones accounted for around one-fifth of all smartphone shipments in the fourth quarter of 2021, allowing Apple to reclaim first place as the biggest smartphone vendor, according to a report from Canalys. Canalys estimates that the iPhone accounted for 22 percent of worldwide smartphone shipments in the fourth quarter of 2021. The scale of Apple's shipments is thanks to strong demand for...
iphone 13 pro max display bleen

Apple Reportedly Using iPad Components in iPhone 13 to Offset Shortages

Tuesday November 2, 2021 1:15 am PDT by
Amid long waiting times for iPhone 13 models around the world, Apple has reportedly reallocated iPad parts to make up for shortages, in another signal that the global paucity of chips is impacting Apple's supply chain. iPad and iPhone share common components including core and peripheral chips, which means Apple is able to shift supplies between the devices to prioritize one or the other,...
macbook airpods iphone

Bloomberg: Apple's Potentially Biggest Sales Quarter in History Threatened by Device Shortages

Thursday October 21, 2021 5:05 am PDT by
Apple device shortages threaten to undercut what could otherwise be a record-setting holiday season for the company, reports Bloomberg's Mark Gurman. Not long after Apple's iPhone 13 launch in September, shipping estimates for all models began slipping by several weeks. This trend was replicated for the iPad mini, ninth-generation iPad, Apple Watch Series 7, and most recently, Apple's new...

Popular Stories

safari icon blue banner

Safari Bug Allows Websites to Track Your Recent Browsing Activity in Real Time [Updated]

Sunday January 16, 2022 3:37 pm PST by
A bug in WebKit's implementation of a JavaScript API called IndexedDB can reveal your recent browsing history and even your identity, according to a blog post shared on Friday by browser fingerprinting service FingerprintJS. In a nutshell, the bug allows any website that uses IndexedDB to access the names of IndexedDB databases generated by other websites during a user's browsing session....
iPhone 14 Mock pill and hole thumb

ProMotion Now Expected to Remain Exclusive to iPhone 14 Pro Models, Not Expand to Entire Lineup

Sunday January 16, 2022 8:56 am PST by
Continuing the tradition set with the iPhone 13 Pro, only the highest-end iPhone 14 models will feature Apple's ProMotion display technology, according to a respected display analyst. Ross Young, who on multiple occasions has detailed accurate information about Apple's future products, said in a tweet that ProMotion will not be expanded to the entire iPhone 14 lineup and will remain...
iPad Air Feature 2 green

New Apple Products Filed in Regulatory Database, Likely Including New iPhone SE and iPad Air

Tuesday January 18, 2022 6:11 am PST by
Apple today filed unreleased iPhone and iPad models in the Eurasian Economic Commission database, as spotted by French blog Consomac. The filings likely represent the rumored third-generation iPhone SE, fifth-generation iPad Air, and potentially more. The unreleased iPhone models have the identifiers A2595, A2783, and A2784, while the unreleased iPad models have the identifiers A2588, A2589, ...
AirPods 3 New Firmware Feature

Apple Updates AirPods 3 Firmware to Version 4C170

Tuesday January 18, 2022 11:46 am PST by
Apple today released a new 4C170 firmware update for the AirPods 3, an update from the prior 4C165 that was made available in December. Apple does not offer details on what's included in new firmware updates for the AirPods‌, so we don't know what improvements or bug fixes the new firmware brings. There is no standard way to upgrade the ‌AirPods‌‌ software, but firmware is...
iphone 5g mmwave

U.S. Airlines Warn of 'Catastrophic' Crisis With Impending 5G Rollout, AT&T and Verizon Agree to Delay Around Airports

Tuesday January 18, 2022 10:35 am PST by
Verizon and AT&T's upcoming rollout of new C-Band 5G technology could cause chaos and lead to widespread delays of passenger and cargo flights, major U.S. airlines said on Monday in a letter sent to the White House National Economic Council, the FAA, and the FCC (via Reuters). "Unless our major hubs are cleared to fly, the vast majority of the traveling and shipping public will essentially...
iphone se 2020 top

iPhone SE With Larger 5.7-Inch Display May Launch in 2023, 'iPhone SE+ 5G' Also Rumored

Monday January 17, 2022 6:46 am PST by
Apple is planning to release a fourth-generation iPhone SE with a larger 5.7-inch display as early as 2023, according to display industry consultant Ross Young, who has proven to be a reliable source of information for future Apple products. The fourth-generation iPhone SE has until now been rumored to launch in 2024, but Young now says a 2023 release is looking more likely....
tesla carplay solution

Developer Showcases Apple CarPlay Workaround for Teslas

Monday January 17, 2022 7:24 am PST by
A Tesla Model 3 owner has resorted to a workaround to implement Apple CarPlay in his vehicle, amid no sign of official support from Tesla (via Tesla North). Apple CarPlay and Apple Music support are among the most-requested Tesla features, but with no indication that Tesla is willing to implement Apple CarPlay in its vehicles, Polish developer Michał Gapiński took matters into his own...
ipad air 4 video

New iPad Air Rumored to Launch This Spring With A15 Chip, 5G, Center Stage Camera, and More

Saturday January 15, 2022 8:05 pm PST by
Apple is planning to release a fifth-generation iPad Air with similar features as the sixth-generation iPad mini, including an A15 Bionic chip, 12-megapixel Ultra Wide front camera with Center Stage support, 5G for cellular models, and Quad-LED True Tone flash, according to Japanese blog Mac Otakara. Citing reliables sources in China, the report claims that the new iPad Air could be...