iPhone 13 Demand Weakening Ahead of Holidays, Apple Tells Suppliers

Apple has informed some of its component suppliers that demand for the iPhone 13 models is slowing ahead of the holidays, reports Bloomberg. Reports of weakening demand come as delivery estimates for the ‌iPhone 13‌ and 13 Pro have started to improve, with the devices available to ship before Christmas.

iPhone 13 Pro Feature Blue
Apple in October cut 2021 iPhone 13 production by as many as 10 million units because of industry wide chip shortages. Apple was planning to produce 90 million ‌iPhone 13‌ models in 2021, but Broadcom and Texas Instruments were unable to deliver enough components.

According to Bloomberg, Apple was aiming to make up the shortfall in 2022 when supplies improve, but Apple has now informed vendors that it may not end up getting the necessary orders from customers.

During Apple's fourth quarter earnings call in October, Apple CEO Tim Cook said that the supply constraints on iPhones, iPads, and Macs had already cost Apple around $6 billion, and that the supply issues would continue into December.

At launch, available ‌iPhone 13‌ and ‌iPhone 13‌ Pro models sold out quickly, and for a good month after launch, there were long lead times on shipments. Cook said during the call that Apple was "working feverishly" to boost iPhone 13 supplies, and it appears that stock is now catching up with demand.

Related Roundup: iPhone 13
Related Forum: iPhone

Top Rated Comments

Michael Scrip Avatar
29 months ago

Makes sense. Minor “upgrade” from a 12.
Very true. The 13 is a minor upgrade year-over-year from the 12. I'll go as far to say you shouldn't upgrade to a 13 if you already have a 12.

But... how many of the billion iPhones out in the world are actually last year's 12 series? Not that many.

There are still PLENTY of iPhone 11, Xs, X, 8, etc out there whose owners could upgrade to the 13.

iPhones are pretty good these days and can last a long time. Hardly anyone is replacing an iPhone after just one year... and even two years is becoming rare.

So remember that the next time someone says "this new iPhone isn't much different than last year's iPhone"

It's not for them.

:p
Score: 19 Votes (Like | Disagree)
Quu Avatar
29 months ago

I don't agree that it's a minor upgrade from the 12.

The 13 Pro Max may have the single-best Back Wide image sensor Apple ever offers; they're going to a 48 Mpx with pixel binning next year.

Also, the additional SRAM in the A15 makes a very BIG difference, both for Perf & for Power Efficiency !
I even own a 13 Pro Max and think it's a minor upgrade over a 12. Let's not kid ourselves here, there's no massive changes. Heck even the photos I take look almost identical to the 11 Pro it replaces, admittedly I'm no professional photographer.
Score: 13 Votes (Like | Disagree)
IamTimCook Avatar
29 months ago
Fool me once Macrumors….
Same exact story every year. Suppliers leak that Apple told them they’re cutting back on orders because of weak demand.
Apple’s following earning call… “We‘ve sold the most iPhones ever!”

Seriously, rinse and repeat articles here. Lol
Score: 10 Votes (Like | Disagree)
ouimetnick Avatar
29 months ago
Makes sense. Minor “upgrade” from a 12. Plus people may be opting for lower cost iPhone models as well.

If only the lead time for the new MacBook Pro would improve. I’m waiting till late January till mine arrives.
Score: 9 Votes (Like | Disagree)
Blackstick Avatar
29 months ago
Nothing unusual. For the iPhone 13 Pro it especially makes sense. Those who buy the most expensive, top of the line phones are early adopters - they're very dialed into the latest releases and want them asap.

Anyone buying an iPhone by now... not necessarily looking for latest and greatest - although some will, sure.
Score: 9 Votes (Like | Disagree)
Amazing Iceman Avatar
29 months ago
Most people ordered them quickly before stock ran out. I ordered a Pro Max and the wait is until December 15 - 30
Score: 7 Votes (Like | Disagree)

Popular Stories

maxresdefault

Apple Cancels Electric Car Project

Tuesday February 27, 2024 11:05 am PST by
Apple has canceled all plans to release an autonomous, electric vehicle, reports Bloomberg. Apple has been working on an Apple Car for more than a decade and invested millions of dollars into development before deciding it was not a viable project. Subscribe to the MacRumors YouTube channel for more videos. Apple's Chief Operating Officer Jeff Williams today told approximately 2,000 employees ...
iOS 18 Mock iPhone 16 Feature Gray

iOS 18 Rumored to Be Compatible With These iPhone Models

Tuesday February 27, 2024 6:31 am PST by
iOS 18 will be compatible with the iPhone XR, and thereby also the iPhone XS and iPhone XS Max models with the same A12 Bionic chip, according to a post on X today from a private account with a proven track record of sharing build numbers for upcoming iOS updates. The post was spotted by MacRumors contributor Aaron Perris, and it has since been deleted. However, this was likely because the...
Google maps feaure

Google Maps Finally Rolls Out Glanceable Directions

Wednesday February 28, 2024 2:07 am PST by
After more than a year since announcing the feature, Google Maps is finally rolling out glanceable directions on Android and iOS (via Android Police). The feature allows users to view turn-by-turn directions and a live ETA directly from their device's lock screen – information that was previously only visible when a phone was unlocked. Glanceable directions also work on the app's route...
iPad Air 5

iPadOS 18 Rumored to Drop Support for These iPad Models

Tuesday February 27, 2024 6:55 am PST by
iPadOS 18 will drop support for iPad models equipped with the A10X Fusion chip, according to a post on X today from a private account with a proven track record of sharing build numbers for upcoming iOS and iPadOS updates. This means that iPadOS 18 would not be compatible with the first-generation 10.5-inch iPad Pro or the second-generation 12.9-inch iPad Pro models released in 2017. It...
iOS 17

iOS 17.4 Coming Soon With These New Features for Your iPhone

Monday February 26, 2024 6:08 am PST by
In a press release last month, Apple confirmed that iOS 17.4 will be released in March, and the update includes several new features and changes for the iPhone. Key new features in iOS 17.4 include major App Store changes in the EU, Apple Podcasts transcripts, and an iMessage security upgrade. The update also adds new emoji and includes preparations for the launch of next-generation CarPlay...
M3 MacBook Air Feature

New MacBook Air Models Launching This March: 5 Features to Expect

Wednesday February 28, 2024 1:50 am PST by
The existing 15-inch MacBook Air arrived in June 2023, which is not that long ago in terms of Mac update cycles. However, Apple released the current 13-inch ‌MacBook Air back in June 2022. It is now the oldest Mac in Apple's current crop, having not been updated in 600 days. But rumors suggest that is unlikely to be the case for much longer. According to Bloomberg's Mark Gurman, Apple has...