With Pre-Orders Open in Less Than 24 Hours, There's Still a Lot We Don't Know About the Apple Watch Series 7

Pre-orders for the new Apple Watch Series 7 open in less than 24 hours. Despite that, Apple has still not shared basic information that customers would logically need ahead of pre-ordering any product, including information as fundamental as pricing.

Apple watch series7 lineup 01 09142021
The ‌Apple Watch Series 7‌ has been shrouded in a cloud of mystery ever since its announcement at Apple's event last month. At its announcement, Apple didn't provide any dates for availability for the new watch, simply stating it will be available "later this fall" before announcing Friday, October 8 for pre-orders and Friday, October 15 for availability.

Lineup Pricing

Even after Apple shared Series 7 availability dates, the company continues to withhold basic pricing information from the public about the watch. Apple says the Series 7 starts at $399, which includes the lowest possible configuration of the watch: a 41mm aluminum case with only GPS, no cellular connectivity, and a fluoroelastomer sport band.

No other information, including for Series 7 configurations with cellular functionality, larger case size, or different finishes such as stainless steel, has been made available by Apple. The Series 7 features larger displays and larger case sizes as a result, so it's not clear if beyond the starting price which it shares with the Series 6, Apple has increased the cost of the Series 7.

Apple Watch Studio

Even three days after Series 7 pre-order and availability dates were made public, Apple has not yet updated its Apple Watch Studio, a section on its online store that allows customers to choose different combination options to find their perfect Apple Watch. The Apple Watch Studio lists the Apple Watch Series 6, the Apple Watch Series 3, and the Apple Watch SE, with no Series 7. An update to the Apple Watch Studio would provide customers with information on pricing for their preferred case, size, and band configuration.

Apple didn't respond to our request for comment on whether the Apple Watch Studio will be updated with the Series 7 before pre-orders go live, leaving us to believe it will only go live once pre-orders start tomorrow.

Technical Specifications

Beyond flashy marketing material on its website, Apple has not provided technical specifications for the Series 7. A document intended for retail employee use obtained by MacRumors earlier last month offered us the only known list of technical specifications for the Series 7, including revealing that while it uses an "S7" branded chip, it retains the same CPU as last year's Series 6.

Some customers enjoy looking at the specific technical specifications before they purchase a product, and those customers are sadly out of luck for the ‌Apple Watch Series 7‌ at the time.

Compared to Other Apple Watches

As is logical, Apple lets customers compare older models of its products, such as iPhones, iPad, and Macs, against each other, providing a bird-eye view of the technical differences between different generation products. That, however, can't be said for the Series 7, as for the compare page for the Apple Watch, the Series 7 is not listed.

Trade-in Values

Many customers get the latest Apple Watch by trading in their older Apple Watch for a certain amount of value and then paying whatever is leftover. Customers of the Series 6 looking to trade-in their watch for the new Series 7, are, unfortunately, out of luck, as Apple has not provided a trade-in value for the Series 6, nor has it updated the trade-in value of older models.

Conclusion

The lack of information ultimately leaves customers entirely in the dark about how much their preferred ‌Apple Watch Series 7‌ configuration will cost and its technical specifications, hours ahead of when Apple hopes customers log on to order its latest and greatest Apple Watch. Pre-orders for the Series 7 open tomorrow at 5:00 a.m. PDT and a full list of when pre-orders go live in different time zones can be found here.

Related Roundup: Apple Watch Series 7
Buyer's Guide: Apple Watch (Neutral)
Related Forum: Apple Watch

Top Rated Comments

jkev57 Avatar
9 months ago
This has to be one of the weirdest, if not THE weirdest, product launch in Apple's history.
Score: 80 Votes (Like | Disagree)
0xjf Avatar
9 months ago
Feels like Apple on the whole has been pretty sloppy lately
Score: 45 Votes (Like | Disagree)
Expos of 1969 Avatar
9 months ago
A complete absence of orders tomorrow is the way to express your displeasure to Tim.
Score: 44 Votes (Like | Disagree)
HeavenDynamic Avatar
9 months ago
This is the weirdest launch in a long time. They're basically telling us "order our new product and you'll discover it when it arrives to your home".
Score: 35 Votes (Like | Disagree)
Newjackboy Avatar
9 months ago
I was shocked this info was not available the day of the announcement last month. The fact that it’s still not available (less than 24 hours before launch) is absolutely insane.

Why did they not just withhold the announcement until the October event ?
Score: 27 Votes (Like | Disagree)
haruhiko Avatar
9 months ago
I’m not sure how Tim approved this product launch?
Score: 21 Votes (Like | Disagree)

Related Stories

Apple Watch Series 8 What We Know Feature

Gurman: Apple Watch Series 8 to Bring 'Major Updates to Activity Tracking'

Monday February 28, 2022 3:45 am PST by
This year's Apple Watch Series 8 will include major updates in the area of activity tracking and a faster chip that will power all of Apple's smartwatch models in a new-look lineup, according to well-connected Bloomberg journalist Mark Gurman. Apple is believed to be bringing three new Apple Watch models to customers in 2022, including the Apple Watch Series 8, an updated Apple Watch SE, and ...
f1631640274

Apple Unveils Apple Watch Series 7 Featuring Larger Screen Sizes From $399

Tuesday September 14, 2021 10:25 am PDT by
Apple today announced the Apple Watch Series 7 at its "California Streaming" event, featuring a new larger design, a new Retina display, thinner borders, better durability, faster charging, and more. The Series 7 comes in 41mm and 45mm size options, up from 40 and 44mm of previous models, and features a new casing that has a flat base and "softer, more rounded corners," while the screen...
apple watch 6s 202009

Apple Discontinues Apple Watch Series 6 as Series 7 Pre-Orders Begin

Friday October 8, 2021 7:03 am PDT by
The Apple Watch Series 6, introduced by Apple in September of last year, has been discontinued following the launch of the new Apple Watch Series 7. Following pre-orders of the Apple Watch Series 7 opening up earlier today, Apple has removed the Series 6 from its website, no longer offering it to purchase for customers. The Apple Watch Series 7 replaces the Series 6 and now leaves the Apple...
series 7 vs series6 screen size

New Image Offers Clearer Look at Apple Watch Series 7 Screen Size Compared to Series 6

Thursday October 14, 2021 2:27 am PDT by
The Apple Watch Series 7 officially hits the shelves and starts arriving with customers worldwide tomorrow. While we have seen media reviews of the new watch, we've yet to see a clear real-world comparison to last year's Apple Watch Series 6 until now. Apple says the new Apple Watch Series 7 features a 20% larger screen than the Series 6, primarily thanks to reduced bezels that allow the...
Apple Watch Series 7 Pink and Green Feature

Prosser: Apple Watch Series 7 to Ship in Mid-October

Thursday September 30, 2021 3:31 pm PDT by
The Apple Watch Series 7 will ship in mid-October with pre-orders to begin "as early as next week," claims leaker Jon Prosser, citing sources "familiar with the release." Apple introduced the Apple Watch Series 7 at its September "California Streaming" event alongside the iPhone 13 models, but at the time, said the new Apple Watch would ship later in the fall. There has been no official...
apple store down

Apple Online Store Down Ahead of Apple Watch Series 7 Pre-Orders

Friday October 8, 2021 12:03 am PDT by
Apple's online store and Apple Store app purchasing system are down ahead of Apple Watch Series 7 pre-orders, which are set to begin at 5:00 a.m. Pacific Time in the United States. "You're... early," reads the Apple Store message when visiting the U.S. website, which comes with a reminder that device pre-orders begin at 5:00 a.m. Apple has been doing new device pre-orders at that time since...
Apple Watch Series 7 Rainbow Cropped Blue Discount

Deals: Apple Watch Series 7 Models Discounted by $50, Starting at $349 for 41mm GPS

Wednesday March 16, 2022 7:38 am PDT by
Amazon has returned with all-time low discounts on the Apple Watch Series 7 today, reaching up to $50 off many models of the newest Apple Watch. Compared to other Apple products, the Apple Watch Series 7 remains one of the most consistently discounted devices in Apple's lineup for 2022. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a...
apple watch series 7

Apple Offering Up to $235 Extra Trade-In Savings for Customers Upgrading to Apple Watch Series 7 This Month

Thursday February 24, 2022 1:55 am PST by
Apple has begun offering additional trade-in savings on the Apple Watch Series 7 when customers upgrade from an earlier model during February, which is Heart Month. Apple is offering all customers who trade in an Apple Watch this month up to $235 in extra trade-in savings to encourage owners of older Apple Watch models to upgrade to the latest model. The extra trade-in values apply to...

Popular Stories

2022 back to school apple

Apple Launches 2022 Back to School Offer: Up to $150 Gift Card With Mac or iPad

Friday June 24, 2022 5:08 am PDT by
Apple today launched its annual "Back to School" promotion for college/university students in the United States and Canada. This year's promotion offers a free Apple gift card with the purchase of an eligible Mac or iPad, rather than free AirPods like last year. Apple is also offering students 20% off AppleCare+ plans during the promotion. Apple is offering a $150 gift card with the purchase ...
apple ar headset concept 2

Apple CEO Tim Cook Hints at AR/VR Headset: 'Stay Tuned and You'll See What We Have to Offer'

Wednesday June 22, 2022 6:34 pm PDT by
CEO Tim Cook this week did an interview with China Daily, where he once again commented on on the future of augmented reality and hinted at Apple's work on an AR/VR headset. Render via designer Ian Zelbo Cook said that Apple is excited about the opportunities available with augmented reality, which is not too far off from prior comments that he's made, but he went on to say that people should ...
airpods pro 2 1

AirPods Pro 2 Said to Feature Upgraded H1 Chip, Find My, Heart Rate Detection, USB-C and More

Friday June 24, 2022 9:48 am PDT by
The next-generation AirPods Pro could come with a long list of new features that include heart rate detection, the ability to function as a hearing aid, and a USB-C port according to a report from 52Audio. The site claims that it has received new information on the AirPods Pro 2, and it has used that information to provide some renders on what the earbuds might look like. Design wise, there...
customize wallpaper setting ios 16

iOS 16 Beta 2 Tidbits: New Wallpaper Colors, Backup Over LTE, SMS Filtering and More

Wednesday June 22, 2022 2:16 pm PDT by
Apple today seeded the second betas of iOS 16 and iPadOS 16 to developers for testing purposes, and the new betas introduce new features and refine some of the changes that Apple made with the first iOS 16 release. Subscribe to the MacRumors YouTube channel for more videos. Lock Screen Photo Wallpaper Customization When customizing a photo on the Lock Screen, there are two new DuoTone and...
home app ios 16

Apple Confirms iPad Will No Longer Be Supported as a Home Hub in iOS 16

Wednesday June 22, 2022 12:38 pm PDT by
The iPad will no longer be able to be used as a home hub following the launch of iOS 16, iPadOS 16, macOS Ventura, and the HomePod 16 software this fall, Apple confirmed today. As discovered in iOS 16 code by MacRumors contributor Steve Moser, Apple says that the iPad will no longer be supported as a home hub. This information will be displayed in the Home app after updating to iOS 16.A home ...
apple ar headset concept 1

Apple Rumored to Announce 'Game-Changer' AR/VR Headset in January 2023

Friday June 24, 2022 2:52 am PDT by
Apple is "likely" to announce its long-rumored mixed-reality headset as soon as January 2023, Apple analyst Ming-Chi Kuo has reiterated. Concept render based on purported leaked information by Ian Zelbo In a detailed post on Medium, Kuo explained that Apple's headset will be a "game-changer" for the augmented-reality and virtual-reality market. Describing some of the headset's...