With Pre-Orders Open in Less Than 24 Hours, There's Still a Lot We Don't Know About the Apple Watch Series 7

Pre-orders for the new Apple Watch Series 7 open in less than 24 hours. Despite that, Apple has still not shared basic information that customers would logically need ahead of pre-ordering any product, including information as fundamental as pricing.

Apple watch series7 lineup 01 09142021
The ‌Apple Watch Series 7‌ has been shrouded in a cloud of mystery ever since its announcement at Apple's event last month. At its announcement, Apple didn't provide any dates for availability for the new watch, simply stating it will be available "later this fall" before announcing Friday, October 8 for pre-orders and Friday, October 15 for availability.

Lineup Pricing

Even after Apple shared Series 7 availability dates, the company continues to withhold basic pricing information from the public about the watch. Apple says the Series 7 starts at $399, which includes the lowest possible configuration of the watch: a 41mm aluminum case with only GPS, no cellular connectivity, and a fluoroelastomer sport band.

No other information, including for Series 7 configurations with cellular functionality, larger case size, or different finishes such as stainless steel, has been made available by Apple. The Series 7 features larger displays and larger case sizes as a result, so it's not clear if beyond the starting price which it shares with the Series 6, Apple has increased the cost of the Series 7.

Apple Watch Studio

Even three days after Series 7 pre-order and availability dates were made public, Apple has not yet updated its Apple Watch Studio, a section on its online store that allows customers to choose different combination options to find their perfect Apple Watch. The Apple Watch Studio lists the Apple Watch Series 6, the Apple Watch Series 3, and the Apple Watch SE, with no Series 7. An update to the Apple Watch Studio would provide customers with information on pricing for their preferred case, size, and band configuration.

Apple didn't respond to our request for comment on whether the Apple Watch Studio will be updated with the Series 7 before pre-orders go live, leaving us to believe it will only go live once pre-orders start tomorrow.

Technical Specifications

Beyond flashy marketing material on its website, Apple has not provided technical specifications for the Series 7. A document intended for retail employee use obtained by MacRumors earlier last month offered us the only known list of technical specifications for the Series 7, including revealing that while it uses an "S7" branded chip, it retains the same CPU as last year's Series 6.

Some customers enjoy looking at the specific technical specifications before they purchase a product, and those customers are sadly out of luck for the ‌Apple Watch Series 7‌ at the time.

Compared to Other Apple Watches

As is logical, Apple lets customers compare older models of its products, such as iPhones, iPad, and Macs, against each other, providing a bird-eye view of the technical differences between different generation products. That, however, can't be said for the Series 7, as for the compare page for the Apple Watch, the Series 7 is not listed.

Trade-in Values

Many customers get the latest Apple Watch by trading in their older Apple Watch for a certain amount of value and then paying whatever is leftover. Customers of the Series 6 looking to trade-in their watch for the new Series 7, are, unfortunately, out of luck, as Apple has not provided a trade-in value for the Series 6, nor has it updated the trade-in value of older models.

Conclusion

The lack of information ultimately leaves customers entirely in the dark about how much their preferred ‌Apple Watch Series 7‌ configuration will cost and its technical specifications, hours ahead of when Apple hopes customers log on to order its latest and greatest Apple Watch. Pre-orders for the Series 7 open tomorrow at 5:00 a.m. PDT and a full list of when pre-orders go live in different time zones can be found here.

Related Roundup: Apple Watch Series 7
Buyer's Guide: Apple Watch (Buy Now)
Related Forum: Apple Watch

Top Rated Comments

jkev57 Avatar
1 week ago
This has to be one of the weirdest, if not THE weirdest, product launch in Apple's history.
Score: 80 Votes (Like | Disagree)
0xjf Avatar
1 week ago
Feels like Apple on the whole has been pretty sloppy lately
Score: 45 Votes (Like | Disagree)
Expos of 1969 Avatar
1 week ago
A complete absence of orders tomorrow is the way to express your displeasure to Tim.
Score: 44 Votes (Like | Disagree)
HeavenDynamic Avatar
1 week ago
This is the weirdest launch in a long time. They're basically telling us "order our new product and you'll discover it when it arrives to your home".
Score: 35 Votes (Like | Disagree)
Newjackboy Avatar
1 week ago
I was shocked this info was not available the day of the announcement last month. The fact that it’s still not available (less than 24 hours before launch) is absolutely insane.

Why did they not just withhold the announcement until the October event ?
Score: 27 Votes (Like | Disagree)
haruhiko Avatar
1 week ago
I’m not sure how Tim approved this product launch?
Score: 21 Votes (Like | Disagree)

Top Stories

apple watch 6s 202009

Apple Discontinues Apple Watch Series 6 as Series 7 Pre-Orders Begin

Friday October 8, 2021 7:03 am PDT by
The Apple Watch Series 6, introduced by Apple in September of last year, has been discontinued following the launch of the new Apple Watch Series 7. Following pre-orders of the Apple Watch Series 7 opening up earlier today, Apple has removed the Series 6 from its website, no longer offering it to purchase for customers. The Apple Watch Series 7 replaces the Series 6 and now leaves the Apple...
Apple Watch 7 Pre order live feature

Apple Watch Series 7 Now Available for Pre-Order

Friday October 8, 2021 5:01 am PDT by
Apple is now accepting pre-orders for the Apple Watch Series 7 models through its online storefront and the Apple Store app. Pre-orders are available in more than 50 countries. There were no major design changes to the Apple Watch Series 7 as was rumored, but the new models feature a larger display with slimmer bezels and new 41mm and 45mm case sizes. Charging is 33 percent faster thanks...
apple watch series 7

Apple Watch Series 7 Pre-Orders to Start This Friday, Available on October 15

Monday October 4, 2021 6:02 am PDT by
Apple today announced that pre-orders for the new Apple Watch Series 7 will start on Friday, October 8, with availability on Friday, October 15. While Apple announced the Series 7 alongside the iPhone 13 last month, the company didn't provide any information on availability besides saying it will be available "later this fall." The new Apple Watch will officially be available for pre-orders ...
apple watch series 7 mystery

Apple Watch Series 7 Already Facing November Delivery for Some Models

Friday October 8, 2021 5:33 am PDT by
Apple Watch Series 7 pre-orders began minutes ago and some configurations are already facing extended delivery estimates into November on Apple's online store in the United States, including some aluminum and stainless steel options. Some customers have expressed their frustration that Apple did not provide more details on Series 7 configurations and pricing prior to pre-orders beginning,...
apple store down

Apple Online Store Down Ahead of Apple Watch Series 7 Pre-Orders

Friday October 8, 2021 12:03 am PDT by
Apple's online store and Apple Store app purchasing system are down ahead of Apple Watch Series 7 pre-orders, which are set to begin at 5:00 a.m. Pacific Time in the United States. "You're... early," reads the Apple Store message when visiting the U.S. website, which comes with a reminder that device pre-orders begin at 5:00 a.m. Apple has been doing new device pre-orders at that time since...
Apple Watch Series 7 Pink and Green Feature

First Apple Watch Series 7 Orders Arriving to Customers in New Zealand and Australia

Thursday October 14, 2021 3:13 pm PDT by
It's Friday, October 15 in New Zealand and Australia, which means it's Apple Watch Series 7 launch day. Customers in that part of the world are always the first to get their hands on new devices due to time zone differences. Apple Watch Series 7 models are now beginning to arrive to customers who pre-ordered on Friday, October 8, and new Apple Watch owners are sharing photos on Instagram,...
Apple watch series7 lineup 01 09142021

Apple Watch Series 7 Begins Shipping to Customers

Monday October 11, 2021 7:59 am PDT by
Apple Watch Series 7 customers are starting to see their orders ship ahead of launch day on Friday, 15 October. Some customers who obtained a launch day delivery of the Apple Watch Series 7 started to see their order switch to "Preparing to Ship" over the weekend and now orders are starting to ship. New Apple devices are typically marked as shipped as the release date approaches, even if the ...
apple watch series display lineup

Apple Watch Series 7 Tidbits: S7 Chip, Storage Remains 32GB, USB-C Fast Charging Cable in the Box, and More

Wednesday September 15, 2021 9:00 am PDT by
Contrary to some recent media reporting, MacRumors can confirm that the new Apple Watch Series 7 is powered by a new S7 chip, although the S7 is based around the same CPU found in the S6 chip from the Series 6. Apple announced the Apple Watch Series 7 during its event yesterday, but the watch will not be available until "later this fall." As a result, Apple has so far offered relatively...
series 7 vs series6 screen size

New Image Offers Clearer Look at Apple Watch Series 7 Screen Size Compared to Series 6

Thursday October 14, 2021 2:27 am PDT by
The Apple Watch Series 7 officially hits the shelves and starts arriving with customers worldwide tomorrow. While we have seen media reviews of the new watch, we've yet to see a clear real-world comparison to last year's Apple Watch Series 6 until now. Apple says the new Apple Watch Series 7 features a 20% larger screen than the Series 6, primarily thanks to reduced bezels that allow the...
Apple Watch 7 Unreleased Feature Flat

When is the Apple Watch Series 7's Release Date?

Thursday September 9, 2021 2:00 am PDT by
Apple announced the Apple Watch Series 7, the company's latest and most advanced smartwatch, at its September "California Streaming" event, revealing the long-awaited features of the new device. The Apple Watch Series 7 was announced alongside the iPhone 13 lineup, featuring a larger design, a bigger Retina display with slimmer display borders, improved durability, faster charging, new color ...