Apple Increases Price of Beats Flex Headphones From $50 to $70

Apple today increased the price of its Beats Flex headphones from $49.99 to $69.99, a pricing shift that may be related to supply chain constraints that have raised the costs of components across the industry.

beats flex new colors
First released last October, the Beats Flex made headlines at launch because of their low price compared to other Apple headphone options, and they have been a popular purchase option since. The Beats Flex are a follow-up to the BeatsX, and feature an in-ear design with a wire between the left and right earbuds.

Given their low price, the Beats Flex may have been more susceptible to cost pressures than some other Apple products. At $20 more expensive, the Beats Flex are still a very affordable option to get into the Apple headphone ecosystem, but it's not quite as impressive a deal as before. They come in Black, Flame Blue, Yuzu Yellow, and Smoke Gray, and offer much of the same seamless connectivity functionality available with Apple's more expensive Beats options.

Auto-play/pause is included, and the Beats Flex last for up to 12 hours without needing to be recharged. There's a Fast Fuel charging option that offers 1.5 hours of playback, and they feature Find My integration.

The pricing change of the Beats Flex was first noticed by Twitter user Pedro Henrique and was highlighted by 9to5Mac. The Beats Flex can be purchased from the Apple Store, but Amazon currently has them on sale for as low as $37, so those considering a purchase should buy them on Amazon before prices go up.

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Top Rated Comments

Beats by Frey Avatar
36 months ago
Chip shortage has been around for decades. Every bag of Doritos is filled with 50% air.
Score: 40 Votes (Like | Disagree)
turbineseaplane Avatar
36 months ago
Don't worry -- I'm sure the price will come back down once chip shortages and supply constraints are ironed out..

:D ;) ;)
Score: 29 Votes (Like | Disagree)
Mascots Avatar
36 months ago

Tim Cook needs to pay for his mansions. Steve Jobs never flaunted his money in fancy houses.

Everybody has to be a Jeff Bezos.

https://therealdeal.com/la/2021/09/27/buyer-confirmed-finally-tim-cook-paid-10m-for-la-quinta-mansion/
Jobs bought a $3.5 million dollar historical mansion and let it fall into disrepair over the course of 11 years just so he would have an excuse to destroy it just to build a “smaller less complicated house”.

But since he died before being able to build a house after successfully demolishing the nightmare he created out of pure greed, he never flaunted money in fancy housing... /s

jfc you people and this weird deifying of Jobs.
Score: 25 Votes (Like | Disagree)
JPack Avatar
36 months ago
Just bought a pair of AirDots 2 for $12, direct from Xiaomi. Seems like chip shortages and price increases only affect certain companies. ?
Score: 16 Votes (Like | Disagree)
anthorumor Avatar
36 months ago
"It comes down to one word: 'Courage.' Now, pay just $70, for the first time ever in our Beats Flex Headphones line. We think you're going to love it."
Score: 11 Votes (Like | Disagree)
kerr Avatar
36 months ago
In this time of economic uncertainty, I am really concerned for Apple. I hope they can survive this difficult period.
Score: 10 Votes (Like | Disagree)