Apple Increases Price of Beats Flex Headphones From $50 to $70

Apple today increased the price of its Beats Flex headphones from $49.99 to $69.99, a pricing shift that may be related to supply chain constraints that have raised the costs of components across the industry.

beats flex new colors
First released last October, the Beats Flex made headlines at launch because of their low price compared to other Apple headphone options, and they have been a popular purchase option since. The Beats Flex are a follow-up to the BeatsX, and feature an in-ear design with a wire between the left and right earbuds.

Given their low price, the Beats Flex may have been more susceptible to cost pressures than some other Apple products. At $20 more expensive, the Beats Flex are still a very affordable option to get into the Apple headphone ecosystem, but it's not quite as impressive a deal as before. They come in Black, Flame Blue, Yuzu Yellow, and Smoke Gray, and offer much of the same seamless connectivity functionality available with Apple's more expensive Beats options.

Auto-play/pause is included, and the Beats Flex last for up to 12 hours without needing to be recharged. There's a Fast Fuel charging option that offers 1.5 hours of playback, and they feature Find My integration.

The pricing change of the Beats Flex was first noticed by Twitter user Pedro Henrique and was highlighted by 9to5Mac. The Beats Flex can be purchased from the Apple Store, but Amazon currently has them on sale for as low as $37, so those considering a purchase should buy them on Amazon before prices go up.

Top Rated Comments

Beats by Frey Avatar
4 weeks ago
Chip shortage has been around for decades. Every bag of Doritos is filled with 50% air.
Score: 40 Votes (Like | Disagree)
turbineseaplane Avatar
4 weeks ago
Don't worry -- I'm sure the price will come back down once chip shortages and supply constraints are ironed out..

:D ;) ;)
Score: 29 Votes (Like | Disagree)
Mascots Avatar
4 weeks ago

Tim Cook needs to pay for his mansions. Steve Jobs never flaunted his money in fancy houses.

Everybody has to be a Jeff Bezos.

https://therealdeal.com/la/2021/09/27/buyer-confirmed-finally-tim-cook-paid-10m-for-la-quinta-mansion/
Jobs bought a $3.5 million dollar historical mansion and let it fall into disrepair over the course of 11 years just so he would have an excuse to destroy it just to build a “smaller less complicated house”.

But since he died before being able to build a house after successfully demolishing the nightmare he created out of pure greed, he never flaunted money in fancy housing... /s

jfc you people and this weird deifying of Jobs.
Score: 25 Votes (Like | Disagree)
JPack Avatar
4 weeks ago
Just bought a pair of AirDots 2 for $12, direct from Xiaomi. Seems like chip shortages and price increases only affect certain companies. ?
Score: 16 Votes (Like | Disagree)
anthorumor Avatar
4 weeks ago
"It comes down to one word: 'Courage.' Now, pay just $70, for the first time ever in our Beats Flex Headphones line. We think you're going to love it."
Score: 11 Votes (Like | Disagree)
kerr Avatar
4 weeks ago
In this time of economic uncertainty, I am really concerned for Apple. I hope they can survive this difficult period.
Score: 10 Votes (Like | Disagree)

Related Stories

Cool Beats Colors Feature

Kim Kardashian Spotted Wearing Upcoming Beats Fit Pro Earbuds

Wednesday October 20, 2021 9:18 pm PDT by
Beats apparently has some new earbuds on the way, as assets bundled in the release candidate version of iOS 15.1 this week revealed upcoming "Beats Fit Pro" wireless earphones that look similar to the recently launched Beats Studio Buds but with wingtips for additional support in the ear. Rumors suggest the Beats Fit Pro should launch around November 1, but at least one celebrity has gotten...
Cool Beats Colors Feature

New Beats Fit Pro Headphones Revealed in iOS 15.1 Beta

Monday October 18, 2021 1:56 pm PDT by
Apple today unveiled third-generation AirPods with a similar design as the AirPods Pro and several new features, but those likely aren't the only new headphones launching soon, as MacRumors contributor Steve Moser has found images of unreleased Beats Fit Pro earbuds in the iOS 15.1 Release Candidate seeded earlier today. The images reveal that the Beats Fit Pro will look similar to the Beats ...
Beats Studio Buds feature 3

Deals: Get the New Beats Studio Buds for $129.99 ($20 Off)

Tuesday August 10, 2021 6:24 am PDT by
The Beats Studio Buds earphones are seeing a notable discount across several retailers this week. You can get the accessory for $129.99, down from $149.99. This price is available at Verizon, Amazon, Target, Best Buy, Walmart, and B&H Photo. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps ...
beats studio3 a cold wall

Apple Reveals New Limited Edition Beats Studio3 Headphones

Monday September 27, 2021 10:00 am PDT by
Apple has unveiled limited edition Beats Studio3 headphones in partnership with A-COLD-WALL, a fashion brand by British designer Samuel Ross. The wireless headphones will be available in a slate color with a "speckled cement" finish that covers both the headphones and ear cushions. There's an ACW logo on the outside of the headband, while the inside of the headband has a clay color with more ...
beats studio buds 1 1

LeBron James Spotted Wearing Unreleased Beats Studio Buds

Wednesday May 26, 2021 2:41 pm PDT by
Apple's unreleased Beats Studio Buds were today spotted out in the wild in a set of Instagram photos shared by LeBron James. James appears to be wearing the Beats Studio Buds in white, based on the shape and design of the earbuds in his ears. It's difficult to get a good look at the Beats Studio Buds worn by James, but we've already seen several closer views of the upcoming earbuds. The...
oct 6 deal

Deals: Woot Shares First Sale on AirTag 4-Pack and Amazon Discounts Multiple Beats Headphones

Wednesday October 6, 2021 6:39 am PDT by
Today we're tracking a few notable discounts across Apple and Beats products, including the first straight cash markdown on the AirTag 4-pack. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running. AirTag At Woot, you can get the AirTag 4-pack for $94.99, down from...
beats studio buds size 2

New Beats Studio Buds Images Spotted in Regulatory Database

Wednesday June 9, 2021 11:05 am PDT by
Additional signs of the Beats Studio Buds are continuing to pop up ahead of their release, with new images and details found in a Taiwan's NCC (National Communications Commission) database. We've already seen multiple pictures of the Beats Studio Buds, which feature a wire-free in-ear stemless design that sets them apart from prior Beats headphones and the AirPods. The database photos give...
beats studio buds red

Beats Studio Buds Launch Today With Apple Store Pickup Now Available

Friday June 25, 2021 7:38 am PDT by
Today marks the launch of Apple's new Beats Studio Buds wireless earbuds, with pre-orders beginning to arrive to customers and same-day pickup now available at select Apple Stores in the United States and Canada. Additional retailers like Best Buy, Target, and Walmart are also selling the earbuds, which come in white, black, and red. Priced at $149.99, the Beats Studio Buds feature a compact ...
beats studio buds red

Beats Studio Buds Now Available to Order in Many European Countries

Tuesday July 20, 2021 2:15 am PDT by
Apple has opened orders for its Beats Studio Buds on the other side of the Atlantic, with the wireless earbuds now available in several European countries including France, Germany, Spain, Italy, and the United Kingdom. Additional retailers like Amazon and John Lewis are also selling them. Launched in the U.S. and Canda last month, Beats Studio Buds feature a compact round design without any ...
apple music album cover art

Apple Offering 6-Month Apple Music Subscription Free for Owners of Select AirPods and Beats Models

Tuesday September 21, 2021 2:33 am PDT by
Apple today launched a new offer that provides owners of the second-generation AirPods, AirPods Pro, AirPods Max, and select Beats products with a six-month free subscription to Apple Music. The offer is only valid for new Apple Music subscribers, and no new purchase is required, so this is open to any users who currently own an eligible product. Eligible products include the...