Recent sightings of a notchless iPhone in highly popular Apple TV+ comedy "Ted Lasso" have led to sensational headlines suggesting this is a canny bit of product placement on Apple's part and that the iPhone 13 will be notchless. In actuality – and this could go without saying – the phone in question is very likely just showing a poorly superimposed display added in post-production.
Notchless iPhone in scene from "Ted Lasso"
The mythical notchless iPhone appears in two separate scenes in the second season of "Ted Lasso," specifically in episode six, "The Signal." In both scenes, an iPhone can be seen with an on-screen user interface identifiable as iOS, but without a notch at the top of the display.
The idea that Apple would reveal an unannounced flagship product in a pre-recorded show is certainly a tantalizing prospect, but it's a tenuous theory at best. TV shows routinely apply artificial overlays onto digital displays in post-production in order to make their contents clearer for viewers to see – in this case, an iOS Lock Screen.
Notchless iPhone in scene from "Ted Lasso"
That's not to say Apple isn't penchant to product placement in its shows, but the notch has been a mainstay of the iPhone throughout four generations of the device, and the iPhone 13 will be no different, with the notch continuing to remain on the front of Apple's upcoming smartphones. However, the iPhone 13 is expected to feature a smaller notch, and several reputable sources have indicated that the notch size will shrink in 2021, including Apple analyst Ming-Chi Kuo.
Looking further ahead into the future, 2022's "iPhone 14" is expected to finally ditch the notch, replacing it with an Android-style hole-punch camera. Where Apple goes from there is unclear, but a rumor in 2019 claimed Apple has prototyped at least one iPhone with no notch, with the TrueDepth camera sensors for Face ID instead housed in the thin bezel above the display.
Apple is not expected to release a standard iPhone 18 model this year, according to a growing number of reports that suggest the company is planning a significant change to its long-standing annual iPhone launch cycle.
Despite the immense success of the iPhone 17 in 2025, the iPhone 18 is not expected to arrive until the spring of 2027, leaving the iPhone 17 in the lineup as the latest...
The company behind the BlackBerry-like Clicks Keyboard accessory for the iPhone today unveiled a new Android 16 smartphone called the Clicks Communicator.
The purpose-built device is designed to be used as a second phone alongside your iPhone, with the intended focus being communication over content consumption. It runs a custom Android launcher that offers a curated selection of messaging...
Apple's restrained artificial intelligence strategy may pay off in 2026 amid the arrival of a revamped Siri and concerns around the AI market "bubble" bursting, The Information argues.
The speculative report notes that Apple has taken a restrained approach with AI innovations compared with peers such as OpenAI, Google, and Meta, which are investing hundreds of billions of dollars in data...
Tuesday December 30, 2025 2:11 pm PST by Juli Clover
The Apple Fitness+ Instagram account today teased that the service has "big plans" for 2026. In a video, several Apple Fitness+ trainers are shown holding up newspapers with headlines related to Apple Fitness+.
What's Apple Fitness+ Planning for the New Year?
Something Big is Coming to Apple Fitness+
The Countdown Begins. Apple Fitness+ 2026 is Almost Here
2026 Plans Still Under ...
Wednesday December 31, 2025 9:59 am PST by Juli Clover
Apple hasn't updated the Mac Pro since 2023, and according to recent rumors, there's no update coming in the near future. In fact, Apple might be finished with the Mac Pro.
Bloomberg recently said that the Mac Pro is "on the back burner" and has been "largely written off" by Apple. Apple apparently views the more compact Mac Studio as the ideal high-end pro-level desktop, and it has almost...
Language learning app Duolingo has apparently been using the iPhone's Live Activity feature to display ads on the Lock Screen and the Dynamic Island, which violates Apple's design guidelines.
According to multiple reports on Reddit, the Duolingo app has been displaying an ad for a "Super offer," which is Duolingo's paid subscription option.
Apple's guidelines for Live Activity state that...
Wednesday December 31, 2025 8:39 am PST by Eric Slivka
Apple today added the final 13-inch MacBook Air powered by Intel processors, the Apple Watch Series 5, and additional products to its vintage products list. The iPhone 11 Pro was also added to the list after the iPhone 11 Pro Max was added back in September.
The full list of products added to Apple's vintage and obsolete list today:
MacBook Air (Retina, 13-inch, 2020)
iPhone 8 Plus 128GB ...
Apple today announced a number of updates to Apple Fitness+ and activity with the Apple Watch.
The key announcements include:
New Year limited-edition award: Users can win the award by closing all three Activity Rings for seven days in a row in January.
"Quit Quitting" Strava challenge: Available in Strava throughout January, users who log 12 workouts anytime in the month will win an ...
That's a lot of work for someone to go through in post to remove that notch!
No, it’s more work to include the notch. Because they’re already superimposing the contents of the display. However adding the notch makes it more difficult because imperfections in the tracking/keyframing would be more obvious with a jittering notch on an iPhone display.
Why does Apple decide to maintain the Face ID on the era of face-masks while it also creates an undesired notch taking valuable screen space? Simple: FACE ID IS A GREAT EMOTIONAL SURVEILLANCE FEATURE AI face gesture tracking meta-data has a GREAT commercial value as businesses can buy peoples facial responses to products & services, same way most smartphones hear your voice 24/7 to offer targeted advertising (nothing new). Because it is a profitable business for Apple, it is here to stay way long and re-adapt into under-screen sensors..
The fact I had to ponder if this was satire or real, says a lot about the comments lately here and on social media.
A faked iPhone, because Apple is ashamed for the notch. Watching Ted Lasso in a few years from now would always remind them about the ugly notch they had.
