Vivo Joins Android Brands Looking to Compete With Apple Card

Chinese smartphone maker Vivo appears to be preparing "VivoCard" as a rival to Apple Card, following similar moves by Apple competitors Google, Samsung, Huawei, and Oppo.

apple card feature2
According to Chinese trademark filings from late last month seen by DroidMaze, Vivo is attempting to trademark "VivoCard." The trademark is filed under international classifications, meaning that the company hopes to use the "VivoCard" brand overseas.

Apple launched the ‌Apple Card‌ in 2019 as a credit card that is linked to Apple Pay and built directly into the iPhone's Wallet app. Apple partners with Goldman Sachs for the card, which is optimized for ‌‌Apple Pay‌‌ but will still work as a traditional credit card for all of your transactions. ‌Apple Card‌ also offers a number of features such as Daily Cash, spending tracking, purchase notifications, an engraved titanium physical card, and more.

Following the launch of ‌Apple Card‌, leaked images showed that Google was developing its own physical and virtual debit card in partnership with banks in the United States, featuring the ability to add or remove funds from the card after connecting a bank account.

In 2020, Samsung launched "Samsung Pay Card" in the captive market of the UK, where ‌Apple Card‌ is currently unavailable, with a comparable offering of cashback, instant spend notifications, and software integration. Huawei has also launched "Huawei Card," featuring a very similar model to ‌Apple Card‌ with a physical and virtual card, cashback, and other perks.

Last month, similar Chinese trademark filings revealed that Oppo was the next Android brand looking to join the smart card market, but the news that Vivo is also planning to move into the space means that Apple is likely to face at least five Android competitors to ‌Apple Card‌ in the near future.

Given the increasing number of smart card options from major tech companies, it is likely that VivoCard will seek to compete with cashback and software integrations, but little else is known about the company's new finance product at this early stage.

Top Rated Comments

aknabi Avatar
20 months ago
When I worked for Apple's original design firm I was on many projects with folks like those mentioned in China and Korea... in every single discovery brief the client would say "We want to make it just like Apple. Copy Apple"... even when we had solutions that were superior to what Apple has they ended up just copying Apple... with no regard to strategy or goal beyond moving more units by "being like Apple" via copying vs. a cohesive strategy backed by an eco-system that maps to it... ?‍♂️
Score: 3 Votes (Like | Disagree)
Deguello Avatar
20 months ago

I don't see the benefit of owning more than 1, and stretching it, 2 credit cards. I don't see why some people have on average 3+

One main credit card and one secondary backup. Why do companies believe we want so many?
AMEX for the travel benefits.

Discover because AMEX isn’t accepted everywhere and isn’t great for rewards, anyway, and because its cashback reward partners are pretty useful for me right now.

Visa because AMEX and Discover still aren’t accepted everywhere.

Mastercard because I wanted the check out Apple’s card.
Score: 2 Votes (Like | Disagree)
ugahairydawgs Avatar
20 months ago

This just seems so stupid. Who gets a credit card purely our of brand loyalty.
You haven't met people that make poor financial decisions?
Score: 1 Votes (Like | Disagree)
FightTheFuture Avatar
20 months ago

Not interested. Wasn’t interested in ApplePay and not interested in these clones.
You mean AppleCard. AppleCard is my semi-default card which I share with a different 2% card. Considering my Apple Music and AppleCare subs, along with my Apple device purchases, AppleCard is a no brainer for me.
Score: 1 Votes (Like | Disagree)
libertysat Avatar
20 months ago
Wish Apple card was or had a Visa vs their MasterCard.
Costco doesn't take MC

Been using AppleCard from launch
Score: 1 Votes (Like | Disagree)
nicho Avatar
20 months ago

the real question is, whos gonna use credit card in china. alipay and similarly like it already works really well in china.
the real real question is why you think that using alipay and using a credit card are analogous... alipay is equivalent to apple pay, not apple card.

the real real real question is how you missed the line "The trademark is filed under international classifications, meaning that the company hopes to use the "VivoCard" brand overseas." Overseas being... not in China.
Score: 1 Votes (Like | Disagree)

Popular Stories

iOS 16

iOS 16.3 Now Available for Your iPhone With These 4 New Features

Friday February 3, 2023 1:13 pm PST by
Apple released iOS 16.3 in late January following nearly six weeks of beta testing. The software update is available for the iPhone 8 and newer, and while it is a relatively minor update, it still includes a handful of new features, changes, and bug fixes. Below, we've recapped new features in iOS 16.3, including support for physical security keys as a two-factor authentication option for...
ipad air purple

Deals: M1 iPad Air Hits Record-Low Prices at TigerDirect, Starting at $313.99 (48% Off)

Saturday February 4, 2023 10:05 am PST by
Online retailer TigerDirect has slashed pricing on the M1 iPad Air in several colors, offering the base 64GB configuration for just $313.99 in Purple and Pink. Note: MacRumors is an affiliate partner with TigerDirect. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running. That's a savings of 48% compared to Apple's normal $599.00...
Apple Silicon Teal Feature

The Next Big Apple Silicon Device May Not Be a Mac or iPad

Wednesday February 1, 2023 3:57 am PST by
Apple's next device with an Apple silicon chip may not be a Mac or an iPad, but rather an advanced external display, according to recent reports. The display, which is rumored to arrive this year, is expected to sit somewhere between the $1,599 Studio Display and the $4,999 Pro Display XDR – but more exact information about the device's positioning and price point is as yet unknown. While ...
iPhone 14 Pro Purple Side Perspective Feature Purple

Gurman: Apple Considering New High-End iPhone Alongside Pro and Pro Max

Sunday February 5, 2023 6:07 am PST by
Apple has discussed selling a new top-of-the-line iPhone alongside the Pro and Pro Max models in 2024 at the earliest, according to Bloomberg's Mark Gurman. Based on this timeframe, the device would be part of the iPhone 16 lineup or later. In a September 2022 edition of his weekly "Power On" newsletter, Gurman said there was "potential" for an iPhone 15 Ultra to replace the iPhone 15 Pro...
HomePod 2 White and Midnight Feature Purple Blue

Apple Explains Why HomePod Was Released Again, Wi-Fi 4 Limitation, and More

Thursday February 2, 2023 7:57 am PST by
Apple's VP of hardware engineering Matthew Costello and product marketing employee Alice Chan recently spoke with Men's Journal and TechCrunch about the new second-generation HomePod in wide-ranging interviews about the smart speaker. Apple discontinued the original full-size HomePod in March 2021 after multiple reports indicated that sales of the speaker were lackluster, but Chan told Men's ...
webkit vs chromium feature

Google Working on Browser for iOS That Would Break Apple's App Store Rules

Saturday February 4, 2023 1:30 am PST by
Google's Chromium developers are working on an experimental web browser for iOS that would break Apple's browser engine restrictions, The Register reports. The experimental browser, which is being actively pursued by developers, uses Google's Blink engine. Yet if Google attempted to release it on the App Store, it would not pass Apple's App Review process. Apple's App Store rules dictate...
iOS 16

Apple Preparing iOS 16.3.1 Update for iPhone as Wait for iOS 16.4 Beta Continues

Thursday February 2, 2023 6:41 am PST by
Apple appears to be preparing an iOS 16.3.1 update for the iPhone, based on evidence of the software in our website's analytics logs this week. It's unclear when the update will be released, but it will likely be available at some point in February. The same logs have accurately foreshadowed the release of several previous updates, including iOS 16.0.3 and iOS 16.1.1 most recently, so they...
maxresdefault

Hands-On With Apple's Second-Generation HomePod

Friday February 3, 2023 1:28 pm PST by
Today is the official launch day for the second-generation HomePod that was introduced in January, and we picked one up to compare it to the original HomePod that Apple discontinued in 2021. Subscribe to the MacRumors YouTube channel for more videos. Design wise, the second-generation HomePod looks a lot like the first-generation model, featuring the same rounded design and acoustic mesh...