Apple Stores Won't See 'Major Shift' in Operations After Reopening Worldwide
Apple's retail chief Deirdre O'Brien recently spoke with CNBC's Josh Lipton about the future of Apple Stores amid a transition to a post-pandemic world.
As noted by 9to5Mac's Michael Steeber, June 15 marked the first day that all Apple Store locations were open around the world, as public health restrictions begin to ease in many countries. O'Brien confirmed that all Apple Store locations are now open, adding that more people are getting out and about as life returns to a more familiar state.
O'Brien does not anticipate a "major shift" in operations moving forward, but Apple does continue to offer customers one-on-one shopping sessions with a Specialist as well as Genius Bar reservations at many locations. The retail chief expects Apple Stores to remain a "hub of activity" with free "Today at Apple" creative sessions and more.
Apple has over 500 stores around the world, including a new Tower Theatre location in Downtown Los Angeles that opens today.