Apple Stores Won't See 'Major Shift' in Operations After Reopening Worldwide
Apple's retail chief Deirdre O'Brien recently spoke with CNBC's Josh Lipton about the future of Apple Stores amid a transition to a post-pandemic world.
As noted by 9to5Mac's Michael Steeber, June 15 marked the first day that all Apple Store locations were open around the world, as public health restrictions begin to ease in many countries. O'Brien confirmed that all Apple Store locations are now open, adding that more people are getting out and about as life returns to a more familiar state.
O'Brien does not anticipate a "major shift" in operations moving forward, but Apple does continue to offer customers one-on-one shopping sessions with a Specialist as well as Genius Bar reservations at many locations. The retail chief expects Apple Stores to remain a "hub of activity" with free "Today at Apple" creative sessions and more.
Apple has over 500 stores around the world, including a new Tower Theatre location in Downtown Los Angeles that opens today.
Top Rated Comments
This has existed for a few years already, see my comment above.
Or just do it all yourself—pay for accessories right through the Store app or purchase serialized products like iPhones, Macs, iPads, etc using express pickup from the store. Show an employee your pickup barcode and an ID and you’re out the door. Way easier than waiting for employee assistance. IIRC, prior to the pandemic, when you entered the Apple Store, if you were picking up a purchase, you could request the store bring your items right in the app—no wait to find an employee to finalize your pickup.
See previous comments above. Will almost certainly be quicker than waiting for a Store associate or a cashier line to help.
Apple makes is easier to purchase their stuff than pretty much any other retailer with physical brick and mortar stores. Their stores are crazy busy, always have been and will continue that way because is the popularity of their product. Just use the systems they’ve put in place. Need to make a quick purchase, use the store app. Need some guidance, schedule a one-on-one shopping appointment. Can’t really get much simpler considering the circumstances.
I get that’s what makes Apple stores a special place to hangout but it’s so hard to find a specialist to check out.