The store will reside in the historic Tower Theatre originally designed in the heart of Los Angeles in 1927. Apple has collaborated with the local community, leading preservationists, and artists to "thoughtfully preserve and restore the theater’s beauty and grandeur."
Apple's senior vice president of retail, Deirdre O’Brien, says that this new store "honors the rich history and legacy of this entertainment capital" and that it builds on Apple's special relationship with the people of Los Angeles. The store will mark the 26th Apple Store in the greater Los Angeles area and employ 100 retail team members. Photos of the upcoming store can be seen on Apple's press release.
Friday October 30, 2026 3:20 pm PDT by Joe Rossignol
In a memo shared with Apple Stores and Apple Authorized Service Providers this week, and later obtained by MacRumors, Apple provided technicians with guidance on how to diagnose and address the iPhone Duo's inner display cracking issue.
If a customer reports the issue, Apple advised technicians to inspect the iPhone Duo and repair or replace it in accordance with their standard procedures....
Sunday October 25, 2026 8:18 am PDT by Joe Rossignol
Bloomberg's Mark Gurman today reported that Apple is facing a growing problem where some people will buy iPhones or other products and either remove accessories from the box, open up the device and remove components, and/or remove the entire device, and then attempt to return the box hoping that the employee will not notice.
When a customer seeks to return an iPhone, he said that Apple's...
Monday October 19, 2026 11:00 am PDT by Joe Rossignol
For a limited time, the iPhone Duo and the iPhone 18 Pro Max will be limited to customers with a pickup reservation at Apple Stores in Japan, South Korea, and the United Arab Emirates, according to notices posted on Apple's localized websites for those countries.
The notices suggest that the iPhone Duo will not be available for walk-in customers at Apple's retail locations in Japan, South...
Why am I not astonished there are people hating on what Apple has done here? Such childish comments.
Apple taking an historic Los Angeles theater built in 1927 that was likely going to be demolished and spending many millions of dollars (I wouldn't even be close estimating this, $50+ million?), carefully preserving its architectural opulence and grandeur and bringing it up to current commercial building codes, to benefit the arts district in general and people who visit. Huge hat-tip to Apple!
Beautiful, except for the fact that it's in downtown.
Downtown may still be rough around the edges (to say the least), but east of downtown, the rejuvenated "Arts District" is nothing less than amazing. What was no-mans-land a few years ago is now a thriving, booming neighborhood, with brand new housing, shops and restaurants. All it takes is a spark and some money and neighborhoods can change.
The west side of Manhattan went from "Hell's Kitchen" to "Chelsea" in a matter of a few years. I grew up in New York and remember when 42nd Street was too seedy to drive down, let alone walk. Investment by Disney, among others, changed all that. Disney did something similar in Hollywood when they restored the historic El Capitan theatre. Here's hoping Apple's investment in downtown LA is equally transformative.
