'Today at Apple' Expanding With New 'Creative Studios' Initiative

Apple today announced an expansion of its "Today at Apple" program with a new "Creative Studios" initiative that will provide career-building mentorship, professional industry skills training, creative resources, and access to Apple's full line of products like the iPhone, iPad, and Mac to underrepresented communities around the world.

today at apple creative studios 1
Creative Studios will launch first in Los Angeles and Beijing, followed by Bangkok, London, Chicago, and Washington, D.C. later this year. In each city, Apple said it will work hand-in-hand with nonprofit community organizations to connect youth with mentors and established artists, such as Grammy Award-winning producer Larrance "Rance" Dopson.

Creative Studios programming will revolve around creative areas such as music, film, photography, and art and design, and will be available to young people who face barriers to meaningful artistic education, according to Apple. An eight to 12 week curriculum will provide hands-on sessions, insider industry knowledge, and ongoing feedback from mentors.

In Los Angeles, Creative Studios runs from June 26 to July 22, with free registration available on Apple's website.

Top Rated Comments

laz232 Avatar
17 weeks ago
I greatly enjoy music and art and think they are important aspects of human existence.

I also think that we now live in a society where we have way to many "artists" and artist wannabees. There are not sufficient eyeballs to consume all the media that is being created and I'm getting rather sad by all the kids that think (expect?) that they can be "creatives" and "content creators" rather than plumbers, woodworkers etc.

We need to engender an understanding that there are going to be a lot of work in the future in jobs that are not "fun" and that the cost of this entertainment industry is the funneling of future costs, via companies from a dwindling future workforce.

And this is not some kind of "bah humbug" moment - as I said - art is important to humankind - but it is a fallacy to believe that a society of tiktok musicians or instagram artists is any more laudable than a society of lawyers or social scientists.
Score: 5 Votes (Like | Disagree)
triton100 Avatar
17 weeks ago

I greatly enjoy music and art and think they are important aspects of human existence.

I also think that we now live in a society where we have way to many "artists" and artist wannabees. There are not sufficient eyeballs to consume all the media that is being created and I'm getting rather sad by all the kids that think (expect?) that they can be "creatives" and "content creators" rather than plumbers, woodworkers etc.

We need to engender an understanding that there are going to be a lot of work in the future in jobs that are not "fun" and that the cost of this entertainment industry is the funneling of future costs, via companies from a dwindling future workforce.

And this is not some kind of "bah humbug" moment - as I said - art is important to humankind - but it is a fallacy to believe that a society of tiktok musicians or instagram artists is any more laudable than a society of lawyers or social scientists.
pandora's box was opened when social media became king.

It will likely be impossible to reframe the mindset of young kids who see how easy some can make money through youtube or tik tok. Many will want a piece of that pie.

Why work in a grocery store at 16 when you can garner a million followers doing something fun that will earn more.

Like you say though the sad reality is that many kids will be set up for disappointment. Every inner city kid wants to be a rapper or sports star and there's not enough opportunities to go round.
Score: 4 Votes (Like | Disagree)
TheYayAreaLiving Avatar
17 weeks ago
This is just wonderful. Glad Apple is doing this. Such a great cause.
Score: 2 Votes (Like | Disagree)
pinsquid Avatar
17 weeks ago
When I used to work for Apple, we started participating in some outreach programs like this at our store and they're really cool. Obviously this program is at a different level and industry professionals are involved, but even what we did gave opportunity for people from all walks to use industry-standard tools (especially regarding music). I hope that it goes past mentorship and training though and donations of the actual hardware happen, as that is often a large barrier to get into the creative digital arts.
Score: 2 Votes (Like | Disagree)
InuNacho Avatar
17 weeks ago

Expand your thinking. For one the richest cities on the planet, London has a huge wealth disparity gap. Poverty is massive.
Oh I am well aware of that, I live in one of the "poorer" enclaves of Silicon Valley about a 15 minute drive from Apple HQ. My neighbor drives a Tesla and my other a 90s van.
It feels like typical Apple marketing though. Why not Baltimore, Detroit, Philly, etc?
Heck, why not our own backyard in Oakland?
Score: 1 Votes (Like | Disagree)
triton100 Avatar
17 weeks ago

So cities where people can afford to buy the Apple products they're showcasing.
Expand your thinking. For one the richest cities on the planet, London has a huge wealth disparity gap. Poverty is massive.
Score: 1 Votes (Like | Disagree)

Related Stories

today at apple creative studios 1

Apple Expands 'Today at Apple Creative Studios' Initiative to Washington and Chicago

Wednesday September 1, 2021 5:26 am PDT by
Apple today announced that it's expanding its "Creative Studios" initiative, part of Today at Apple, to Washington D.C. and Chicago, offering "career-building programming and creative resources to underrepresented communities." The new initiative will launch in collaboration with local and community partners and non-profits to enable writers, photographers, and others to have access to...
LoveFrom hero

Jony Ive's 'LoveFrom' Design Firm Launches Official Website

Tuesday October 12, 2021 1:51 am PDT by
LoveFrom, the design firm co-founded in 2019 by Apple's former design chief Jony Ive and fellow designer Marc Newson, this week unveiled its official website, LoveFrom.com. The site reveals for the first time LoveFrom's visual identity, which was designed by Ive and other members of the "creative collective," including English art director Peter Saville, and Chris Wilson and Antonio...
maxresdefault

'Today at Apple' Sessions Coming to YouTube, Starting With 'Peanuts' Video

Wednesday July 14, 2021 6:24 am PDT by
Apple today announced that its free "Today at Apple" creative sessions are expanding to YouTube, as reported by CNET. The first session on YouTube was uploaded today and explores how to draw yourself as a "Peanuts" character in the Pages app using an iPad and Apple Pencil with the help of Apple TV+ series "The Snoopy Show" storyboard artist Krista Porter and Apple retail employee Anthony....
apple encircle provo location

Apple CEO Tim Cook to Attend Fundraising Dinner Benefiting LGBTQ+ Youth

Thursday September 23, 2021 12:25 pm PDT by
Apple CEO Tim Cook, Utah Jazz owners Ryan and Ashley Smith, and Imagine Dragons lead singer Dan Reynolds and his wife recording artist Aja Volkman are set to headline a fundraising dinner on October 13 that will benefit LGBTQ+ youth services non-profit Encircle. Encircle provides mental health services for LGBTQ+ youth and their families. Back in February, Encircle launched a "$8 Million, 8...
maxresdefault

'Today at Apple' Session Explores Taking Expressive Pet Portraits

Wednesday August 25, 2021 6:26 am PDT by
Apple today shared a new "Today at Apple" session on YouTube, exploring how to shoot expressive pet portrait photos, with the help of photographer Sophie Gamand and Jahmyra from Today at Apple. The playful session encourages participants to use their iPhone at the correct height, tune into the pet's personality, and take a look at showcase pet portraits for inspiration and top takeaways. ...
maxresdefault

Apple Launches New Mini YouTube Documentary Series 'The Spark'

Thursday September 23, 2021 9:26 am PDT by
Apple today launched a new documentary mini series on YouTube called "The Spark," which the company says is designed to explore the "the origin stories of some of culture's biggest songs and the creative journeys behind them." The first seven-minute video focuses on "Under the Sun," a new song from singer-songwriter Cuco. Cuco explains his songwriting process and how he came up with the idea ...
jony ive tim cook steve jobs theater

Ferrari Announces Multi-Year Partnership With Apple's Former Design Chief Jony Ive

Monday September 27, 2021 8:12 am PDT by
Ferrari and its parent company Exor today announced a multi-year creative partnership with LoveFrom, the design firm co-founded by Apple's former design chief Jony Ive and fellow designer Marc Newson. "The first expression of this new partnership will bring together Ferrari's legendary performance and excellence with LoveFrom's unrivalled experience and creativity that has defined...
beats studio3 a cold wall

Apple Reveals New Limited Edition Beats Studio3 Headphones

Monday September 27, 2021 10:00 am PDT by
Apple has unveiled limited edition Beats Studio3 headphones in partnership with A-COLD-WALL, a fashion brand by British designer Samuel Ross. The wireless headphones will be available in a slate color with a "speckled cement" finish that covers both the headphones and ear cushions. There's an ACW logo on the outside of the headband, while the inside of the headband has a clay color with more ...
for all mankind apple tv plus

Apple TV+ Shows 'For All Mankind' and 'Calls' Win Emmy Awards

Wednesday August 25, 2021 11:02 am PDT by
The Television Academy today announced 2021 Emmy Award winners in juried categories focusing on motion design, animation, costume, and interactive programming, with two Apple TV+ shows winning awards. "For All Mankind" won in the Outstanding Innovation in Interactive Programming category for the augmented reality app that Apple released alongside the show. "For All Mankind: Time Capsule" let ...
maxresdefault

'Today at Apple' Session Explores How to Create Looping Videos in the Clips App

Wednesday August 11, 2021 7:23 am PDT by
Apple today shared a new "Today at Apple" session on YouTube, exploring how to shoot and edit looping videos in the Clips app, with the help of director Romain Laurent and Jahmyra from Today at Apple. Viewers are encouraged to get involved simply with an iPhone and the Clips app, but may also wish to take advantage of a selfie stick or tripod. The session covers how to make a simple loop ...