'Today at Apple' Expanding With New 'Creative Studios' Initiative

Apple today announced an expansion of its "Today at Apple" program with a new "Creative Studios" initiative that will provide career-building mentorship, professional industry skills training, creative resources, and access to Apple's full line of products like the iPhone, iPad, and Mac to underrepresented communities around the world.

today at apple creative studios 1
Creative Studios will launch first in Los Angeles and Beijing, followed by Bangkok, London, Chicago, and Washington, D.C. later this year. In each city, Apple said it will work hand-in-hand with nonprofit community organizations to connect youth with mentors and established artists, such as Grammy Award-winning producer Larrance "Rance" Dopson.

Creative Studios programming will revolve around creative areas such as music, film, photography, and art and design, and will be available to young people who face barriers to meaningful artistic education, according to Apple. An eight to 12 week curriculum will provide hands-on sessions, insider industry knowledge, and ongoing feedback from mentors.

In Los Angeles, Creative Studios runs from June 26 to July 22, with free registration available on Apple's website.

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Top Rated Comments

laz232 Avatar
39 months ago
I greatly enjoy music and art and think they are important aspects of human existence.

I also think that we now live in a society where we have way to many "artists" and artist wannabees. There are not sufficient eyeballs to consume all the media that is being created and I'm getting rather sad by all the kids that think (expect?) that they can be "creatives" and "content creators" rather than plumbers, woodworkers etc.

We need to engender an understanding that there are going to be a lot of work in the future in jobs that are not "fun" and that the cost of this entertainment industry is the funneling of future costs, via companies from a dwindling future workforce.

And this is not some kind of "bah humbug" moment - as I said - art is important to humankind - but it is a fallacy to believe that a society of tiktok musicians or instagram artists is any more laudable than a society of lawyers or social scientists.
Score: 5 Votes (Like | Disagree)
triton100 Avatar
39 months ago

I greatly enjoy music and art and think they are important aspects of human existence.

I also think that we now live in a society where we have way to many "artists" and artist wannabees. There are not sufficient eyeballs to consume all the media that is being created and I'm getting rather sad by all the kids that think (expect?) that they can be "creatives" and "content creators" rather than plumbers, woodworkers etc.

We need to engender an understanding that there are going to be a lot of work in the future in jobs that are not "fun" and that the cost of this entertainment industry is the funneling of future costs, via companies from a dwindling future workforce.

And this is not some kind of "bah humbug" moment - as I said - art is important to humankind - but it is a fallacy to believe that a society of tiktok musicians or instagram artists is any more laudable than a society of lawyers or social scientists.
pandora's box was opened when social media became king.

It will likely be impossible to reframe the mindset of young kids who see how easy some can make money through youtube or tik tok. Many will want a piece of that pie.

Why work in a grocery store at 16 when you can garner a million followers doing something fun that will earn more.

Like you say though the sad reality is that many kids will be set up for disappointment. Every inner city kid wants to be a rapper or sports star and there's not enough opportunities to go round.
Score: 4 Votes (Like | Disagree)
TheYayAreaLiving ?️ Avatar
39 months ago
This is just wonderful. Glad Apple is doing this. Such a great cause.
Score: 2 Votes (Like | Disagree)
pinsquid Avatar
39 months ago
When I used to work for Apple, we started participating in some outreach programs like this at our store and they're really cool. Obviously this program is at a different level and industry professionals are involved, but even what we did gave opportunity for people from all walks to use industry-standard tools (especially regarding music). I hope that it goes past mentorship and training though and donations of the actual hardware happen, as that is often a large barrier to get into the creative digital arts.
Score: 2 Votes (Like | Disagree)
InuNacho Avatar
39 months ago

Expand your thinking. For one the richest cities on the planet, London has a huge wealth disparity gap. Poverty is massive.
Oh I am well aware of that, I live in one of the "poorer" enclaves of Silicon Valley about a 15 minute drive from Apple HQ. My neighbor drives a Tesla and my other a 90s van.
It feels like typical Apple marketing though. Why not Baltimore, Detroit, Philly, etc?
Heck, why not our own backyard in Oakland?
Score: 1 Votes (Like | Disagree)
triton100 Avatar
39 months ago

So cities where people can afford to buy the Apple products they're showcasing.
Expand your thinking. For one the richest cities on the planet, London has a huge wealth disparity gap. Poverty is massive.
Score: 1 Votes (Like | Disagree)