'Today at Apple' Expanding With New 'Creative Studios' Initiative
Apple today announced an expansion of its "Today at Apple" program with a new "Creative Studios" initiative that will provide career-building mentorship, professional industry skills training, creative resources, and access to Apple's full line of products like the iPhone, iPad, and Mac to underrepresented communities around the world.
Creative Studios will launch first in Los Angeles and Beijing, followed by Bangkok, London, Chicago, and Washington, D.C. later this year. In each city, Apple said it will work hand-in-hand with nonprofit community organizations to connect youth with mentors and established artists, such as Grammy Award-winning producer Larrance "Rance" Dopson.
Creative Studios programming will revolve around creative areas such as music, film, photography, and art and design, and will be available to young people who face barriers to meaningful artistic education, according to Apple. An eight to 12 week curriculum will provide hands-on sessions, insider industry knowledge, and ongoing feedback from mentors.
In Los Angeles, Creative Studios runs from June 26 to July 22, with free registration available on Apple's website.
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While year-over-year iPhone upgrades are not always groundbreaking, new features can begin to stack up over multiple generations. For example, the iPhone 15 Pro will be a notable upgrade for those who still have a three-year-old iPhone 12 Pro.
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Samsung today kicked off a special "Discover Samsung" event, which will be a week-long savings event focusing on Samsung monitors, smartphones, TVs, appliances, and more. While some deals will stick around the entire week (through March 26), others will refresh every day.
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Top Rated Comments
I also think that we now live in a society where we have way to many "artists" and artist wannabees. There are not sufficient eyeballs to consume all the media that is being created and I'm getting rather sad by all the kids that think (expect?) that they can be "creatives" and "content creators" rather than plumbers, woodworkers etc.
We need to engender an understanding that there are going to be a lot of work in the future in jobs that are not "fun" and that the cost of this entertainment industry is the funneling of future costs, via companies from a dwindling future workforce.
And this is not some kind of "bah humbug" moment - as I said - art is important to humankind - but it is a fallacy to believe that a society of tiktok musicians or instagram artists is any more laudable than a society of lawyers or social scientists.
It will likely be impossible to reframe the mindset of young kids who see how easy some can make money through youtube or tik tok. Many will want a piece of that pie.
Why work in a grocery store at 16 when you can garner a million followers doing something fun that will earn more.
Like you say though the sad reality is that many kids will be set up for disappointment. Every inner city kid wants to be a rapper or sports star and there's not enough opportunities to go round.
It feels like typical Apple marketing though. Why not Baltimore, Detroit, Philly, etc?
Heck, why not our own backyard in Oakland?