iPhone 12 is Most Popular Model in Flagship Lineup, Apple Also Seeing Strong Sales of Pro and Pro Max

Wednesday April 28, 2021 2:49 pm PDT by Juli Clover

During today's earnings call, Apple CEO Tim Cook was today asked about iPhone 12 sales and which iPhones were the most popular with consumers during the quarter. He confirmed that the ‌iPhone‌ 12 was the most popular, and sales of the ‌iPhone‌ 12 Pro and Pro Max were also strong, but there was no mention of iPhone 12 mini sales.

iphone12 lineup wide

iPhone 12, of the family, it's the most popular. We saw very strong sales of the Pro and Pro Max, and the revenue that you're seeing is a function of unit growth and revenue per unit growth.

There have been multiple reports suggesting that the ‌iPhone 12 mini‌ has not been as popular with consumers as expected, and ‌Tim Cook‌'s commentary seemingly confirms that it is the least popular of the four ‌iPhone‌ 12 models that Apple has released.

Apple is still planning on an iPhone 13 mini that will be released in 2021, but rumors from Apple analyst Ming-Chi Kuo suggest the 5.4-inch device will be discontinued in 2022.

Tag: Earnings

Top Rated Comments

neoelectronaut

31 months ago

Hey yo, screw Apple if they discontinue the iPhone Mini. Best damn iPhone I've owned in almost a decade.

Score: 25 Votes (Like | Disagree)

SteveW928

I'm not sure anyone was anticipating the mini being one of the best selling. But, it is an essential model/form-factor in the lineup. If Apple ends up getting rid of it, I'll chalk that up as one of Apple's top 5 blunders. (It is as essential to the iPhone lineup as the Mac Pro is to the Mac lineup. Quantities, even profits, are irrelevant. It just needs to be there.)

Score: 19 Votes (Like | Disagree)

Analog Kid

It's a shame that Apple didn't announce that the 12 mini was the 8th highest selling smartphone in the world, then MR could have used the headline they surely have cached: "Apple confirms 12 mini sucks".

Score: 13 Votes (Like | Disagree)

Most people say that they don't want a small phone. I say go even smaller Apple. The 12 mini is not mini at all.

Give me the smallest phone feasible, I always say. I ain't watching TV shows and movies on my phone; I have absolutely no need for a screen any bigger than what the iPhone 5/5c/5s offered.

Score: 11 Votes (Like | Disagree)

I imagine it's the same folks that used the infamous Steve Jobs thumb graphic.

I mean, it's not wrong. Have Human thumbs somehow gotten larger in the last ten years?

Score: 10 Votes (Like | Disagree)

DVNIEL

I’ve owned them all and the 12 mini is, by far, my most favorite iPhone. Also, it is the phone that optimally works with the MagSafe wallet in terms of fit and function. Don’t see myself ditching this combo for the next few years.

Score: 9 Votes (Like | Disagree)

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