iPhone 12 is Most Popular Model in Flagship Lineup, Apple Also Seeing Strong Sales of Pro and Pro Max

During today's earnings call, Apple CEO Tim Cook was today asked about iPhone 12 sales and which iPhones were the most popular with consumers during the quarter. He confirmed that the ‌iPhone 12‌ was the most popular, and sales of the ‌iPhone 12‌ Pro and Pro Max were also strong, but there was no mention of iPhone 12 mini sales.

iphone12 lineup wide

iPhone 12, of the family, it's the most popular. We saw very strong sales of the Pro and Pro Max, and the revenue that you're seeing is a function of unit growth and revenue per unit growth.

There have been multiple reports suggesting that the ‌iPhone 12 mini‌ has not been as popular with consumers as expected, and ‌Tim Cook‌'s commentary seemingly confirms that it is the least popular of the four ‌iPhone 12‌ models that Apple has released.

Apple is still planning on an iPhone 13 mini that will be released in 2021, but rumors from Apple analyst Ming-Chi Kuo suggest the 5.4-inch device will be discontinued in 2022.

Top Rated Comments

neoelectronaut Avatar
23 months ago
Hey yo, screw Apple if they discontinue the iPhone Mini. Best damn iPhone I've owned in almost a decade.
Score: 25 Votes (Like | Disagree)
SteveW928 Avatar
23 months ago
I'm not sure anyone was anticipating the mini being one of the best selling. But, it is an essential model/form-factor in the lineup. If Apple ends up getting rid of it, I'll chalk that up as one of Apple's top 5 blunders. (It is as essential to the iPhone lineup as the Mac Pro is to the Mac lineup. Quantities, even profits, are irrelevant. It just needs to be there.)
Score: 19 Votes (Like | Disagree)
Analog Kid Avatar
23 months ago
It's a shame that Apple didn't announce that the 12 mini was the 8th highest selling smartphone in the world, then MR could have used the headline they surely have cached: "Apple confirms 12 mini sucks".
Score: 13 Votes (Like | Disagree)
neoelectronaut Avatar
23 months ago

Most people say that they don't want a small phone. I say go even smaller Apple. The 12 mini is not mini at all.
Give me the smallest phone feasible, I always say. I ain't watching TV shows and movies on my phone; I have absolutely no need for a screen any bigger than what the iPhone 5/5c/5s offered.
Score: 11 Votes (Like | Disagree)
neoelectronaut Avatar
23 months ago

I imagine it's the same folks that used the infamous Steve Jobs thumb graphic.
I mean, it's not wrong. Have Human thumbs somehow gotten larger in the last ten years?

Score: 10 Votes (Like | Disagree)
DVNIEL Avatar
23 months ago
I’ve owned them all and the 12 mini is, by far, my most favorite iPhone. Also, it is the phone that optimally works with the MagSafe wallet in terms of fit and function. Don’t see myself ditching this combo for the next few years.
Score: 9 Votes (Like | Disagree)

Popular Stories

iOS 16

iOS 16.3 Now Available for Your iPhone With These 4 New Features

Friday February 3, 2023 1:13 pm PST by
Apple released iOS 16.3 in late January following nearly six weeks of beta testing. The software update is available for the iPhone 8 and newer, and while it is a relatively minor update, it still includes a handful of new features, changes, and bug fixes. Below, we've recapped new features in iOS 16.3, including support for physical security keys as a two-factor authentication option for...
HomePod 2 White and Midnight Feature Purple Blue

Apple Explains Why HomePod Was Released Again, Wi-Fi 4 Limitation, and More

Thursday February 2, 2023 7:57 am PST by
Apple's VP of hardware engineering Matthew Costello and product marketing employee Alice Chan recently spoke with Men's Journal and TechCrunch about the new second-generation HomePod in wide-ranging interviews about the smart speaker. Apple discontinued the original full-size HomePod in March 2021 after multiple reports indicated that sales of the speaker were lackluster, but Chan told Men's ...
Apple Silicon Teal Feature

The Next Big Apple Silicon Device May Not Be a Mac or iPad

Wednesday February 1, 2023 3:57 am PST by
Apple's next device with an Apple silicon chip may not be a Mac or an iPad, but rather an advanced external display, according to recent reports. The display, which is rumored to arrive this year, is expected to sit somewhere between the $1,599 Studio Display and the $4,999 Pro Display XDR – but more exact information about the device's positioning and price point is as yet unknown. While ...
iOS 16

Apple Preparing iOS 16.3.1 Update for iPhone as Wait for iOS 16.4 Beta Continues

Thursday February 2, 2023 6:41 am PST by
Apple appears to be preparing an iOS 16.3.1 update for the iPhone, based on evidence of the software in our website's analytics logs this week. It's unclear when the update will be released, but it will likely be available at some point in February. The same logs have accurately foreshadowed the release of several previous updates, including iOS 16.0.3 and iOS 16.1.1 most recently, so they...
General iOS 16 Feature Yellow

Five New iOS Features Coming to Your iPhone Later This Year

Tuesday January 31, 2023 11:58 am PST by
Apple has previously announced several upcoming iOS features that are expected to be added to the iPhone this year. Some of the features could be introduced with iOS 16.4, which should enter beta testing soon, while others will arrive later in the year. Below, we have recapped five new iOS features that are expected to launch in 2023, such as an Apple Pay Later financing option for purchases ...
Apple Pay Later Quick Green Feature

Apple Pay Later Launching 'Soon'

Thursday February 2, 2023 2:10 pm PST by
The Apple Pay Later service that Apple has in the works is set to launch "soon," Apple CEO Tim Cook told CNBC ahead of today's earnings call for the first fiscal quarter of 2023. Cook said that Apple employees are beta testing the Apple Pay Later feature, which will help Apple boost services revenue. "It will be launching soon," Cook said. Apple Pay Later was first previewed at the...
webkit vs chromium feature

Google Working on Browser for iOS That Would Break Apple's App Store Rules

Saturday February 4, 2023 1:30 am PST by
Google's Chromium developers are working on an experimental web browser for iOS that would break Apple's browser engine restrictions, The Register reports. The experimental browser, which is being actively pursued by developers, uses Google's Blink engine. Yet if Google attempted to release it on the App Store, it would not pass Apple's App Review process. Apple's App Store rules dictate...