In an interview with Yahoo Finance today, Intel's newly appointed CEO Pat Gelsinger said that the ongoing competition between his company and Apple is "fun," while also saying he hopes to make amends with the Cupertino tech giant.
Over the next two years, Apple will transition its Mac lineup away from Intel processors to its own Apple silicon chips. Apple is already well underway on the transition, having released three Mac computers based on its M1 SoC. Intel in response launched a marketing campaign last week to label Macs and M1 as inferior to Intel processors.
Despite the barrage of attacks, Gelsinger has indicated that he hopes to have Apple as a future customer. In his interview with Yahoo Finance, Gelsinger said that Apple relies too heavily on its current supplier, TSMC, for manufacturing Apple silicon and that Intel wants to offer its own services instead.
Apple is a customer, and I hope to make them a big foundry customer because today they're wholly dependent on Taiwan Semiconductor. We want to present great options for them to leverage our foundry services, as well, just like we're working with Qualcomm and Microsoft to leverage our foundry. We're going to be delivering great technology, some things that can't be done anywhere else in the world.
Gelsinger attributed the recent tense competition with Apple to the fact that there's still room for innovation in the industry and the bonus that PC demand is the highest it's been in over a decade. Gelsinger went on to say there's "competitive fun going on with Apple and the Mac ecosystem."
So obviously, you've seen some of the competitive energies [in chipmaking] resume because there's a lot of great innovation to be done, and we haven't seen PC demand at this level for a decade and a half. The world needs more of that, and there is competitive fun going on with Apple and the Mac ecosystem.
As part of its anti-Apple silicon marketing campaign, Intel recently hired former "I'm a Mac" actor Justin Long to star in a series of ads comparing M1 Macs to laptops powered by Intel processors. Additionally, Intel has turned to Twitter for the campaign and has created its own website to compare M1 Macs against PCs.
If you’re American and you’re cheering against Intel I think you need to think more about this situation, and how eventually, that will impact you. You want your country to be competitive in the global landscape. It is sad that Apple (an American company) has to look to a foreign country for its chip making needs, when there’s Intel still around just down the road.
it’s bad for the American industry ultimately if Intel were to die.
Thursday February 24, 2022 2:11 am PST by Sami Fathi
A leaked roadmap by Intel suggests that the company is developing a new lineup of CPUs that are targeted at outperforming Apple's 14-inch MacBook Pro with the M1 Pro and M1 Max chips by late 2023, or early 2024, which would be almost two years after the new chips and laptop made their debut.
The roadmap by Intel, initially leaked by AdoredTV and interpreted by Wccftech, explicitly states...
With the launch of the new Mac Studio that replaces the higher-end 27-inch Intel iMac, Apple has just two Intel Macs left in its lineup - the Mac Pro and the Mac mini.
Though the Mac Studio appears to be something of a Mac mini and Mac Pro hybrid, Apple has not discontinued the high-end Intel Mac mini and it remains in the lineup. This suggests a new version of the high-end Mac mini is...
Intel has been on a relentless marketing drive against Mac computers in recent weeks, positioning them as inferior to Windows laptops powered by Intel processors. In a slight slip-up, however, Intel has accidentally used a MacBook instead of a Windows laptop in one of its newest ads to promote one of its new 11th-generation chips as "the world's best processor."
The ad appeared on Reddit and ...
Intel today announced that it is teaming up with Qualcomm to manufacture some of Qualcomm's future chips. The chips will be manufactured using Intel's 20A process, which is expected to ramp in 2024.
There is no word on which chips Intel will make for Qualcomm, but Qualcomm's Snapdragon chips are used in most Android smartphones. Though the 20A design is expected to be available starting in...
Ahead of Monday's Apple event, which is expected to include the much-awaited launch of brand new 14 and 16-inch MacBook Pros, Intel is continuing its long-running campaign to try and convince Mac users to switch to Intel-based PCs.
Last week, Intel released a video as part of its PC vs. Mac campaign that featured "Apple fans" introduced to different Intel computers and all of their features. ...
Intel today shared a new ad titled Breaking the Spell: Social Experiment. In the four-minute video, Intel invites 12 supposed Apple fans to a focus group showcasing features of "upcoming devices" that were, in fact, PCs that are already on the market. The ad was spotted earlier by French website MacGeneration.
The video starts out by saying that many Apple fans only care about Apple...
Wednesday November 10, 2021 6:25 am PST by Joe Rossignol
While it may feel rather hard to believe, today marks one year since the first Macs with Apple silicon were unveiled to the world.
At a virtual event on November 10, 2020, Apple introduced its custom-designed M1 chip, followed by three new Macs powered by the chip, including the MacBook Air, the lower-end 13-inch MacBook Pro, and the lower-end Mac mini.
With the M1 chip, Apple delivered...
Wednesday October 20, 2021 2:26 am PDT by Sami Fathi
Just two days after Apple further advanced its Apple silicon portfolio with the M1 Pro and M1 Max, marking the first professional high-end chips designed for the Mac, Intel is reportedly making yet another attempt to win Apple back as a customer.
A day before Apple's long-awaited "Unleashed" event, Intel's CEO, Pat Gelsinger, said despite Apple moving away from his company's processors, he st...
With around four months to go before Apple is expected to unveil the iPhone 14 lineup, the overwhelming majority of rumors related to the new devices so far have focused on the iPhone 14 Pro, rather than the standard iPhone 14 – leading to questions about how different the iPhone 14 will actually be from its predecessor, the iPhone 13.
The iPhone 14 Pro and iPhone 14 Pro Max are expected...
The iPhone 14 will feature a more expensive "high-end" front-facing camera with autofocus, partly made in South Korea for the first time, ET News reports.
Apple reportedly ousted a Chinese candidate to choose LG Innotek, a South Korean company, to supply the iPhone 14's front-facing camera alongside Japan's Sharp. The company is said to have originally planned to switch to LG for the iPhone...
Last year's iPhone 13 Pro models were the first of Apple's smartphones to come with 120Hz ProMotion displays, and while the two iPhone 14 Pro models will continue to feature the technology, their screens could well boast expanded refresh rate variability this time round.
To bring ProMotion displays to the iPhone 13 Pro models, Apple adopted LTPO panel technology with variable refresh...
Apple has silently increased the price of its Apple Music subscription for college students in several countries, with the company emailing students informing them their subscription would be slightly increasing in price moving forward. The price change is not widespread and, based on MacRumors' findings, will impact Apple Music student subscribers in but not limited to Australia, the...
Apple is one of several companies that have held talks with Electronic Arts (EA) about a potential purchase, according to a new report from Puck.
EA has spoken to several "potential suitors," including Apple, Amazon, and Disney as it looks for a merger arrangement. Apple and the other companies declined to comment, and the status of the talks is not known at this time, but Apple does have an ...
Sony this week came out with an updated version of its popular over-ear noise canceling headphones, so we picked up a pair to compare them to the AirPods Max to see which headphones are better and whether it's worth buying the $400 WH-1000XM5 from Sony over Apple's $549 AirPods Max.
Subscribe to the MacRumors YouTube channel for more videos. First of all, the AirPods Max win out when it comes ...
Apple on May 16 released iOS 15.5 and iPadOS 15.5, bringing improvements for Podcasts and Apple Cash, the ability to see Wi-Fi signal of HomePods, dozens of security fixes, and more.
Top Rated Comments
You want your country to be competitive in the global landscape. It is sad that Apple (an American company) has to look to a foreign country for its chip making needs, when there’s Intel still around just down the road.
it’s bad for the American industry ultimately if Intel were to die.