Report: Over 100 Million People Globally Now Wear an Apple Watch

More than 100 million people globally now own an Apple Watch, an adoption milestone Apple surpassed this December, according to estimated figures compiled by Avalon's Neil Cybart.

applewatchseroundup
Apple launched its smartwatch in April 2015. Since that time, Cybart's analysis suggests the growth trajectory of the device's user base has been neither constant nor steady, with the 30 million new people that began wearing an Apple Watch in 2020 nearly exceeding the adoption rate of users throughout 2015-2017.

Cybart also looked at Apple Watch as a percentage of the iPhone user base, which he considered a good proxy for the size of the potential Apple Watch market, given that an ‌iPhone‌ is required to use the watch (with a few exceptions, such as Family Setup). Based on his data, Cybart believes that around 10% of ‌iPhone‌ users worldwide wore an Apple Watch by the end of 2020.

AppleWatchInstalledBaseAboveAvalon
Cybart also looked at U.S. adoption of Apple Watch specifically:

Since the U.S. has been an Apple Watch stronghold for years, adoption in the country has trended materially high in comparison to global figures. At the end of 2020, approximately 35% of iPhone users in the U.S. were wearing an Apple Watch. This is a shockingly strong adoption rate that should serve as a wake-up call to Apple competitors interested in the wearables space. Apple Watch turned Fitbit from a household name as the wearables industry leader into a company that will eventually be viewed as an asterisk when the wearables story is retold to future generations.

Overall, Cybart believes the figures show that Apple Watch is Apple's fourth-largest installed base behind the ‌iPhone‌, iPad, and Mac, and at the current sales trajectory will surpass the Mac installed base in 2022.

AppleWatchAdoptionPercentageGlobal AboveAvalon
Looking further ahead, Cybart believes there is "nothing stopping much higher adoption over time," and predicts that if just 35% of ‌iPhone‌ users around the world one day wear an Apple Watch – the same adoption percentage found in the U.S. – the Apple Watch installed base would exceed 350 million people, which is two and a half times higher than the current user base.

Cybart suggests that Apple Watch could make even more headway if Apple opened it up to non-iPhone users, and suggests that the device's future roles in Apple's product line could include: Expanded identity authentication uses beyond Macs, and most recently, iPhones; advances in health monitoring; and as an ideal location on the body to offload resources linked to face-based technologies like smart glasses.

Apple has never disclosed official sales figures for Apple Watch, and instead lumps the device into its Wearables, Home, and Accessories category (previously known as the "Other" category), which also includes HomePod mini, and all of the AirPods models, including the AirPods Max.

However, based on Apple's last earning's report, the category brought in record revenue in the first fiscal quarter of 2021 (fourth calendar quarter), hitting $13 billion, up from $10 billion in the year-ago quarter, reflecting 30% growth.

Related Forum: Apple Watch

Top Rated Comments

Apple Knowledge Navigator Avatar
9 months ago

Hasn't come off my wrist since the day I bought it.
How the heck do you charge it??
Score: 15 Votes (Like | Disagree)
farewelwilliams Avatar
9 months ago
but i heard it was doomed because it isn't a circular screen!
Score: 10 Votes (Like | Disagree)
LiE_ Avatar
9 months ago

Yes, i have no interested of wearing an Apple watch
Notifications? I just use my iPhone
Health/sports? I am healthy i dont need a smartwatch for that
If i wanted to wear a watch, it would be certainly mechanical watches
Apple watch its wearing another smart device
We are going to be 100% connected, using multiples devices for anything
I d prefer to only use iPhone instead
My first try with the Apple watch I was the same, but the 2nd time I saw the value.

First and foremost, I wanted a watch, to tell the time without having to pull out my phone.

I'm already working out 6 days a week so I don't use the watch to encourage me to exercise. It does provide some useful insights to my training around heart rate and recovery. The monthly challenges are also quite fun to do, this has spurred me on a few times to do more. Also I recently started doing yoga on Fitness+ and you need the Apple watch for this. Controlling my music from the watch is better than also reaching for my phone when working out.

Where I also find value in the watch is notifications. If I'm doing something like playing with my son or at the shops and get a tap on the wrist, I can quick glance without taking my phone out. I often leave my phone in a different room at home without the worry of someone needing me.

I used to miss a lot of phone calls when I was out and about, but with the watch this doesn't happen.
Score: 9 Votes (Like | Disagree)
ruimpinho Avatar
9 months ago
Hasn't come off my wrist since the day I bought it.
Score: 7 Votes (Like | Disagree)
deckard666 Avatar
9 months ago
I never wore a watch in 51 years of being alive - got a series 6 a few months back and love it. I initially thought after a week I would get rid of it but now find it virtually indispensable.

So many nice touches to it. Love the silent alarm which only wakes me and ALWAYS wakes me. Love the sleep tracking which proved my major obstacle was getting up for the dog to go out so got a dog hatch. I find I send a lot more audio messages now which my parents love and even once when I fell down it detected it and asked if I needed assistance. Just a great bit of tech. Well done Apple and Clockology allows me to indulge my love for old arcade games too (shameless plug for Clock :) ) Got MK, Outrun, Bubble Bobble and Dragons Lair amongst other all animated)



Attachment Image
Score: 7 Votes (Like | Disagree)
Relentless Power Avatar
9 months ago
Apples smartest move was actually reducing the price of the Apple Watch from where it first started from ~$400 to now to ~$269. It makes it more affordable and it gives others the advantage to experience watchOS and fluidity tethered to iOS. We’re Reaching a point, where I do think the Apple Watch will be independent completely on its own away from the iPhone.

I can’t believe it’s almost been six years since April 2015 from when the first GEN watch launched and all the advancements that followed.
Score: 6 Votes (Like | Disagree)

Top Stories

apple watch 6s 202009

Bloomberg: Apple May Launch Rugged Apple Watch Model for Extreme Sports as Soon as This Year

Friday March 26, 2021 3:24 am PDT by
Apple is weighing up the possibility of launching an Apple Watch with a rugged casing that's made for use in extreme environments, according to a new report from Bloomberg's Mark Gurman. From the report: Apple Inc. is considering launching an Apple Watch with a rugged casing aimed at athletes, hikers and others who use the device in more extreme environments, according to people familiar...
apple watch series 6 refurbished

Apple Now Selling Refurbished Apple Watch Series 6 and Apple Watch SE Models

Thursday April 29, 2021 10:37 am PDT by
Apple today began selling refurbished versions of the Apple Watch Series 6 and the Apple Watch SE, both of which were released last September. Pricing on refurbished Series 6 models starts at $339, a $60 discount off of the regular price, and pricing on the SE starts at $239, which is $40 off of the standard price. These entry-level prices are for the aluminum 40mm models with GPS, with...
apple watch 6s 202009

Apple's Wearables Shipments Increasing, but Losing Market Share to Smaller Competitors

Thursday May 27, 2021 7:41 am PDT by
Apple's shipments of wearables continued to grow year-on-year in the first quarter of 2021, but the company lost overall market share to smaller rivals, according to newly-published IDC data. Companies shipped a total of 104.6 million units in the first quarter of this year, marking a 34.4 percent increase from the 77.8 million units shipped at the same time last year. This is also the first ...
apple watch series 3 trio

Apple Watch Series 3 Owners Now Required to Perform Restore When Updating Due to Storage Constraints

Thursday May 27, 2021 3:12 pm PDT by
Following the iOS 14.6 and watchOS 7.5 updates, Apple Watch Series 3 owners who update their devices to a new version of watchOS are prompted to unpair and re-pair the Apple Watch from the iPhone during the update process because of storage space constraints. The GPS-only version of the Apple Watch Series 3 only has 8GB of internal storage, which limits the amount of space available for...
Unlock With Apple Watch Feature

Apple Explains How Unlocking iPhone With Apple Watch Works

Tuesday April 27, 2021 1:06 pm PDT by
With the launch of iOS 14.5 and watchOS 7.4, Apple introduced a feature that's designed to allow people wearing masks to unlock their iPhones with a paired and authenticated Apple Watch, alleviating the need to continually enter a passcode. Apple has published a support document outlining how the feature works and the requirements that enable it to function. Apple says that the Apple Watch...
prosser apple watch series 7

Prosser: Apple Watch Series 7 to Feature Flat-Edged Design, New Green Color Option

Wednesday May 19, 2021 10:49 am PDT by
The upcoming Apple Watch Series 7 will feature a flat-edged design, similar to the iPhone 12 and iPhone 12 Pro, and the addition of a new green case color option, according to Apple leaker Jon Prosser. In a video, Prosser explains that Apple is looking to redesign the Apple Watch, which has featured the same design since its launch, with the Series 7 later this year. One of the most striking ...
maxresdefault

You'll Soon Be Able to Control an Apple Watch Using Hand Gestures

Wednesday May 19, 2021 12:07 pm PDT by
Apple today previewed a long list of new accessibility features coming soon, including AssistiveTouch for the Apple Watch, which will allow users to control an Apple Watch without ever having to touch the display or controls. Aided by on-device machine learning, the Apple Watch's gyroscope, accelerometer, and heart rate sensor will be able to detect subtle differences in muscle movement and...
apple watch ecg wrist

Apple Watch ECG Feature Coming to Australia and Vietnam Next Week

Wednesday April 21, 2021 4:12 am PDT by
Apple on Tuesday seeded the release candidate of an upcoming watchOS 7.4 update to developers for testing purposes, and in the process revealed that the Apple Watch ECG feature is coming to additional countries very soon. Along with iOS 14.5 and iPadOS 14.5, the official public version of watchOS 7.4 is set to be released next week, and Apple Watch users who install it in Australia and...
apple watch series 6 blood oxygen monitoring 1

Apple Watch Sets New Record With Estimated 11.8 Million Shipments Last Quarter

Wednesday December 2, 2020 7:33 am PST by
Apple Watch shipments totaled an impressive 11.8 million units in the third quarter of 2020, up nearly 75% from 6.8 million units shipped in the third quarter of 2019, according to figures shared today by research firm IDC. 11.8 million units appears to be a new quarterly record for the Apple Watch, as Statista shows that shipments of the device have never exceeded 9.2 million in any prior...
7

Apple Seeds RC Version of watchOS 7.4 to Developers

Tuesday April 20, 2021 11:05 am PDT by
Apple today seeded the RC version of an upcoming watchOS 7.4 update to developers for testing purposes, with the new beta coming two weeks release of the seventh beta and over two months after the launch of watchOS 7.3 with "Time to Walk" functionality, expanded ECG availability, and a new Unity watch face. To install the ‌watchOS 7.4 beta, developers need to download the proper...