Apple's Wearables Category Sets New Revenue Record in Q1 2021

Apple's Wearables, Home, and Accessories category, previously known as the "Other" category, brought in record revenue in the first fiscal quarter of 2021 (fourth calendar quarter), hitting $13 billion, up from $10 billion in the year-ago quarter.

applewatchseroundup
The 30 percent growth the category saw during the quarter was driven by demand for the Apple Watch, HomePod mini, and all of the AirPods models, including the AirPods Max.

According to Apple CEO Tim Cook, there were new revenue records for all three sub groups of the Wearables, Home, and Accessories category, with Cook saying that he's "excited for the road ahead for these products."

Apple CFO Luca Maestri said that Apple's wearable business is now the size of a Fortune 120 company. The Apple Watch in particular continues to extend its reach, and 75 percent of customers who bought an Apple Watch during the quarter were new to the product.

Maestri said that Apple is excited about the future of the wearables category thanks to Apple's integration of hardware, software, and services, which allows the company to provide great customer service.

Going forward, however, Apple expects wearables demand to fall somewhat compared to the first quarter as much of this quarter's growth was due to holiday sales.

Top Rated Comments

TeamMojo Avatar
42 months ago
$13 Billion. Not too shabby for a side hustle!
Score: 2 Votes (Like | Disagree)
amartinez1660 Avatar
42 months ago

$13 Billion. Not too shabby for a side hustle!
And quite the effort for being a side hustle. I was given an Apple Watch as a Christmas gift by a family member... and damn, didn’t know I was going to enjoy it this much. Now the macs passwords unlock by double tapping the button, go for a daily run without the phone but still have the music, tracking apps, podcasts and books that were playing, do groceries and pay with Apple Pay, etc... get back home and all gets synchronized on the background.

I only fully realized when I tried to ask Siri to go to the next song (it’s sometimes 5 or even 0 F) and was met with no reply at all, the watch said no Siri without internet basically.
Score: 1 Votes (Like | Disagree)
I7guy Avatar
42 months ago

What category do cables, dongles, and power bricks fall into?
How do you think Apple made the $111B? /s

Seriously, the scale at which Apple operates is amazing. As @TeamMojo said $13B for a side hustle. Is that even more than what Samsung earns from it's mobile phone division? (just kidding)
Score: 1 Votes (Like | Disagree)
firewire9000 Avatar
42 months ago
I work in a big retail store and this doesn’t surprise me, we’ve been selling this holidays Apple Watch and especially HomePod mini like hotcakes.
Score: 1 Votes (Like | Disagree)

Popular Stories

Apple Silicon AI Optimized Feature Siri

Apple Releases Open Source AI Models That Run On-Device

Wednesday April 24, 2024 3:39 pm PDT by
Apple today released several open source large language models (LLMs) that are designed to run on-device rather than through cloud servers. Called OpenELM (Open-source Efficient Language Models), the LLMs are available on the Hugging Face Hub, a community for sharing AI code. As outlined in a white paper [PDF], there are eight total OpenELM models, four of which were pre-trained using the...
iOS 18 Siri Integrated Feature

iOS 18 Rumored to Add These 10 New Features to Your iPhone

Wednesday April 24, 2024 2:05 pm PDT by
Apple is set to unveil iOS 18 during its WWDC keynote on June 10, so the software update is a little over six weeks away from being announced. Below, we recap rumored features and changes planned for the iPhone with iOS 18. iOS 18 will reportedly be the "biggest" update in the iPhone's history, with new ChatGPT-inspired generative AI features, a more customizable Home Screen, and much more....
maxresdefault

Apple Announces 'Let Loose' Event on May 7 Amid Rumors of New iPads

Tuesday April 23, 2024 7:11 am PDT by
Apple has announced it will be holding a special event on Tuesday, May 7 at 7 a.m. Pacific Time (10 a.m. Eastern Time), with a live stream to be available on Apple.com and on YouTube as usual. The event invitation has a tagline of "Let Loose" and shows an artistic render of an Apple Pencil, suggesting that iPads will be a focus of the event. Subscribe to the MacRumors YouTube channel for more ...
Apple Vision Pro Dual Loop Band Orange Feature 2

Apple Cuts Vision Pro Shipments as Demand Falls 'Sharply Beyond Expectations'

Tuesday April 23, 2024 9:44 am PDT by
Apple has dropped the number of Vision Pro units that it plans to ship in 2024, going from an expected 700 to 800k units to just 400k to 450k units, according to Apple analyst Ming-Chi Kuo. Orders have been scaled back before the Vision Pro has launched in markets outside of the United States, which Kuo says is a sign that demand in the U.S. has "fallen sharply beyond expectations." As a...
iPad And Calculator App Feature 1

Apple Finally Plans to Release a Calculator App for iPad Later This Year

Tuesday April 23, 2024 9:08 am PDT by
Apple is finally planning a Calculator app for the iPad, over 14 years after launching the device, according to a source familiar with the matter. iPadOS 18 will include a built-in Calculator app for all iPad models that are compatible with the software update, which is expected to be unveiled during the opening keynote of Apple's annual developers conference WWDC on June 10. AppleInsider...
macbook pro purple february

Best Buy Introduces Record Low Prices on Apple's M3 MacBook Pro for Members

Thursday April 25, 2024 7:41 am PDT by
Best Buy is discounting a collection of M3 MacBook Pro computers today, this time focusing on the 14-inch version of the laptop. Every deal in this sale requires you to have a My Best Buy Plus or Total membership, although non-members can still get solid second-best prices on these MacBook Pro models. Note: MacRumors is an affiliate partner with Best Buy. When you click a link and make a...