Canadian Government Approves Apple Card and Apple Cash Trademarks

Apple has received trademark approval for Apple Cash and Apple Card from the Government of Canada, suggesting the services might one day launch in the country.

apple card with iphone
According to trademark database notes discovered by the tech website iPhone in Canada, Apple applied for the trademarks in July 2019, and recent action history shows that both were approved on January 25, 2021.

Apple released ‌Apple Card‌ in the United States in August 2019, but it remains the only country in which the service is available. The credit card is linked to Apple Pay and built right into the Wallet app. Apple partnered with Goldman Sachs for the card, which is optimized for ‌‌Apple Pay‌‌ but still works like a traditional credit card for transactions.

apple card trademark canadaapple cash approved canada

Images via iPhone in Canada

In 2017, Apple enabled person-to-person ‌Apple Pay‌ payments through the Messages app on the iPhone and Apple Watch. Using Apple Cash, users can send money to friends or family – but again, only in the United States.

It's uncertain whether the trademark approvals point to an imminent launch in Canada, since the services are likely to face several financial regulatory hurdles that diverge from country to country, but they at least offer a positive sign that it could happen one day. Apple has also already been granted trademarks on the terms in numerous other countries where it has yet to launch.

In related news, code recently discovered in iOS 14.5 suggests that Apple is planning to introduce a new ‌Apple Card‌ feature that will allow for multiple people to use the same ‌Apple Card‌ account.

Currently, ‌‌Apple Card‌‌ usage is tied to an individual and there is no option to share an account with another person. In future, ‌‌Apple Card‌‌ account holders should be able to invite family members to use their ‌‌Apple Card‌‌ account, with family spending available for viewing in the Wallet app.

Related Roundup: Apple Pay

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Top Rated Comments

itsmeaustend Avatar
45 months ago

I know a few folks that really struggled with their cards (to the point where their minimum payments were less than the interest being applied) so they didn't get anywhere in a vicious cycle.
This is very illegal in Canada. All minimum payments on credit cards must include all accumulated interest for that month.
Score: 10 Votes (Like | Disagree)
Jeroen Avatar
45 months ago

I have heard that it will be difficult to roll out Apple Card in the EU, since EU credit cards differ from the American ones. I have no idea if this is true, or how any of this works though.
The difference is that our banks' credit cards (in Belgium at least) don't actually give you much credit in terms of deciding when you pay back the money. I believe that in the US you get a bill sent to you from your credit card company... and then you decide how much you want to pay... if you don't pay everything back the astronomical interest rates start to apply to the money you still owe. And that is why there is a lot of money to be made from people with poor financial responsibility who overspend and can't pay back. With all the social drama that follows.

In Europe there is no such a thing, there is no bill being sent to the customer. The credit card is linked to a checkings account and the bank just takes what you owe, straight out of your account. All the expenses you rack up over the period of 1 month are taken out on a certain day in the next month.

The max period of credit you get is 1 month. There are no interest rates. You can't neglect to pay and dig yourself into deep hole of debt. It protects us in that way.
Score: 9 Votes (Like | Disagree)
Unggoy Murderer Avatar
45 months ago

The difference is that our banks' credit cards (in Belgium at least) don't actually give you much credit in terms of deciding when you pay back the money. I believe that in the US you get a bill sent to you from your credit card company... and then you decide how much you want to pay... if you don't pay everything back the astronomical interest rates start to apply to the money you still owe. And that is why there is a lot of money to be made from people with poor financial responsibility who overspend and can't pay back. With all the social drama that follows.

In Europe there is no such a thing, there is no bill being sent to the customer. The credit card is linked to a checkings account and the bank just takes what you owe, straight out of your account. All the expenses you rack up over the period of 1 month are taken out on a certain day in the next month.

The max period of credit you get is 1 month. There are no interest rates. You can't neglect to pay and dig yourself into deep hole of debt. It protects us in that way.
It's different in the UK again.

My credit card provider will generate a new statement at the start of the month saying "your balance is £300, and your minimum payment is £20". If I pay the £20 minimum payment, that's all I need to do, however the remaining £180 balance will carry over to next month, plus "merchandise interest", which with my card is 2-3% on purchases made beyond 60 days. At the start of the next month, the process repeats until the balance is cleared. The minimum payment is generally the same every time.

If I chose instead to clear the full balance, I don't pay anything extra. If I didn't pay the minimum balance, I'd get a "late payment fee" (which I think is about £15 with my card), and if I don't make a minimum payment before the end of that month, it would be a "missed payment", which would then impact my credit rating, risk my card being frozen etc.

(Worth noting, I can set up my accounts in a way where the credit card balance is automatically debited from my main bank account similar to how you describe, but I do it the way I described above instead - just for more flexibility / control over my payments.)

It's definitely an easy hole for people to get themselves dug into when it comes to the merchandise interest. I know a few folks that really struggled with their cards (to the point where their minimum payments were less than the interest being applied) so they didn't get anywhere in a vicious cycle. Folks forget that you can do balance transfers where you may get 12-18 of interest-free credit, so they can reduce the amount without interest.
Score: 7 Votes (Like | Disagree)
Binarymix Avatar
45 months ago
Apple had financing before in Canada through TD. All they really need is a partner, which shouldn't be too hard to find.
Score: 6 Votes (Like | Disagree)
obargy Avatar
45 months ago
Finally! Can’t wait ?
Canadian credit cards usually offer lower cash back and credits than their US counterparts. So I won’t expect Apple Card to have exactly the same cash back rates as in US. But still it would be nice to have all the other intelligent features.
Score: 5 Votes (Like | Disagree)
Unggoy Murderer Avatar
45 months ago

Step in the right direction but doesn't necessarily mean a launch is coming. Didn't they get approval in the EU/UK in 2019?
Yup. It could be in preparation for a larger roll-out at once, maybe with iOS 15.
Score: 4 Votes (Like | Disagree)