Facebook's New App Prompt Will Encourage Users to Accept App and Website Tracking

In its ongoing feud with Apple regarding App Tracking Transparency, Facebook has announced that it will encourage users to allow tracking with "additional context" on a dedicated screen, according to an updated blog post.

facebook tracking notificationImage via Axios

iOS 14's App Tracking Transparency feature will require developers to receive a user's consent to track their activity across apps and websites and access their device's random advertising identifier. Users will be presented with a prompt with options to "Allow Tracking" or "Ask App not to Track" when opening apps, such as Facebook, that wish to track their activity.

If a user selects "Ask App not to Track," Apple will block the app's developer from accessing the user's advertising identifier. The developer is also required to respect the user's tracking preference in general, meaning that they cannot use other methods to track the user, or their app may face removal from the App Store.

After a series of heavy-handed public attacks on Apple in recent months, which have in part alleged that App Tracking Transparency will harm small businesses, Facebook now seems to have shifted its approach and will now be actively encouraging users to "Allow Tracking."

As we shared in December, we disagree with Apple's approach, but will be showing their prompt to ensure stability for the businesses and people who use our services. Apple's new prompt suggests there is a tradeoff between personalized advertising and privacy; when in fact, we can and do provide both. The Apple prompt also provides no context about the benefits of personalized ads.

Facebook will show users a screen in its app, before Apple's App Tracking Transparency prompt is displayed, offering information about how the company uses personalized ads, which it says "supports small businesses and keep apps free." The company has warned that users who decline to be tracked "will still see ads, but they will be less relevant."

Agreeing to these prompts doesn't result in Facebook collecting new types of data. It just means that we can continue to give people better experiences. We feel that people deserve the additional context, and Apple has said that providing education is allowed.

Facebook is now believed to be preparing a lawsuit against Apple for the App Tracking Transparency feature, among other allegations, which the company says is anticompetitive.

Top Rated Comments

clayj Avatar
25 weeks ago
HAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHA

No.
Score: 38 Votes (Like | Disagree)
Freeangel1 Avatar
25 weeks ago
I heard Facebook even tracks the web sites you visit well after leaving Facebook.
Downright EVIL.
Score: 24 Votes (Like | Disagree)
robinp Avatar
25 weeks ago
What's the benefit of personalised ads? The best ad is the non-existent ad. There are no benefits to me in having any advertising, certainly not advertising that necessitates invasion of privacy.
Score: 24 Votes (Like | Disagree)
and 1989 others Avatar
25 weeks ago
People should bite the bullet and delete facebook. There are other ways to communicate with friends and family (dare I say using the phone feature, on our iphones). I got rid of all social media last May. Missed out on nothing, and still in contact with the friends that actually care.
Score: 24 Votes (Like | Disagree)
eicca Avatar
25 weeks ago
Like that's ALL they do with your data.
Score: 17 Votes (Like | Disagree)
Baymowe335 Avatar
25 weeks ago
Yeah Zuckerberg, great idea.
Score: 14 Votes (Like | Disagree)

Top Stories

Apple vs Facebook feature

Facebook Preparing Antitrust Lawsuit Against Apple for 'Unfair' Approach to Privacy and Default Apps

Thursday January 28, 2021 7:22 am PST by
Facebook is preparing to launch a lawsuit against Apple for alleged anticompetitive behaviour, particularly regarding App Tracking Transparency and iMessage, according to The Information. The antitrust lawsuit would contend that Apple has abused its power in the smartphone industry by enforcing App Store rules that Apple itself supposedly does not have to follow. Within this, the case...
app tracking pop up ios 14

French Regulator to Probe Apple's Upcoming Anti-Tracking Feature [Updated]

Wednesday March 17, 2021 3:51 am PDT by
Apple will face a French antitrust probe into its upcoming App Tracking Transparency feature, following a complaint from advertisers in the country that the planned changes are anticompetitive. Starting in iOS 14.5, Apple will require apps to get opt-in permission from users to collect their random advertising identifier, which advertisers use to deliver personalized ads and track how...
app tracking transparency prompt ios 14

Apple Will Require Apps to Request Permission to Track Users Starting With Next iOS 14 Beta Version

Wednesday January 27, 2021 9:00 pm PST by
Apple today announced that its App Tracking Transparency privacy measure will be required starting with the next beta versions of iOS 14, iPadOS 14, and tvOS 14. Apple says the software updates will be publicly released in the early spring. The requirement was originally set to go into effect last September, but Apple delayed to provide developers with more time to prepare. With this...
Facebook Feature

Zuckerberg Now Claims Apple's App Tracking Transparency Rules Could Benefit Facebook

Thursday March 18, 2021 3:51 pm PDT by
Despite campaigning heavily against Apple's upcoming anti-tracking rules, Facebook CEO Mark Zuckerberg today said that Facebook will "be in a good position" when Apple begins enforcing App Tracking Transparency and could even benefit from the changes. "It's possible that we may even be in a stronger position if Apple's changes encourage more businesses to conduct more commerce on our...
facebook instargram updated att prompt 1

Facebook and Instagram Ask Users to Enable App Tracking in Order to Keep Services 'Free of Charge'

Sunday May 2, 2021 1:22 pm PDT by
As a way to convince users to enable tracking across other apps and websites, Facebook is deploying the tactic of telling users that they must enable tracking as part of the App Tracking Transparency framework in iOS 14.5 if they want to help keep Facebook and Instagram "free of charge." App Tracking Transparency or ATT is the newest privacy feature to come to iPhone and iPad devices as part ...
tracking disabled ios 14 5

Analytics Suggest 96% of Users Leave App Tracking Disabled in iOS 14.5

Friday May 7, 2021 1:51 am PDT by
An early look at an ongoing analysis of Apple's App Tracking Transparency suggests that the vast majority of iPhone users are leaving app tracking disabled since the feature went live on April 26 with the release of iOS 14.5. According to the latest data from analytics firm Flurry, just 4% of iPhone users in the U.S. have actively chosen to opt into app tracking after updating their device...
maxresdefault

Facebook's New PR Campaign Promotes Personalized Advertising Ahead of Apple's App Tracking Transparency Launch

Thursday February 25, 2021 7:02 am PST by
Facebook is launching a new PR campaign that highlights how small businesses rely on personalized advertising to help their businesses grow from "an idea into a livelihood." The new campaign indirectly takes aim at App Tracking Transparency (ATT), an upcoming iOS 14 feature that will require apps to ask for a user's permission to opt into tracking for personalized advertising. Starting with...
nba tracking prompt

LinkedIn Won't Use IDFA After Apple's App Tracking Transparency Changes

Thursday March 4, 2021 11:50 am PST by
Apple plans to begin enforcing its App Tracking Transparency changes following the release of iOS 14.5, and all apps that access an iPhone's ad identifier or IDFA will need to ask a user's permission before tracking is allowed. LinkedIn today said that with Apple's proposed changes, it will no longer be accessing the IDFA so LinkedIn users will not be presented with an ad tracking popup....
Allow Apps Request Track Feature

Apple Explains Why 'Allow Apps to Request to Track' May Be Grayed Out on iOS 14.5

Wednesday April 28, 2021 5:28 am PDT by
Starting with the iOS 14.5, iPadOS 14.5, and tvOS 14.5 software updates released this week, apps must ask for permission before tracking your activity across other companies' apps and websites for targeted advertising purposes. On an iPhone or iPad, users can manage tracking permissions on an app-by-app basis in the Settings app under Privacy > Tracking, and there is also an "Allow Apps to...
generic tracking prompt blue

Apps Continuing to Track Users Despite Apple's Privacy Prompt

Monday June 7, 2021 8:04 am PDT by
Apple is facing increasing pressure to tighten its App Tracking Transparency rules after it was found that third parties are using workarounds to identify users who do not consent to be tracked, according to the Financial Times. Apple rules around App Tracking Transparency, which came into effect as part of iOS 14.5 and iPadOS 14.5, require apps to ask for consent to track users across...