9 of Top 10 U.S. Smartphone Activations on Christmas Day 2020 Were iPhones

A new report by Flurry Analytics states that nine of the top ten smartphones activated on Christmas Day 2020 in the United States were iPhones.

new device activations christmas day 2020 2

Christmas Day in the United States is the single greatest day for new smartphone activations, so it represents a unique opportunity to analyse consumer preferences.

The iPhone 11 was the most activated device on Christmas Day, with activations five percent higher than the trailing average of the period between December 18 and December 24. This is the second consecutive year that the ‌iPhone 11‌ has taken the top spot, followed by the iPhone XR. The leading premium device was the iPhone 12 Pro Max, which has continued to see "strong and long-lasting demand."

This ranking is in line with normal trends, as Apple's newer and higher-end devices generally only surge around launch due to early adopters. The iPhone 12 has made gains as users gradually replace their existing devices in the months after launch. Some smartphones, such as the ‌iPhone XR‌, were not more popular than the trailing average for that device, meaning that it was not necessarily a popular gift for Christmas, but rather just a popular smartphone.

The only non-Apple device to reach the top 10 was LG's budget K30 smartphone. Overall, budget devices dominated the top ten, with the iPhone SE and LG K30 seeing 34 percent and 181 percent surges respectively. Flurry believes that the success of past years' models, such as the ‌iPhone 11‌ and ‌iPhone XR‌, indicates that American consumers were more price-sensitive this holiday season.

One notable exception from the top ten is the iPhone 12 mini, which has seemingly failed to catch consumers' attention as much as other devices, perhaps due to its discount of only $100 compared to the larger ‌iPhone 12‌.

smartphone activations christmas day 2019vs2020 2

This year, smartphone activations were down 23 percent year-on-year. Flurry speculates that this may be due to financial hardships, more limited family gatherings, or more spread out gift-giving this year.

Flurry Analytics uses data from over one million mobile applications, providing insights from two billion mobile devices per month, and it will soon report on the full month of December to give a fuller picture of smartphone activations.

Top Rated Comments

Populus Avatar
8 months ago
It's a pity iPhone 12 mini is selling so poorly...
Score: 27 Votes (Like | Disagree)
erniefairchild1 Avatar
8 months ago

A lot of people complain because they enjoy complaining. I'm sure most of the people I saw complaining about there not being a new small SE weren't even in the market for one. This is some evidence of that.
I have to say, I love my 12 mini, far more than my previous 11 Pro Max. I hope demand rises so that the size continues to be an option.

But I also long believed that the very loud, often smug, people screaming on message boards such as this about the obvious and huge market for small phones were wrong. Many people use their phone as their sole computer these days. In those cases, a larger screen increases usability.

I love my 12 mini because I don’t use my phone for much outside my home beyond listening to music or thumbing through some websites while on the subway; when I’m home I use my iPad Pro.
Score: 17 Votes (Like | Disagree)
benshive Avatar
8 months ago

Finally. Proof that people really won’t put their money where their mouth is and buy a small iPhone.
A lot of people complain because they enjoy complaining. I'm sure most of the people I saw complaining about there not being a new small SE weren't even in the market for one. This is some evidence of that.
Score: 10 Votes (Like | Disagree)
Baymowe335 Avatar
8 months ago
Looking for a massive quarter from Apple.
Score: 6 Votes (Like | Disagree)
Baymowe335 Avatar
8 months ago

It's a pity iPhone 12 mini is selling so poorly...
I doubt it’s selling “poorly,” but I’ve repeatedly said people want larger screens, not smaller.
Score: 6 Votes (Like | Disagree)
ahostmadsen Avatar
8 months ago

It's a pity iPhone 12 mini is selling so poorly...
Yes. I exchanged on iPhone 12 for an iPhone 12 mini. I really like the small form factor. But this might be the last mini, unfortunately.
Score: 6 Votes (Like | Disagree)

Top Stories

lg wing

LG Considering Exit From Smartphone Business, Halts LCD Production for iPhone

Wednesday January 20, 2021 5:38 am PST by
LG is considering exiting the smartphone business entirely amid declining shipments and accrued losses of $4.5 billion over the past five years (via The Korea Herald). LG CEO Kwon Bong-Seok cautioned staff earlier today that the company is re-evaluating its presence in the smartphone industry: Since the competition in the global market for mobile devices is getting fiercer, it is about...
iPhone 12 Layout

Apple Surpassed Samsung as World's Largest Smartphone Maker in Fourth Quarter

Monday February 22, 2021 3:36 am PST by
Apple overtook Samsung to become the largest smartphone vendor worldwide in the fourth quarter of 2020, a feat not achieved by Apple since 2016, according to market data by Gartner. In the final quarter of 2020, Apple sold 80 million new iPhones, largely driven by the launch of the first 5G-enabled iPhone series. Anshul Gupta, Senior Research Director at Gartner, says that 5G and improved...
iphone 12 preorder purple

Deals: U.S. Carriers Offer Savings on Apple's New Purple iPhone 12

Friday April 23, 2021 10:18 am PDT by
Apple today opened up orders for the AirTags and iPhone 12 in Purple, and now we're seeing a few carrier deals for the latest version of the iPhone. At places like AT&T and Verizon, you can save up to $700 on the new iPhone 12. T-Mobile is offering up to $830 off, but with a more limited scope of trade-in options. Note: MacRumors is an affiliate partner with some of these vendors. When you...
galaxy s21 iphone 12 pro max front feature2

TrendForce: Apple Overtook Samsung to Become World's Largest Smartphone Maker in Fourth Quarter

Tuesday March 9, 2021 4:17 am PST by
Apple produced 77.6 million iPhones units in the fourth quarter of 2020, 69.8 million of which were iPhone 12 models, helping the company overtake Samsung to become the top global smartphone brand, according to TrendForce. The analysts' latest report says Apple sold 10 million more phones than its biggest rival over the quarter, with Samsung selling 67 million phones, a quarter-on-quarter...
app store blue banner

iPhone Users Spent Average of $138 on Apps Last Year

Friday April 2, 2021 6:47 am PDT by
The average iPhone user spent 38 percent more in 2020 on premium apps and in-app purchases than the year before, reaching a total average spend of $138 per iPhone in the United States, according to new research conducted by Sensor Tower. 2020 was a record year for App Store spending, with more than ever being spent per iPhone user. Although App Store sales grew by 42 percent in 2016, the 38...
iphone 12 pro max

iPhone 12 Pro Max is Among 'Best Smartphones of 2021' Says Consumer Reports

Thursday March 25, 2021 1:51 pm PDT by
Apple's iPhone 12 Pro Max is among the best smartphones of 2021 and is the top iPhone of the year, according to new smartphone rankings shared today by Consumer Reports. The faster A14 processor, OLED display, camera technology, and 5G connectivity earned it one of the top slots, with Consumer Reports recommending the 12 Pro Max over other options because of the longer battery life, larger...
iphone12 lineup wide

iPhone 12 is Most Popular Model in Flagship Lineup, Apple Also Seeing Strong Sales of Pro and Pro Max

Wednesday April 28, 2021 2:49 pm PDT by
During today's earnings call, Apple CEO Tim Cook was today asked about iPhone 12 sales and which iPhones were the most popular with consumers during the quarter. He confirmed that the iPhone 12 was the most popular, and sales of the iPhone 12 Pro and Pro Max were also strong, but there was no mention of iPhone 12 mini sales. iPhone 12, of the family, it's the most popular. We saw very strong ...
ehric

iPhone 12 Mini Missing From Top 5 Best Selling Smartphone List of January 2021

Friday April 9, 2021 4:58 am PDT by
According to market data compiled by Counterpoint Research, Apple's smallest iPhone since the 2016 iPhone SE, the iPhone 12 mini, struggled to obtain a spot in the top five list of best-selling smartphones in January of this year. According to the market data, the iPhone 12 mini came in eighth place for the best-selling smartphone worldwide in the first month of the year. However, the iPhone ...
iPhone 13 Battery Life Feature

iPhone 13 Lineup Appears to Feature Significantly Larger Battery Capacities

Tuesday June 1, 2021 7:10 am PDT by
A new rumor from Weibo, shared on Twitter by credible leaker l0vetodream, alleges to be the battery capacities for the upcoming iPhone 13 lineup, revealing that all of the 2021 iPhones will feature larger batteries. According to the rumor, the iPhone 13 Pro Max will feature a 4352mAh battery, compared to the current iPhone 12 Pro Max's 3687mAh battery. The iPhone 13 and iPhone 13 Pro will...
iPhone mini wonder feature

Kuo: Next Year's iPhone Lineup Won't Include a Mini Model

Wednesday April 14, 2021 6:13 am PDT by
Fans of smaller smartphones long hoped that Apple would introduce a smaller-sized iPhone with a modern design and features like Face ID. That wish came true with the iPhone 12 mini last year, and rumors suggest there will be an iPhone 13 mini this year as well, but the end of the line may be on the horizon for the 5.4-inch model. In a research note shared with MacRumors today, reputable...