9 of Top 10 U.S. Smartphone Activations on Christmas Day 2020 Were iPhones

A new report by Flurry Analytics states that nine of the top ten smartphones activated on Christmas Day 2020 in the United States were iPhones.

new device activations christmas day 2020 2

Christmas Day in the United States is the single greatest day for new smartphone activations, so it represents a unique opportunity to analyse consumer preferences.

The iPhone 11 was the most activated device on Christmas Day, with activations five percent higher than the trailing average of the period between December 18 and December 24. This is the second consecutive year that the ‌iPhone 11‌ has taken the top spot, followed by the iPhone XR. The leading premium device was the iPhone 12 Pro Max, which has continued to see "strong and long-lasting demand."

This ranking is in line with normal trends, as Apple's newer and higher-end devices generally only surge around launch due to early adopters. The iPhone 12 has made gains as users gradually replace their existing devices in the months after launch. Some smartphones, such as the ‌iPhone‌ XR, were not more popular than the trailing average for that device, meaning that it was not necessarily a popular gift for Christmas, but rather just a popular smartphone.

The only non-Apple device to reach the top 10 was LG's budget K30 smartphone. Overall, budget devices dominated the top ten, with the iPhone SE and LG K30 seeing 34 percent and 181 percent surges respectively. Flurry believes that the success of past years' models, such as the ‌iPhone 11‌ and ‌iPhone‌ XR, indicates that American consumers were more price-sensitive this holiday season.

One notable exception from the top ten is the iPhone 12 mini, which has seemingly failed to catch consumers' attention as much as other devices, perhaps due to its discount of only $100 compared to the larger ‌iPhone 12‌.

smartphone activations christmas day 2019vs2020 2

This year, smartphone activations were down 23 percent year-on-year. Flurry speculates that this may be due to financial hardships, more limited family gatherings, or more spread out gift-giving this year.

Flurry Analytics uses data from over one million mobile applications, providing insights from two billion mobile devices per month, and it will soon report on the full month of December to give a fuller picture of smartphone activations.

Top Rated Comments

Populus Avatar
18 months ago
It's a pity iPhone 12 mini is selling so poorly...
Score: 27 Votes (Like | Disagree)
erniefairchild1 Avatar
18 months ago

A lot of people complain because they enjoy complaining. I'm sure most of the people I saw complaining about there not being a new small SE weren't even in the market for one. This is some evidence of that.
I have to say, I love my 12 mini, far more than my previous 11 Pro Max. I hope demand rises so that the size continues to be an option.

But I also long believed that the very loud, often smug, people screaming on message boards such as this about the obvious and huge market for small phones were wrong. Many people use their phone as their sole computer these days. In those cases, a larger screen increases usability.

I love my 12 mini because I don’t use my phone for much outside my home beyond listening to music or thumbing through some websites while on the subway; when I’m home I use my iPad Pro.
Score: 17 Votes (Like | Disagree)
benshive Avatar
18 months ago

Finally. Proof that people really won’t put their money where their mouth is and buy a small iPhone.
A lot of people complain because they enjoy complaining. I'm sure most of the people I saw complaining about there not being a new small SE weren't even in the market for one. This is some evidence of that.
Score: 10 Votes (Like | Disagree)
Baymowe335 Avatar
18 months ago
Looking for a massive quarter from Apple.
Score: 6 Votes (Like | Disagree)
Baymowe335 Avatar
18 months ago

It's a pity iPhone 12 mini is selling so poorly...
I doubt it’s selling “poorly,” but I’ve repeatedly said people want larger screens, not smaller.
Score: 6 Votes (Like | Disagree)
ahostmadsen Avatar
18 months ago

It's a pity iPhone 12 mini is selling so poorly...
Yes. I exchanged on iPhone 12 for an iPhone 12 mini. I really like the small form factor. But this might be the last mini, unfortunately.
Score: 6 Votes (Like | Disagree)

Related Stories

oppo find x5

Oppo Plans to Challenge Apple Globally, Starting With 'Find X5' Premium Smartphone

Thursday February 24, 2022 4:57 am PST by
After Xiaomi pledged to aggressively challenge Apple earlier this month, Chinese smartphone brand Oppo is also now planning to directly compete with Apple on a global scale with a wave of premium devices, starting with the newly announced Find X5 (via South China Morning Post). Oppo is currently the world's fourth-biggest smartphone vendor, but following its merger with OnePlus, the company...
google pixel 6 phone 2

iPhone 13 Depreciates Half as Much as Flagship Android Rival

Monday December 13, 2021 6:41 am PST by
The iPhone 13 lineup depreciates in value at almost half the rate of the Google Pixel 6, according to research by SellCell. The Pixel 6, Google's latest flagship smartphone, launched just two months after Apple's iPhone 13 lineup. Despite being touted as a leading Android competitor to the iPhone, the Pixel 6 suffers from considerably worse depreciation. In the first month after launch,...
iphoneseback

40% of iPhone Users Plan to Buy iPhone SE 3, Survey Indicates

Monday March 7, 2022 4:36 am PST by
40 percent of iPhone users intend to buy the third-generation iPhone SE, according to the findings of a survey by SellCell. Of the survey respondents that plan to buy the iPhone SE, 24 percent plan to use it as their main device, while 16 percent plan to give the device as a gift or use it as a secondary device. While most iPhone SE 3 buyers plan to use the device themselves, 10.9 percent...
iPhone 14 Mock pill and hole thumb

iPhone 14 Pro and iPhone 14 Pro Max Schematics Reveal Larger Camera Bump and Thicker Overall Design

Tuesday March 22, 2022 7:31 am PDT by
Newly surfaced detailed schematics for the iPhone 14 Pro and iPhone 14 Pro Max have been shared online by Max Weinbach, revealing that Apple's upcoming high-end iPhones could feature a more prominent camera bump and a thicker overall design. Last week, more basic schematics for the iPhone 14 Pro were shared, but the ones shared by Weinbach are more detailed and offer measurements for the...
oppo x rollable

Samsung Rumored to Launch First 'Rollable' Foldable Phone Later This Year

Thursday March 24, 2022 5:54 am PDT by
Samsung will add a third foldable device to its smartphone lineup this year that will likely feature a unique rollable form factor, according to a reliable leaker of Samsung's plans. Oppo X 2021 rollable phone concept The existing Galaxy Z Flip 3 and Galaxy Z Fold 3 have been relatively successful additions to Samsung's smartphone family, and the company reportedly plans to ship over 10...
iPhone 13 Feature Blue Green

iPhone Becomes Top Smartphone in China for First Time in Six Years

Wednesday January 26, 2022 5:41 am PST by
Apple became the top smartphone brand in China for the first time in six years in the fourth quarter of 2021, Counterpoint Research reports. While smartphone sales in China declined nine percent year on year for the third consecutive quarter in the fourth quarter of 2021, and smartphone sales declined two percent in 2021 for the fourth consecutive year, Apple finally surpassed Vivo to become ...
appleproductlineup

Apple Now Has More Than 1.8 Billion Active Devices Worldwide

Thursday January 27, 2022 2:12 pm PST by
Apple now has over 1.8 billion active devices worldwide, a new record, Apple CEO Tim Cook said during today's earnings call covering the first fiscal quarter of 2022. Apple's active install base includes iPhone, iPod touch, iPad, Mac, Apple TV, and Apple Watch, and it has grown from 1.5 active billion devices in January 2020 and 1.65 active billion devices in January 2021. Cook did not...
oppo find n

Oppo Says Smartphone Innovation Has 'Hit a Wall' As It Teases First Foldable Device

Thursday December 9, 2021 2:05 am PST by
Chinese consumer electronics maker Oppo says that innovation in the smartphone industry has "hit a wall" and that people are asking, "What's next for smartphones?" In an answer to that question, the maker teased its first-ever foldable smartphone named "Find N." In a press release, Oppo's chief product officer, Pete Lau, said that following "four years of intense R&D and six generations of...

Popular Stories

iPhone 14 Purple Lineup Feature

Will the iPhone 14 Be a Disappointment?

Saturday May 21, 2022 9:00 am PDT by
With around four months to go before Apple is expected to unveil the iPhone 14 lineup, the overwhelming majority of rumors related to the new devices so far have focused on the iPhone 14 Pro, rather than the standard iPhone 14 – leading to questions about how different the iPhone 14 will actually be from its predecessor, the iPhone 13. The iPhone 14 Pro and iPhone 14 Pro Max are expected...
apple ar headset concept 1

Apple's Headset Said to Feature 14 Cameras Enabling Lifelike Avatars, Jony Ive Has Remained Involved With Design

Friday May 20, 2022 6:50 am PDT by
Earlier this week, The Information's Wayne Ma outlined struggles that Apple has faced during the development of its long-rumored AR/VR headset. Now, in a follow-up report, he has shared several additional details about the wearable device. Apple headset render created by Ian Zelbo based on The Information reporting For starters, one of the headset's marquee features is said to be lifelike...
sony headphones 1

Sony's New WH-1000XM5 Headphones vs. Apple's AirPods Max

Friday May 20, 2022 12:18 pm PDT by
Sony this week came out with an updated version of its popular over-ear noise canceling headphones, so we picked up a pair to compare them to the AirPods Max to see which headphones are better and whether it's worth buying the $400 WH-1000XM5 from Sony over Apple's $549 AirPods Max. Subscribe to the MacRumors YouTube channel for more videos. First of all, the AirPods Max win out when it comes ...
apple music

Apple Increases Apple Music Subscription Price for Students in Several Countries

Sunday May 22, 2022 1:57 am PDT by
Apple has silently increased the price of its Apple Music subscription for college students in several countries, with the company emailing students informing them their subscription would be slightly increasing in price moving forward. The price change is not widespread and, based on MacRumors' findings, will impact Apple Music student subscribers in but not limited to Australia, the...
iPhone 13 Face ID

'High-End' iPhone 14 Front-Facing Camera to Cost Apple Three Times More

Monday May 23, 2022 7:05 am PDT by
The iPhone 14 will feature a more expensive "high-end" front-facing camera with autofocus, partly made in South Korea for the first time, ET News reports. Apple reportedly ousted a Chinese candidate to choose LG Innotek, a South Korean company, to supply the iPhone 14's front-facing camera alongside Japan's Sharp. The company is said to have originally planned to switch to LG for the iPhone...